kyle bardouche

If I was launching my brand today here's the playbook I'd use on a minimal bootstrapped budget. It's made to create moments of audience engagement while creating long-lasting relationships to drive and optimize value and conversions (all that really matters). This is my perspective and strategy I would do on a tight budget, but no means is it the best or should be taken word for word. Putting a plan in place for 3-6 months and seeing where the sticky points with the customer are will drive the best results. Need to start building traffic and trust first and foremost. Get people in the funnel and engaged with the brand. · Website optimization — should aim to hit at least 3% conversion rate · Leverage existing customers - reengage them · Consistent social posting strategy — 5x weekly — leading with education and value · Build community - giveaways with other brands · Influencer relations - product seeding for UGC · Only focus on free and/or affiliate right now. Reach out to 100-500 per month. · Email & sms implementation — flows and 2x weekly campaigns · Email & sms list growth – on-site capture form · Google PMax shopping and retargeting $500/month. · Meta prospecting & retargeting - $30-60/day to start. Find winners and scale. (Advantage+) · PR - linkby $5000 linkby/month - this will drive top funnel awareness and traffic. Dial in your pitch and get super selective with the publishers. · Generate on-site reviews — create an incentive · Amazon - get a paid strategy in place and spend responsibly. · Subscriptions build out - @SkioHQ or stay.ai * First goal is to get to $30k/month within 3 months. Recommended Tech stack · Klayvio — two emails per week. Build out appropriate flows. · One Text or Postscript 1-2 sms per week · Linkby or Press Hook - performance PR · Retention app - email list growth · Influencer seeding for awareness and awareness and ugc · Meta — IG and Facebook - start capturing the process in short-form video. Get as real as you can. NOT highly produced. · TikTok - get TikTok shop setup and offer 25% discounts to get going · Google — brand, search and google shopping Wanna offer subscriptions? On-site email + phone capture what’s this synced to? Welcome email or series? What’s the process of capturing reviews? Is there an incentive?

@JonErlichman And haven’t improved it since.

On this day in 2010: Apple acquired Siri.

@iamshackelford Legend status.

> got exposed to the marketing world at 23 > guys with $25M mansions and neon Lamborghinis everywhere > in person they were tied to dashboards 18 hours a day terrified one algorithm change evaporates everything > decided right there I wanted to be freedom rich not luxury rich > left soccer $45K in debt from a joint loan with my mom > coached high school soccer on a stipend in Orange County > lived at my girlfriend's house with her entire family > drove a 2005 Prius hoping I had enough for gas > bought Instagram accounts on the side praying something clicked > started running ads for fidget spinners, magnetic eyelashes, whatever paid > it worked and it kept working and it turned into an agency > spent over $200M on Meta across a decade > money stopped being money and became a worker I deploy > made more money than I had ever seen in my life > hired some offshore tax guy for $500 a year because I was too cheap to pay for real advice > lit a million dollars on fire in overpaid taxes > still dealing with the IRS four years later > bought an original 1963 Eichler in Orange County > Eichler was the first builder to let Asian Americans buy homes in white-only neighborhoods > wife is Cambodian/Chinese and son is Cambodian-Chinese-American > he lives in a house that represents breaking barriers > 2025 was the biggest year with the wildest swings in every direction > also the most money I've ever lost in the same year > let close friends use my relationships and my reputation > gave people reason to doubt what I spent years building > it's 2026 and I’m heads down until I make it out the other side > I already blew past the version of the life I thought was possible > and I'm only getting started

@RepThomasMassie Keep going!!! Don’t give up.

The Epstein class of entitled billionaires and swamp dwellers hate me for bringing transparency, not for obstructing. The Uniparty easily passes bills when I’m the sole objector, but I explain what’s in the bills & how they violate our Constitution. It’s why they want me gone.

@StefanoMahfuz Looks so good!

