@Peston Unless the greens do not stand, this probably flips to Reform. Hilarious
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Ben Fletcher
22.8K posts
Ben Fletcher
@BenFletch
CEO & Founder @themothershipai. A platform building consumer brands to their full potential | Founder @FastGrowthIcons
London Katılım Ekim 2009
614 Takip Edilen3.1K Takipçiler
Former Starmer enforcer Josh Simons gives up his seat in parliament so Andy Burnham can fight a by election, to return to parliament and displace Starmer as leader. Simons lost his ministerial job over a scandal afflicting the Starmer vanguardist campaigning organisation Labour Together. This is the stuff of Greek tragedy
Josh Simons MP@joshsimonsmp
For decades, Westminster has overseen the managed decline of towns like mine. We have talked big, then acted small, stuck in a politics of incrementalism that cannot meet the moment. We have lost the trust of those our party was built to serve. It is my unwavering belief that nothing short of urgent, radical, courageous reform will make a difference. That must start with a change in leadership. Today, I am putting the people I represent and the country I love first and will be resigning as MP for Makerfield. I am standing aside so that Andy Burnham can return to his home, fight to re-enter Parliament, and if elected, drive the change our country is crying out for. This has not been an easy decision. This is my family’s home, where only a few weeks ago, doctors and nurses at Wigan Infirmary saved our newborn son’s life. But we all must make choices and in recent days I found myself with a difficult one: defend the status quo or step forward and act. I have made my choice. I am in politics because politics is how you change lives for the better. My party has one last chance to do that: deliver for the people and places I represent, drive economic growth, secure our borders, reform our state and politics, and change a status quo that is not working. That is the fight. I believe Andy is the one to lead it.
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@MrDylanCollins Some people actually think it’s called annualised revenue run-rate…
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There are definitely days when I just want to go ARR-shaming a bunch of accounts (both investors and founders)
Gergely Orosz@GergelyOrosz
AI company selling hardware with no subscription required reports ARR to investors? Any investor who did not do their due diligence only have themselves to blame It’s how investing works, sorry 🤷♂️ All you had to do is go to their website like I did. There’s no ARR here…
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Sometimes you see a demo and you’re like ‘wow, the future is here’. This is not that demo…
Figure@Figure_robot
We taught two F.03 robots to clean a room and make a bed in under 2 minutes - fully autonomous.
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I recently spoke to a Head of Growth at a brand doing $50M+ in revenue.
He told me +50% of their winning ads were made by people they've never met.
No agency or contractor. One marketing assistant is finding, briefing, & scaling these creator programs through a system most brands haven’t scaled yet.
Today, their ROAS and % of new web visitors have never been higher.
So I asked him to break down the operational blueprint behind how they run it:
He sent me this guide with everything brands need to know about the UGC system:
— How Meta and TikTok's new algo rewards embedded creative signals
— The exact org design behind high-growth UGC programs
— The specific hooks and landers that convert
Reply with "UGC" and I'll DM you the guide.
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Claude can turn a 10 hour task with an A+ level deliverable into a 3 hour task with a C+ level deliverable.
The quality bar hasn’t changed though. I still want the A+.
That means adding time to QA or beat up the C+ deliverable until it’s an A+
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In the past 72 hours, we pissed, broke an agreement, and went viral for an AI tool that that could replace our product.
The cause: the team using Claude to ship more content.
But never built in time to QA anything.
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@s_gtucker Exciting! Missed that you were doing this. I built this last year as a side project enisko.com. Would be good to catch up!
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Holy shit… are you paying minimum wage?
You have an entry level position, and that person works a ‘normal’ week - 9-5 plus an hour or two of extra work per day.
48 hours per week is £31,746
I think some startups have people working longer hours on less money…
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My @GeminiApp Agent and I have rebuilt my personal site, and included an Easter 🥚, will be interesting to see if anyone finds it -->
thulme.com
Incredible to be 90% voice in the interaction 🗣️
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@GeorgeBevis I think they have a different approach, I've run up against rate limits a fair bit especially running cowork and claude for excel. But more at the start - maybe I was just hitting it harder...
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Hi all - views pls?
I've been trying Claude having previously been a ChatGPT loyalist. It ran out of credits immediately on the first day doing the modest example tasks I set it, and today it says "server is busy". I pay for the £15/month "pro" plan.
Is this the usual experience? I never had these issues with ChatGPT.
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Ben Fletcher retweetledi
This is what a properly built persona system looks like in practice.
3 micro personas. 4 angles each. 4 vehicles each. 48 genuinely distinct ads from a single macro persona.
Take one macro persona: "The Conscious Parent." On paper, one audience. In reality, completely different people with completely different fears, motivators, and trigger points.
That's the micro persona layer. And it's where most creative strategies stop being strategic.
P1.1, P1.2, and P1.3 sit inside the same macro. Same broad demographic. But each one needs a different hook, a different setup, a different cognitive bias tapped to actually convert. An ad built for one will not land the same way with another. If you're writing to all three with the same message, you're reaching none of them properly.
