Beck 🇺🇬

Photo Dump from Nakasongola 😂

@BigEyeUG She's fooking crazy, total mental case

I don't mind being wife number 10 - Sheebah

#LongPostAlert I #ExpertOpinion Dear @UgandaMediaCent, here is some free (but expensive-sounding) advice on patching your brand before attempting to fix ‘brand Uganda’. To be honest. Right now, the centre feels more like a notice board. In a world where governments are building media ecosystems, the centre still issues statements and communicates as if it’s 2003. Here are 10 expert suggestions for how you can fix it. 1⃣. The centre has no identity, or does it? If it does, it’s a borrowed identity. The national emblem is not your logo in its entirety. It’s everyone’s logo. If you want to be taken seriously as a modern communications institution, build a distinct visual identity, including colours, fonts, templates, and brand elements (that can easily be associated with Uganda). You need to start thinking less of the “coat of arms” and be cleaner, sharper, and more recognisable. Even the central banks and revenue authorities have distinctive identities. 2⃣. What exactly are you as a media centre? Are you an NRM government mouthpiece? A national information hub? A media liaison? President Museveni’s personal media dissemination centre? Right now, you’re trying to be everything and, honestly, landing nowhere. Clear positioning builds trust. Without it, you are just another voice in an already noisy government choir. 3⃣. The media centre needs to communicate like humans. Like Ugandans! Not like circulars. Ugandans don’t read statements. A majority of today’s news consumers scroll on their phones.  If your communication sounds like it was drafted by three government committees and approved by ten people, it’s already lost. Simplify. Be direct. Be understood. Also, your press releases are a little too frequent. Your press conferences are too long. You might need to review that. 4⃣. Your digital presence needs an urgent revamp. Let’s not sugarcoat it. Your digital platforms feel scattered, inconsistent, and underwhelming. Your website is not befitting. It’s ugly. You have a paltry 7K followers on Instagram, and your Instagram page looks like a content-dumping ground. You have no strong LinkedIn presence (you’re missing out on engaging policymakers, professionals, and global stakeholders). There is an unbranded YouTube channel for a certain Uganda Media Centre with a paltry 700 subscribers (they should at least be double that). Visibly, there is no real YouTube content strategy beyond numerous clips of press briefings. No Flickr presence, your visual assets and depository. No Tik Tok. Visual identity? Inconsistent at best. Meanwhile, globally, over 60% of people now consume news via social media. That means your first impression is digital, and right now, it’s your weakest entry. Here is what you (could) need: ▪️A cohesive visual system across platforms. ▪️A content strategy, not just uploads. Invest in a studio setup and podcast format (owned and managed by Uganda Media Centre). ▪️Create some engaging formats featuring Ugandan voices from business, tourism, sports, and culture. Uganda is not short of interesting personalities for this. You have @wekesa_amos for tourism, and Joshua Baraka (currently a major export of Ugandan music). You have @rkabushenga et al. You can also partner with leading clean podcasters in the diaspora. The idea is for you to create a community. Please note that news narratives are no longer sourced; they are now scripted and produced. 5⃣. Not everything warrants a press briefing. The weekly podium-style media engagement format (with shabby banners in the background) needs to evolve. It’s tired and boring. Shouldn’t the media centre be a centre of excellence? Shouldn’t it be a brand custodian for the whole country? To break away from, or at least mix in with, these many press briefings, start by turning lesser-known policies into short videos, infographics, and explainers. That recent AI-generated video from filmmaker Loukman Ali was a weak attempt at content creation. For example, the recent copyright law that provoked debate among different stakeholders could have been fodder for the kind of content the media centre can break down for the public. What can you tell a 22-year-old Ugandan about it? If a Gen-Z doesn’t find your press briefings impressive in 30 seconds, you’ve lost an entire generation. 6⃣. Once again, media relations are not necessarily about hosting press conferences. Journalists don’t need an open-tent gathering every now and then; they need a partner. Build relationships. Visit newsrooms. Engage and cultivate media influencers. Recognise them monthly. Rethink the idea of media awards. Blogger awards. The most influential TikToker or YouTuber. Work with credible digital voices. Better yet, train and empower emerging media creators. If you don’t shape the narrative ecosystem, the naysayers will, and they already are. 7⃣. How ready are you for crisis communication? Uganda’s PR challenge is not breaking news, and we all know what is missing. ‘Bad news from Uganda’ is beginning to seem normal. The centre needs structured responses, including up-to-date fact sheets, rapid-response messaging, and consistent alignment among spokespersons. Recently, we were in a crisis over news that Uganda would send troops to Iran to defend Israel. This was triggered by X tweets from top officials. A Ugandan UN ambassador responded differently. A foreign affairs official responded differently. A friend of the top official involved in the debacle responded as well, differently. Uganda Media Centre didn’t pronounce itself on the matter. The centre was silent. The silence on such issues creates confusion and erodes reputation. 8⃣. Too many voices, no single message! With Uganda’s PR and communications today, the Uganda Police say one thing, the parliament’s spokesperson says another, the judiciary adds spice, and the Minister of Youth voices yet another opinion. The result? Confusion and, most times, global embarrassment. The Uganda Media Centre should coordinate messaging rather than compete with it. 9⃣. Not All Audiences Are the Same (And that’s the point). Gen Z, foreign investors, foreign diplomats, and foreign media are all different. And yet the Media Centre should be designed to speak to all of them using different tones. How does one respond to an article in The Economist, a professor at Harvard, a would-be Chinese investor, or a disgruntled youth in the Middle East? Segment your communication. Tailor your tone. 🔟. Lastly, the big question is: Who trusts you? Have you ever measured your credibility? The Uganda Media Centre needs to carry out surveys and perception audits, gather feedback loops (from the Ugandans it serves), and, from this, build thought leadership by publishing insights, issuing newsletters, hosting experts, inviting scholars, and creating a network of credible voices tied to its platform. This article is originally published on the Business Insights Africa I @Afro_Insights website here [link] bizinsights.africa/commentary-10-… #BrandUganda

@musananjuba @Otis441D When you make money you'll understand what purity is in a woman, you're still a kid

@Otis441D How Do You Determine Purity, What Makes You Think That Twerking On Camera They Are No Pure, Just!