Client paid me for this 3D molecule animation, but I accidentally re-designed their Shopify store so it could match the energy oh well 🤷‍♂️

@benradack Static Ads

I made a creative board of over 100 FB image ad 🔥 Plus every ad is organized by concept Just like & comment "Static Ads" and I'll DM it to you (must be following me to work)

Know your calories, macros, and nutritional goals in less than 10 seconds. No manual entry. No barcode scanning. No searching for products. Just take a photo. That’s it. Nourish just hit the App Store for review. If Apple approves it — it’s live next week. 🍎 Follow @eatwithnourish and drop a 🍎 in the comments if you want early access.

@TheoVon We know you you meant.

I meant the elites and politicians that are leading us into these wars might make different choices if it was their children. It was hard for me to be angry and talk at the same time. I am thankful for to our troops who serve and are far braver than me. And also wtf do i know.

Meet your dashboard. 750 calories logged. 875 remaining. Protein, carbs, fat — all tracked from a single photo. No barcodes. No manual entry. Just point your camera and know exactly what you’re eating. Nourish is almost here. Beta is live now - comment if you want free access. 🍎

I gained 10 lbs this year. Not from bad habits (and beer) just from being too busy building our companies and chasing the kids around to pay attention to what I was eating. I tried every food app out there. Always quit within a few days. Too complicated. Too much manual entry. Not for me. So I built my own. It's called Nourish. Open the app. Set your goals. Scan your food. Track your results. That's it. No barcodes. No manual entry. Just take a photo and get your calories, macros, micros, and health score in 10 seconds. I'm using it myself to lose 10-15 Ibs over the next 16 weeks. Holding myself accountable publicly. Want to join me? Comment below or DM me and I'll send you the link.

@Peter_Quadrel AI

NanoBanana 2 just made your static ad agency obsolete. And I just open sourced the entire tool. Drop your product page URL. It pulls your logos, product images, fonts, colors, and brand voice automatically. Builds a full brand guide for you. Then generates ad creatives at scale using nearly 4,000 high-performing ad templates across 8 niches. It dynamically matches the best templates to your brand and brief. Here's what makes it different: → Instant resizing Get any ad in 1x1, 4x5, 9x16 with one click. No regeneration. No broken text. → Highlight-to-edit See an issue? Highlight the area and tell it what to fix. → Multiple brand profiles Run different brands or segments from one tool. → Auto persona building from real customer reviews → Multiple QC loops on briefs and final assets Catches AI-isms before you do. → Upload your own templates or use ours Runs locally. Just needs your Claude and Google API keys. This is the lite version of what we use internally. You get the full finished tool AND the open source code to make it your own. Creatives still design the system, this handles iteration and scale. Want a copy to download? 1. Like this post 2. Comment "AI" Will DM you the tool along with a tutorial shortly after.

@pauljauregui Wow love it. Our sale is Monday. Very curious how it performs.

First experience with ULTA's 21 Days of Beauty. Today we got on their "Beauty Steals" list, which gets extra visibility. Just crossed +10,000 units sold TODAY, and it's barely lunch time... WOW!! 🚀

It is an honor to represent my country at the WBC. Go USA 🇺🇸 @PlayersTribune theplayerstribune.com/paul-skenes-ml…

Cybertruck is awesome

@elonmusk The coolest

Nine years of building something I truly believe in. Seeing Hair Clay become the #1 hair styling product at @erewhon is one of those full-circle moments I won’t forget. While everyone else was adding more, we built Hair Clay with only 4 total ingredients. Available at all 12 Erewhon locations. 🖤

@WillBlackmon PACK FOR LIFE

The years when I was a packer was straight comedy man 😂😂😂😂😂 So many funny stories Best time ever.

Here we go

@ashvinmelwani It’s insane.

It’s actually crazy Shopify hasn’t fixed this yet…. Theres a temp fix but like… come on.

@tweetbyyahn Confirm. It’s the best since iPhone 4

To all those who own an iPhone AIR, what do you think after several months of release in the Apple Store? I have a relative who owns it and he says it's the best iPhone ever created!

@natedorton @john_scannell_ @ashvinmelwani I did this too as all the states were deselected. I reselected them refeshed and it worked. I just tried again 10 minutes later in the checkout, and I’m getting the same error.

@john_scannell_ @ashvinmelwani I just did this and it worked. The real question is, why were our shipping zones magically checked off? No one made any changes.

Is Shopify down?