Be The Machine

Our annual MACHINE MADNESS pool is now open and taking FREE entries. Open to those in #advertising + #media + #events + #experiential Password: "hoops" tournament.fantasysports.yahoo.com/mens-basketbal…

Internship Program Spring 2026 edition. Be The Machine will take one (sorry, there can be only one) intern this March-May for an 8-week program with very flexible days/hours at our Mamaroneck, NY office. Perfect for a local college or HS student. DM or comment.

The 7 Best Super Bowl Ads of 2026 slideshare.net/slideshow/the-… via @Slideshare

BTM's Jan edition of INFO DROP is now live. Experiential trends, recent projects, fun events, etc. Up for any and all to check out. @EventMarketer @adage @Cannes_Lions @Campaignmag conta.cc/45OKHlu

BTM founder Patrick West drops his annual predictions for the new year. "6 FOR 2026 EXPERIENTIAL TRENDS" slideshare.net/slideshow/6-fo…

Fun with @wppmedia at #CES2026 as custom imprinted Team USA scarves and Labubu's will bring out the smiles

6 EXPERIENTIAL PREDICTIONS FOR 2026 @EventMarketer @adage linkedin.com/pulse/6-experi… via @LinkedIn

SEE YOU SOON ... CES 2026 #CES26

Props to @VFInsights on another awesome REAL CALIFORNIA MILK EXCELERATOR🤛 Thnx for having us along for the ride in Napa this year. Love being a part of this event driven by opportunity and innovation! @adage @EventMarketer

WHEN STOCKS IMPACT MARKETING $$$ linkedin.com/pulse/when-sto… @EventMarketer @adage @Brandweek @Campaignmag

Fun times with @CBS + Tim Meadows at one of several DMV's we hit for the launch of DMV!!

One ridiculously fun event trend in November: zoos hosting "pumpkin smashes." The animals get leftover Halloween pumpkins & then stomp / much / throw / kick / destroy them to the delight of crowds! youtube.com/watch?v=0EqQbT…

Helping out our friends @VentureFuel @VFInsights always means a cool atmosphere + setting for their incubator events that go way beyond "pitch competition"

🔥 Plot twist: Consumers don't want your discounts anymore Patrick West @BeTheMachineNYC says, “They want the front row seat 🎤. The VIP access 🎟️. The celebrity handshake 🤝” #ATM #advertising #technology #media

@BeTheMachineNYC PLUG! Inside Moment: "Patrick West's 10-Year Journey from Indie Shop to Industry Crossroads" 🚊 atm.media/inside-moment-…

UNBOXING our 10th anniversary presents!!

Yup, we hid a massive @CallofDuty crate in a mysterious location ... well, until @georainbolt found it insanely quickly.

Summer Tours have commenced.

A new force in the media game has just launched. AT THE MOMENT MEDIA @themoment_media aims to not just share stories but to have audiences experience them. We're ready!!