The Business of Fashion

At The Business of Beauty Global Forum 2026, BoF’s Annabel Bolton sat down with @klaviyo's vice president of product marketing Kelly Thacker to unpack the ever-evolving customer path to purchase, and how brands can future-proof their strategies for both discoverability and, ultimately, loyalty. #Ad businessoffashion.com/articles/beaut…

As beauty brands rethink distribution, @TikTok_us is becoming an increasingly important piece of the puzzle. On the final morning of The Business of Beauty Global Forum, TikTok Shop’s Ajay Salpekar and BoF’s Yasmine Dahlberg joined BoF’s Shenel Wickramaratne to discuss where the platform fits within a modern channel strategy. #Ad Read more: businessoffashion.com/articles/beaut…

At The Business of Beauty Global Forum, Front Row’s co-founder and chief revenue officer Christopher Skinner joined BoF’s Yasmine Dahlberg on stage to explore why the beauty brands pulling ahead treat brand, demand, content, marketplaces, specialty retail, DTC and AI discovery as one system. #Ad businessoffashion.com/articles/beaut…

Investors from Goldman Sachs, L Catterton and Bansk Beauty joined leaders from L’Oréal, Harrods, Space NK and Unilever at The Business of Beauty and Clinuvel lunch to examine how advances in medicine, biotechnology and longevity are redefining the future of skin health. #Ad businessoffashion.com/articles/the-b…

After chief executive Guillaume Motte outlined @Sephora's strategy for growth during a main-stage conversation at The Business of Beauty’s Global Beauty Forum 2026, the retailer convened founders, executives and creative leaders for its annual luncheon, creating space for conversation beyond the forum stage. #Ad businessoffashion.com/articles/beaut…

At The Business of Beauty Global Forum 2026, @Unilever Prestige CEO Mary Carmen Gasco-Buisson joined K18 founder and CEO Suveen Sahib and Tatcha founder Vicky Tsai to discuss scaling founder-led beauty brands. #Ad businessoffashion.com/articles/beaut…

Onstage at The Business of Beauty Global Forum, Jamie Domenici, CMO of @klaviyo and Liz Cebron, CMO of Ilia, joined BoF’s Johanna Stout to explore how brands can navigate an increasingly complex customer engagement landscape and build lasting consumer relationships. #Ad businessoffashion.com/articles/beaut…

At The Business of Beauty Global Forum, @amazon Beauty’s Wendy Franks joined BoF’s Annabel Bolton onstage to discuss the online retailer’s evolution from lower-funnel shopping destination to discovery engine. #Ad businessoffashion.com/articles/beaut…

As Hearts On Fire celebrates its 30th anniversary, global president Rita Maltez unpacks the brand’s multi-year transformation from a diamond wholesaler into a fine jewellery specialist with a clear strategy to tap into the Asian market. #Ad businessoffashion.com/articles/luxur…

Talon One’s ‘Creative Currencies in Promotions’ explores how brands are moving beyond traditional discounting and using promotions to create stronger customer engagement, emotional connection and long-term loyalty. Here, BoF shares key extracts from the report, alongside analysis of the shifts reshaping promotional strategy. #Ad businessoffashion.com/articles/marke…

In our third session of The Business of Beauty Global Forum 2026, Front Row Chief Revenue Officer Christopher Skinner, discusses growing beyond connected commerce. #Ad

In our second session of The Business of Beauty Global Forum 2026, @klaviyo CMO Jamie Domenici discusses the new rules of loyalty. #Ad

On the opening night of this year’s Business of Beauty Global Forum, guests joined @klaviyo CMO Jamie Domenici for an intimate welcome dinner. #Ad

On the opening night of this year’s Business of Beauty Global Forum, guests joined @Unilever Prestige CEO Mary Carmen Gasco-Buisson for an intimate welcome dinner. #Ad

In our first session of The Business of Beauty Global Forum 2026, Wendy Franks, general manager of health & beauty at @amazon US, discusses how Amazon Beauty is redefining discovery. #Ad

An intimate dinner at the Waverly Inn in New York City brought together New York’s fashion and commerce leaders to mark the launch of Swap Commerce’s new agentic storefront. #Ad businessoffashion.com/articles/artif…

DressX’s latest intelligence report suggests shoppers who engage with AI virtual try-on are 50 percent more likely to purchase overall, while conversion rates among luxury consumers jump up to 10 times higher. BoF unpacks and analyses the key insights from the report. #Ad businessoffashion.com/articles/techn…

Executives from H&M, Arket and Fjällräven, among others, joined BoF Insights and @AmazonFashion and Sports in Stockholm for a presentation exploring the next phase of fashion e-commerce — and how brands can contend. #Ad businessoffashion.com/articles/e-com…

BoF and @Tiktok_us convened brand leaders, editors, and creators at Nine Orchard in New York to examine how fashion and media players can move beyond trend-chasing to build lasting communities on the platform. #Ad businessoffashion.com/articles/socia…