BMBWeb3 | Blockchain Marketing Boutique 🌚

As @SilviaMogas 🪐 said in her last keynote: “Trust is the new currency.” That’s why brand and founder reputation matter more than ever in Web3. People don’t trust faceless protocols. They follow people, not products. Your face, your energy, your vision,that’s what builds loyalty today. The strongest Web3 projects are led by founders who are clear, consistent, and credible. And that’s no coincidence. At #BlockchainMarketingBoutique, we help founders: ✔ Craft narratives that people care about ✔ Align their story with their roadmap ✔ Build reputation that attracts deals, users, and attention ✔ Turn presence into strategic leverage You don’t need to be everywhere. You just need to show up right. 🪐DM us if you’re ready to start building your personal brand, and build it well.

@SuperteamUSA @lagunacarta @DreMedici @PackripEwing @DanJablonski @Genia_XBT @bangerz @Lewsiphur @adultarts @alexfacelesslbs @Evan_Mann We want to join! @SilviaMogas

Less than one week away. This lineup is honestly kind of absurd. If you care about attention, distribution, community, founder-led marketing, or how startups actually break through in 2026, you’ll want to be in the room.

Building is important. Loving the product is important too. But sometimes the hardest part of startups is accepting that passion ≠ product-market fit. The market decides what scales. The best founders learn when to listen, adapt, and evolve without losing the vision.

Personal update: I've joined Anthropic. I think the next few years at the frontier of LLMs will be especially formative. I am very excited to join the team here and get back to R&D. I remain deeply passionate about education and plan to resume my work on it in time.

@c_mami @alyssawolfe @SilviaMogas 👀👀

I want good people to win. Right now is one of the first times I feel the alignment and personal placement to be able to put hard workers in front of who they need to be in front of.

A packed house for the OKX × Superteam USA Vibe Coding Club this Saturday. The builder community in Miami is built different 🌴💻

@gyan_w3b @0xDaedalus 👀👀

@0xDaedalus If you’re here for some crab luma.com/58dxcx5u

Who else is in Miami this week? 👀 Followup question - what are the must-attend side events? Honestly there are too many to choose from. I have analysis paralysis.

@0xDaedalus Us :)

Overall, strong signal: marketing is becoming more precise, faster, and deeply tied to distribution. This was just the first few days in Miami. Today we start @consensus2026 by @CoinDesk Week. See you around.

* Community is getting more curated. Less noise, more signal. Smaller groups, stronger alignment, real relationships.

* Platforms are repositioning around intent. Companies like Reddit and Pinterest are leaning into their strength: high-intent audiences and contextual discovery.

* AI is now about execution, not theory. The conversation has shifted. It’s less about “what AI can do” and more about how teams are using it daily: * content production at scale * performance optimisation * real-time personalization

* Distribution is becoming the core strategy: The strongest teams are not starting with product. They start with audience, channels, and how attention is captured and sustained.

One thing I especially enjoyed was seeing how large brands are actually executing marketing today, how they think, how they activate, and how they translate strategy into real campaigns. It’s always different when you see it from the inside. A few highlights and takeaways: 🧵

For those who don’t know it yet, POSSIBLE is becoming one of the key gatherings for marketers, media leaders, and tech operators. It brings together decision-makers across brands, agencies, and platforms to explore what’s next in the industry.

Last week I was invited to attend #POSSIBLE with @BMBweb3 for the first time. I had a great time meeting teams from @Reddit, @Pinterest, @Google, @femalequotient, @Mastercard , @TheKeenfolks many others shaping the future of marketing. I also joined a few side events across Miami, which honestly is where a lot of the real conversations happen.

Hola Miami! I’ve been in town for a week already, and it’s been amazing so far. I can’t wait to meet everyone next week at Consensus 2026 by @CoinDesk

@andyyy Moi!

Who's in Miami???

Who is in Miami? 🌴

Miami Beach 🌴🇺🇸