Benjamin Chan Threads

I'm 22. Everyone told me AI would take over the world, but I never understood it. But recently, the CEO of Fiverr said, "AI is coming for your jobs. Heck, it's coming for my job too." Elon also said, "the chances aren't zero that it goes bad." Here's what you need to know:🧵

@itsmedavidkun @zerocluebruh no

@zerocluebruh Get on your main brother

People in the DMs has been asking me "Bro I love your content style, teach me how to write like you" No, dumb*ss Copying me won't make you go viral 90% of my content comes from living a life worth writing about The other 10% is just typing it out and hitting “post” In fact, trying to copy “viral” creators is exactly why you sound like everyone else and get ignored I create from experience, not from watching others Your most viral post won’t come from copying others It comes from writing sh*t worth reading about

if i may add a different perspective our (or at least, my) whole goal is to “own a desire” of a small subset of people. we dont try to cater to the whole “money niche” because that’s far more difficult at scale my focus has always been a small pinpointed audience in my own small corner of the internet and being able to monetize it many times over, rather that appeal to millions (which i’ve done on other platforms). neither model is right or wrong. we’re just taking a different approach from most creators + no it’s not paid

@YOHAMI @esterezw @_ProfitPath @ItsMeBenChan only a low IQ mf wouldn't understand what I said up there. stick to shitposting would've explained but I got more important things to do with my time.

Lately, I’ve been paying close attention to some particular guys who’ve cracked the personal branding game. Not just anyone. But the ones who own a space in people’s minds. I'll be using Esther, Yegor and Benjamin Chan as an example. There are a few others ofc, but I'll stick to these three. Now the more I watched them, the more I noticed something: it’s not really about content, stories, threads or even results. It’s about owning a desire. A single, primal thing people naturally want, and building everything around it. Because when you own that desire, you don't chase the audience. They come to you. Now these 3 guys are all in the ghostwriting space. Yet all of them had one unique thing in common: they picked one desire, and made it their domain. (Btw, this is a bit long post so if you're not ready to learn something new, just like it and be on ur way). Let's start with… @ItsMeBenChan We all know this guy already took the storytelling crown. But storytelling isn’t new. right? People have been telling stories since forever. But Ben made it his main category. He didn’t jump around.(he might've in the past lol) He didn’t chase every shiny trend. He mastered and owned STORYTELLING. And because he owned it, when people hear “storytelling,” the first name that comes to mind is Ben. Now, moving on… @esterezw currently the lifestyle girl. hehe Esther actually started under storytelling, Ben Chan’s wing (this is just my observation, not a fact). But I believe if she stuck with that, she would've been a branch under Ben. So instead of staying with only storytelling, she evolved. She created her own mini-market: LIFESTYLE. Her content now screams premium aesthetic life: travels, apartments, experiences, status markers. Yes, she still does storytelling ofc, but lifestyle is her main domain. Now, anyone trying to own lifestyle in that space inevitably positions themselves relative to her. She built her corner, owned it, and made it unmistakably hers. Now let's move on to this n****r… @_ProfitPath This guy operates personality, dominance, badass energy. Yegor sells something completely different: The “I’m not a pushover” persona. He’s about influence, power, rebellion, and standing above the crowd. He owns that toxic, badass persona. Sure, other people demonstrate personality traits, but he’s built dominance in that niche. He calls out posers, reinforces the space, and becomes the reference point. So his main desire is power, status, dominance. Everything else he does supports that domain. Now here’s the thing about all three of them: Just because they own one desire doesn’t mean they ignore the others. They all touch on storytelling, lifestyle, authority, and more. But the main point is? They pick one and dominate it. The main domain comes first. Everything else branches from it. They’ve built a hierarchy in their brand. So this is my takeaway and for anyone building a personal brand or selling a service: When you sell a service, YOU are the product. Every post, every interaction, every piece of content... should directly or indirectly tie back to the outcome your target audience desires. and you don’t just describe the dream. try as much to also live it. That way, you become the role model for it. When people see you, they see their desired outcome, and they want in. They buy into you because you’ve already anchored that desire. You own it better than anyone else, and you live it. That's how you establish your own domain in the market. Cheers 🥂 (Pen drop…)

Thank you SO MUCH for reading! If AI ever takes over the world, this thread might put me on their naughty list... So please drop a follow @BenChanThreads if you liked this breakdown. I use this page to write in-depth breakdowns about everything that grabs my attention.

Personally, I'm optimistic. I'd like to believe in humanity. Maybe I'll look like a fool in 50 years, but only time will tell. But what do you think about AI? Do you think it's going to wipe us off the face of the earth, or improve our lives? Let me know in the comments below.

I'm 22. Everyone told me AI would take over the world, but I never understood it. But recently, the CEO of Fiverr said, "AI is coming for your jobs. Heck, it's coming for my job too." Elon also said, "the chances aren't zero that it goes bad." Here's what you need to know:🧵