Atu Bano

Was at a dinner last Tuesday and the guy across from me said he makes his money selling supplements in a country I'd never considered. Nigeria. He's Nigerian-American. Born in Lagos, grew up in Houston. Moved back to Lagos 3 years ago to build ecom businesses. $220K/month selling a men's vitality supplement. In Nigeria. On Facebook. I asked about the logistics nightmare everyone warns about. He said: "That's what Americans who've never been to Lagos think. Bosta handles my deliveries in 2-3 days across major cities. Cash-on-delivery is still 55% of my orders but Paystack handles the card payments and it works fine. My return rate is under 2% because Nigerian customers don't return products — they just don't reorder if they don't like it." His CAC: $4. On a $18 AOV product adjusted for local pricing. The margins work because his COGS are $3/unit manufactured locally and fulfillment is $1.50/order. He said the hardest part wasn't logistics. It was getting the creative right. "Nigerian consumers respond to authority and social proof more than any market I've seen. Doctor endorsements, customer count callouts, and before/after imagery crush everything else." Nigeria's ecom market hit $10.5 billion in 2026 and is growing at 14.6% CAGR — projected to reach $23 billion by 2032. 220 million people and the number of people running proper DTC supplement funnels there is essentially zero. If you're Nigerian-American or West African — this market is yours to own before anyone else figures it out.

Davido no go sing Wizkid & Asake jogodo ke! Na big hit nau & he don chop the song tire for house😂 🔥

Thoughts on this ?

Imagine the CEO of Chase Bank saying they can't find 500 staff to hire in the United States because of OnlyFans and Twitch streaming.

Davido singing Asake & Wizkid’s “Jogodo” 😂

You wished for this. Official trailer for OBSESSION, only in theaters May 15. Text 724-876-4554 🖤

Cristiano Ronaldo shouldn’t have shared his platform with her. I think men are too generous with their platforms.

Everytime “thanks for the sub” e go come be like say na Carter Efe you dey date😂

This morning, in Lagos, I met with the U.S. Consul General, Mr Rick Swart, where we discussed strengthening the bilateral relationship. We focused on promoting credible elections in Nigeria, ensuring they are free from interference, and fostering a space where all political parties, especially opposition parties can thrive, and contribute. We also discussed trade and business opportunities between our countries. Accompanying me to the meeting was Dr Adefolaseye Adebomi Adebayo. The discussion was very productive, and we are hopeful that, moving forward, Nigeria’s elections will be even more credible and transparent. -PO

It’s not about the bear. It’s about why that feels safer.

Had a dream United played a game an had a disappointing result, Bruno got so angry and all of a sudden, He appeared in my house. Standing alone and talking to himself, I went to him to console him. And boom! Bruno started talking to me in Yoruba language, fluently 😭

DALOT IS NOT GARBAGE. People love screaming about one misplaced cross but go completely silent when Diogo Dalot locks down his entire flank for 90 minutes. In Carrick’s system, his role isn’t just “run forward and spam crosses” like some FIFA fullback. It’s discipline. Structure. Control. And Dalot does that better than most. You want to talk about duels? He’s not flashy, he’s effective. Wingers don’t enjoy playing against him because he doesn’t dive in recklessly… he waits, reads, and shuts it down. But of course, one failed overlap and suddenly he’s “not good enough” 😭 Football isn’t just vibes and highlight reels. Some of you genuinely don’t understand the game beyond Twitter comps.

I was 20 years old. First salary: ₦85k. Just about to start my NYSC. I felt like Dangote. My brother texted: “Hi lil sis, send 2k make I chop. I never see food since morning.” I had ₦41k in my account. I was saving for an iPhone 11 because my Android phone screen was broken and I had to use auto-rotate before I could operate it. I replied: “Guy, you dey always bill me. Go find work na, me sef don try. Shey na like this you wan continue dey live? You’re my senior brother o.” Three days later, mum called: “Someone called me and said your brother fainted at the junction and has been taken to the hospital.” Hospital said: Ulcer + exhaustion + malaria. Bill: ₦78,000. I paid it in 20 seconds. But I couldn’t send him ₦2k for food three days before. My brother survived. But something died. He never asked me for anything again. Not even “how far.” Birthdays? He posts everyone except me. Christmas? He does everything else but never looks my side. ₦2,000. That was the price of my brother. I bought that iPhone 11 for ₦240k. Posted it. Caption: “God did.” My brother saw it. Never liked it. Never commented. That night I checked our WhatsApp: He deleted my number from his bio. I had money. I lost my blood. ₦2k didn’t break us. Pride did. Reality check: Most people do ₦50k giveaways for strangers on social media to look rich. We’ll tell our siblings “manage” when they’re starving. We’ll cry at funerals of people we refused ₦5k when they were alive. If you and your sibling are not talking because of money: 1. Send them atleast ₦1k right now with description: “No reason. Just because.” 2. Call them. Don’t text. Hear their voice. 3. Ego no dey pay hospital bill.

Nostalgia bias got some of y’all thinking music was better back then lol.. every era has hits and misses, you just remember the good ones.