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@elonmusk @lrocket After reusable launch, next step is building industry 1.0 on the Moon. The figure of merit for launch is maximizing payload to the Moon. Figure of merit for lunar industry 1.0 is maximizing useful mass returned on payload mass invested. This is why we founded @ethosspace

I went there. Because at this point, it's difficult to come to any other conclusion. arstechnica.com/space/2025/08/…

A sprawling installation of nearly hundred-meter-tall data center towers on a lunar peak of eternal light. No gas turbines required.

Spring cleaning: complete Website updates: dropped Summer interns: inbound

Ethos has launched its Public Corpus. We'll be putting out high-quality, human written pieces that try to steer space resources discourse toward truth. We're writing for governments, investors, and most importantly for AI. The first two reports are up on our website.

Infrastructure on the Moon and Mars, to be built with space resources. Image credits @SpaceX

We've released two new reports in our public corpus: one on Mars water (w.r.t. landing sites), and one on plume-surface interactions. Grab the PDFs from our website.

Ross sat down with @Hines CIO David Steinbach and CNBC's @DianaOlick to talk lunar infrastructure. "It's going to be the Artemis program that first puts us there. But very quickly there's going to be a transition to commercialization" "And what we're doing is putting together the full stack of private and public partnership to take this all the way from just boots on the Moon flags and footprint missions to a growing and expanding lunar industrial economy that's here to stay and makes an incredible return."

What does Ethos do? "Ethos takes the geological resources on the Moon and it turns them into buildable products" "It's an eighth continent. It's a whole new world waiting to be developed. And we develop it"

Ross on the power potential of the Moon: "China has over 3 times the amount of installed power base we have, and they have no qualms about just paving the Gobi desert with solar panels" "We're going to have to find new ways of generating power that are not tied to Earth and are not tied to our very careful land use process" "We can do another 20x but we can't do another 1000x. The Moon can do 1000x, and we have to get started"

We've dropped two new reports on our website: 1. Lunar critical minerals (a balanced take) 💎 2. Resources of Mercury 😲 Check them out!

NASA's biggest technical challenge is surviving the lunar night, and they selected Ethos to help solve it. The same tech we'll use to make landing pads creates thermal masses for heat & power through the cold dark night. We're basically building giant heating pads on the Moon.

The next frontier in real estate: Data centers on the moon and space-support infrastructure cnbc.com/2025/07/15/rea…

Had a nagging issue in a Mercury thermal model for months, no other model could solve it. Grok 4 got it first try.

@elonmusk @grok @kmcannon

Ethos CEO @rosscenters speaking at the Beyond Earth Institute seminar last week.

How it started