

The Baylor Observer
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@BaylorObserver
Covering all things Baylor Athletics - Recruiting, hot takes, and more. DM’s are open #SicEm





League-wide jersey patches + field logos have arrived. The Big 12 is set to announce a landmark deal with Monster Energy worth ~$20M annually, @SBJ has learned. Deal includes jersey patches, field/court logos and "entitlement partner" for FB, MBB & WBB. sportsbusinessjournal.com/Articles/2026/…


Kansas is slated to announce a five-year deal with digital finance company Ripple that will feature XRP cryptocurrency patches across all athletic uniforms, @SBJ has learned. Sources suggest it’s among the most lucrative college jersey patch deals to date.


So damn good. I’ve listened and watched this 10 times. You should too.








