The Business of Fashion

BoF and @Shopify convened commerce and marketing leaders from Coach, Revolve, Jennifer Fisher, Giorgio Armani, Estée Lauder, Lacoste, COS, FullBeauty Brands and more in New York City to discuss how AI is rewriting the rules of product discovery and online shopping. #Ad businessoffashion.com/articles/e-com…

BoF speaks with six designers from RaiseFashion’s 2026 masterclass — Andrew Kwon, Mckenzie Liautaud, Natasha Das, Patricio Campillo, Rodney Patterson and Shao Yang — on the challenge of building discoverability in the age of AI and the distribution decisions that define an independent brand. #Ad businessoffashion.com/articles/desig…

To recapture consumer attention and inspire loyalty, brands and publishers are exploring new creative approaches on TikTok. This knowledge report examines how players in the fashion, beauty and media industries can leverage cultural capital and creator partnerships to grow their own fan communities. Download the free report here #Ad businessoffashion.com/reports/market…

As brands face mounting complexity in international e-commerce, a system that supports global business operations is an increasingly valuable advantage. BoF sits down with Eric Eichmann, chief executive of global e-commerce platform ESW, to discuss what brands need to scale efficiently. #Ad businessoffashion.com/articles/retai…

Last week, BoF and @AmazonFashion and Sports Europe gathered industry leaders for a panel event to unpack how brands can drive attention and conversion on- and off-screen through compelling digital experiences. Now, BoF shares insights from the discussion. #Ad Read more: businessoffashion.com/articles/e-com…

BoF speaks with seven designers from RaiseFashion’s 2026 cohort on navigating tariffs, supply chain complexity and the operational decisions that can make or break an independent brand. #Ad businessoffashion.com/articles/desig…

As beauty shoppers move fluidly between screens, stores, and AI-powered search, the brands pulling ahead are the ones connecting the dots — across data, channels and the full customer journey. This playbook explores how to implement this connected strategy #Ad businessoffashion.com/reports/beauty…

Under new leadership, the Shangri-La Paris is developing fresh food and beverage concepts and an updated wellness offering to appeal to local and global consumers alike. BoF sits down with the hotel’s general manager to learn more #Ad businessoffashion.com/articles/luxur…

As competition intensifies across the beauty category, @Amazon Beauty is leveraging AI, entertainment, premiumisation and frictionless checkout to help brands turn browsing into purchase. #Ad Read more: businessoffashion.com/articles/beaut…

As global sustainability regulations loom, Cotton Incorporated @CottonInc is positioning natural fibre as a biodegradable alternative to the industry’s synthetic waste problem. BoF sits down with Jesse Daystar, vice president and chief sustainability officer at Cotton Incorporated to learn more. #Ad businessoffashion.com/articles/susta…

At Cosmoprof Worldwide Bologna, panellists from NellyRodi, Florasis, and Cénée joined BoF’s Shenel Wickramaratne to explore how colour cosmetics are balancing creative expression, consumer value and brand identity in a changing market. #Ad businessoffashion.com/articles/beaut…

Pixel Moda creates AI-generated and AI-assisted product and campaign content for over 900 global brands, multi-brands and retailers — while delivering both efficiency and deeper consumer resonance. BoF learns more about how the global e-commerce media producer supports the production of 14 million pictures and videos a year, while supporting human creativity and maintaining brand identity. #Ad businessoffashion.com/articles/artif…

From suitcases to experiential retail, luggage specialist @MonosTravel is expanding its footprint beyond travel to build community and cultural relevance along the way. Here, BoF sits down with its co-founder and CEO, Victor Tam, to learn more. #Ad businessoffashion.com/articles/luxur…

Founders, C-Suite executives and creative leaders from brands including Augustinus Bader, L’Oréal, Louis Vuitton Beauty, Caudalie, Prada Beauty, Hermès, Sisley Paris and Vyrao Beauty joined The Business of Beauty and @Amazon Beauty for dinner in the French capital. #Ad businessoffashion.com/articles/beaut…

At @sohohouse Mexico City, Mexican fashion designers Carla Fernández, Bárbara Sánchez-Kane and Camila Banzo joined BoF’s Yasmine Dahlberg to speak candidly about identity, innovation and what it takes to build an independent fashion business in Mexico — as part of both Women’s History Month and the House’s ongoing Women Shaping the Future initiative. #Ad Read more: businessoffashion.com/articles/found…

As the aesthetics industry shifts towards longevity, Swiss company @Teoxane is leveraging a unified scientific platform to bridge the gap between injectables and skincare. BoF sits down with chief operating officer Can Ongen to learn more. #Ad Read more: businessoffashion.com/articles/beaut…

With Thailand’s luxury retail industry positioned for growth in 2026, Siam Piwat’s CEO Chadatip Chutrakul discusses the strategy behind the retail and development group’s experiential shopping mall Iconsiam, its global influence and how the group seeks to position Thailand as a world-class retail destination. businessoffashion.com/articles/retai… #Ad

RaiseFashion , ShopMy and J.Crew Group celebrate the 2026 Masterclass cohort during NYFW. The intimate New York Fashion Week dinner celebrated the organisation’s new masterclass cohort of 18 designers — its largest yet. Alongside the designers, guests included model and activist Bethann Hardison, fashion designer Naeem Khan and Moda Operandi’s April Hennig, as well as fashion executives, retail partners and programme advisors. #Ad Read more: businessoffashion.com/articles/entre…