Baseball Scouting retweetledi
When I was growing up, recruiting looked a lot different than it does today.
There was no X (Twitter).
No Instagram.
No YouTube.
If you wanted a college coach to see you, you had to burn your highlights onto a bootleg DVD, stick it in an envelope, and mail it across the country.
If you didn't have video, you typed...or even handwrote...a letter and hoped a coach would actually open it.
We had showcases, but they weren't the huge business they are today.
They were still in their early stages, and college coaches actually showed up to those events to identify players they wanted to recruit.
Today, recruiting has changed.
College coaches can evaluate hundreds of players without ever leaving their office.
They can watch highlights on their phone.
Follow players throughout the year.
And thanks to X's algorithm, new players are constantly being recommended to them.
Players have something we never had.
The ability to put their game in front of hundreds of college coaches with one post.
The crazy part?
Many players aren't taking advantage of it.
I'm bringing this up...
Because of a conversation I had with one of my high school players yesterday in the cage.
He's a really good player who will play at the next level.
He told me he'd been emailing college coaches but wasn't getting many responses.
So I asked him a simple question.
"Are you posting on X?"
He said, "I have an account, but I don't really use it."
I told him that it could be costing him opportunities.
Here's why.
College coaches spend hours scrolling X every day.
When a coach watches, likes, or engages with a few baseball videos, X starts recommending more baseball players to them automatically.
Instead of coaches searching through hundreds of emails, your highlights can start showing up in their feed.
That's a huge advantage.
Think about it.
Every swing video...
Every defensive clip...
Every game highlight...
Every bullpen...
Every training session...
...is another opportunity for the algorithm to introduce you to another coach.
Now, here's something important.
A social media post alone probably won't earn you a scholarship offer.
Coaches still want to evaluate you in person before making a recruiting decision.
But social media can accomplish something just as valuable.
It can get you on a coach's radar.
It can make a coach interested enough to watch your games.
It can get you invited to a camp.
It can start a relationship.
And that's often the hardest part of recruiting.
Here's another strategy that very few players use.
Go to the X accounts of colleges you're genuinely interested in.
When they post, like the post, and reply to their comment with a short highlight video.
Don't just say...
"I'm interested in your school."
Be specific.
Say something like:
"Coach, I've been following your program for a while. I'm interested in studying Business at your school, and I really like the culture your team has built. Here's a short highlight video from one of my recent games. I'd love for you to check it out."
Why does this work?
Because it puts your name directly in front of the coaching staff.
More importantly, it shows you're interested in their university, not just looking for any school that will offer you.
Showing genuine interest goes a long way.
Recruiting is built on relationships.
Here's an Action Plan you can start today - the one I gave my player.
For the next 30 days:
Post one baseball video every day on X.
Follow the colleges you're interested in.
Interact with 3–5 college programs every day.
Like their posts.
Leave thoughtful comments.
When appropriate, reply with a short highlight video.
Mention something specific you like about the school or a major you're interested in studying.
The goal isn't to go viral.
The goal is to consistently put yourself where college coaches are already looking.
Recruiting has changed.
Don't rely on yesterday's strategy in today's recruiting world.
Visibility creates opportunity.
Start showing up
Thank you for reading,
Jermaine Curtis
P.S. - If you enjoyed this, and thought it was helpful, share it.
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