I think men shouldn’t pay bride price anymore. It’s pointless It’s not worth it. Even weddings & introductions if you want to take it further. Kukyala is enough. In the new modern world, find someone that makes you happy & start life. The purity men used to pay for is nonexistent.

@OMARIONNEIMA @Otis441D Attacking a person for stating a fact is a sign of low IQ, worst part he gives you a chance to point out his shortcoming and you can't defend your point of view, y'all are idiots

@Otis441D Nothing is heavy on me You being in every girl’s or woman’s business is Get a hobby Roger

@SHEENAH67241622 @Otis441D You did what all women do, be delusional and run away when you're pressed to defend your delusion, fkn idiots

@Otis441D I didn't miss it dear but I don't love criticising people without knowing what they go through. Anyway thanks for your opinion enjoy your day and never be in the spot to be criticised in the future 😉

@AGYHRD1 @DanielLutaaya When you make money you'll become a man, don't worry 😂

@DanielLutaaya The problem is your looking for likes to demin women but i pray hard that your sisters are married not divorced

Dear women; At 37 it is next to impossible for you to find a man of your own. You can only be a 2nd or 3rd wife of a Hajji but even the Hajjis tend to take younger wives for 2nd, 3rd and 4th. If you still want monogamy, then you can opt for a sugar-boy. Plenty of 23 year olds in Wandegeya who need a financially stable woman. So after 35, almost all the men your age have been taken, you will have to settle for Sugar mummy, 3rd wife, side dish, get a sperm donor to get a baby or buy some cats and live out the rest of your life. And please don’t reply here with optimism bias. Yes, there may be a few women 1% who are lucky to find monogamous men at that age, they are the minority and there is no scientific guarantee that you will be among them. Yes, It is sad and unfair that men can even wait till they are 40 and still find a young wife and start a family but unfortunately biologically that may not work for you ladies. This is just nature, sorry for this lady, she seems to be a nice person, but she waited too long.😔

@SylviaNakakande @DanielLutaaya Failed girl child with a rotten depressed brain, sit-down 😂

@DanielLutaaya She's fat too, older, more used and fat, no man with value wants that

KIPLIMOOOOOO 👑 🇺🇬’s Jacob Kiplimo takes 10 seconds off the half marathon world record to win at the EDP Lisbon Half Marathon in 57:20* 🔥 *Pending usual ratification procedures

@kyamageroandrew @CHRISBARYOMUNS1 Bakuba ehhh

Kwegamba Kabanda’s political prominence far outweighs his academic credentials. @CHRISBARYOMUNS1 he is what he thinks he is. Colleagues we just started February, May enetuuka?

Hey everyone grab headphones and try this and tell me what happens 👇

@KatumbaNichol18 @DailyMonitor Catholics created your Christianity 😂

@DailyMonitor Are catholics also Christians?

QUOTE: "I am ready to die but not ready to betray my Christians because of the injustice in the previous election, which was coupled with 'mafialism'....I am not ready to betray my Christians. I am ready to die for speaking the truth, because after all, the only way to leave this world is death"-Rev. Fr. Marius Byamukama. bit.ly/4sYE6ij #MonitorUpdates #UgandaDecides2026

It's Election Day in Uganda, but without the internet. Will Bobi Wine beat President Yoweri Museveni this time?

@DUTTG15 @grok who are these people

@SheilahGashumba I pitty girls who listen to any advice from you

Dear bold and ambitious young ladies, I’m writing this to prepare you that, you will be called all sorts of names especially ‘a prostitute’ when you become successful. Even when a woman has a big role in the corporate world, the insecure men will say ‘she slept a way up there’. Men always use the word ‘prostitution’ to cover for their own insecurities, failures, laziness. You will never meet a successful and secure man calling a woman he has never ‘bought’ a prositute. Always keep your chin and head up. Most men dont love the idea of a successful woman. It messes up their ego. Keep chasing your goals and dreams and never let words slow you down. Keep your eyes on the prize.

@thefootballlad0 @Barnabasexcel @SheilahGashumba @Mizzflav What lie did he speak 😂

You are just jealous!! Well deserved @Mizzflav . From Wbs to Channel O to NTV news anchor and now Head of Broadcasting Nation Media Group Uganda. WOW! Love to see it for you. Such an inspiration to everyone in the media space ❤️ #SheLeads

@Iamkabareebe They're stupid and narcissistic

@Madonna It's a good thing, y'all need order

I thought this country was built by Europeans, escaping living under the rule of a King, to establish a New World governed by the people. Currently we have a president who calls Himself. Our King If this is a joke, I'm not laughing

@refactory_acad Women don't really do these things

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@KingMissy4 Over time, I've seen it

@Beck_UG Gets better for good how?

Fam, please test and know your sickle cell status. This disease is torture. I'm in pain almost everyday and still need your help with bills. Reach out to me on 0741010975.