Here's what building to that level of specificity actually unlocks.
Each one a different signal. Each signal giving Andromeda something new to work with. Each piece of creative capable of reaching a person the last one couldn't.
That's how incremental reach actually grows. Not by producing more, but by covering more psychological territory with what you produce.
Most accounts have far more creative territory available to them than they realise. The personas are there. The angles exist. They just haven't been mapped and briefed against each other yet.
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@ShinghiD You can ask AI to explain what any piece of code does. Works quite well
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I see it a different way.
Investing heavily in AI at your company backfires when anyone who's built their own tool for you becomes a key man risk.
You can no longer let go of bad employees due to the risk and lack of understanding of what they built, how to use it, and how to maintain it.
Nick Huber@sweatystartup
Investing heavily in AI at your company will backfire. You are becoming dependent on something that is unsustainable. The VC money will dry up once they realize nobody is going to make any money in the long run except NVDA and the power companies. The subsidies will stop. And your costs will 5x. There is no moat in AI. Switching from GPT to gemini to grok to claude takes seconds and you don't miss a beat. Its a house of cards.
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I recently spoke to a marketer who ran a $40M brand with just two designers and ONE AI process.
I paid him 6 figs to build these systems for my companies.
He chains together 7 AI tools: creative brief → image gen → scale winning assets. All run by 2 offshore designers.
I’m giving away his entire operating system for free.
Comment “AI” and I’ll send it.
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Spent days trying to set up OpenClaw... eventually gave up
"VPS + docker configs" - sorry, what?
WTF is this UI?
Why is everything in Telegram?
How do I get back to a task from yesterday?
I just wanted to automate a thing
So instead I kinda built my own
I give it one task, a 'COO' agent (Taylor) breaks it down, spins up specialist agents, assigns work based on skills and just... runs
It's creating tasks I hadn't even thought of
Which is rather impressive, because clearly I wasn't
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25 companies now. And first customer issue: the pay me money button wasn't working...
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I built an app today on Lovable, launched it 10 mins ago and I have 5 companys signed up....
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@MrDylanCollins I agree. I’ve been trying to build a model so people can state their assumptions and see the impact. Haven’t factored in under investment in AI as a factor yet claude.ai/public/artifac…
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I think this is way more nuanced. For context, I've spent time with ~100 founders of native AI consulting firms over the last 6 months. Mostly UK/Europe. These are the ones at the coalface of AI adoption in enterprise. Obviously massive productivity impacts at software dev level but also:
1. In some cases AI is the cover for a bunch of internal reversals/mistakes -> layoffs. Plenty of much lower profile examples than Block if you go looking
2. Genuine/sustained enterprise AI adoption is much slower outside of software/tech than software/tech people realise. Not for the lack of desire/interest but often for the lack of bandwidth or general human factors (change, cold start, budget, etc).
3. The average paradigm for SMB/mid-market remains some version of 'I'm just waiting for a Google/Msft solution'.
I am absolutely not an AI bear.
I think a 1000x bigger risk than mass layoffs from AI is not enough investment going into *helping people/companies use AI meaningfully*. Software is ~5% contributor to global GDP. There will definitely be job destruction/creation but overall the (early) data seems to show increased productivity (and anecdotally lower barrier to entrepreneurship). However outside of this sector, it is probably a cycle that plays out over 10yrs not 2yrs for the above reasons. I do not say this as a good thing-we need to massively accelerate AI Enablement in non-tech sectors to increase economic performance (*especially* in UK + EU).
Investors have put ~$800B into AI infra (models, data centres, GPU) but less than ~$2B into Enablement (training, consulting). We need a COBRA meeting on how to radically rebalance that spending.
Alex Macdonald@alexfmac
The UK will be the worst affected country in the world. Professional services economy. The govt should be holding COBRA meetings on this.
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Ben Fletcher retweetledi
There’s a well-known phenomenon in the facial aesthetics literature whereby “average faces” (that is, faces formed by superimposing many faces atop one another) tend to be more attractive than the average person.
This may be counterintuitive, but it makes sense when you consider the following: Individual faces are all slightly flawed, from a beauty perspective, in idiosyncratic ways. And when you average lots of faces, you average out all of these minor issues. So, an “average face” is errorless and looks quite pleasant as a result.
However, another thing you’ll notice about these “average faces” is that none of them could be models. They’re more attractive than the average human, yes, but less attractive than the most attractive humans.
This is because extremely attractive faces tend to have certain features that are, mathematically, extreme. (For example, male models tend to have lower-set brows and larger jawbones than you would see in any average face.)
Recently, I have begun to wonder if LLM-writing faces a similar challenge. It’s always “more attractive than average,” because all of the flaws of normal human writing have been averaged out. But it's also missing the unusual taste and style of the best human writers I've read. In my experience, it's only ever 85%-good; like an "average face," it's never flawed, but equally, it's never exceptionally beautiful.
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What will be the impact of AI on jobs? I can’t tell you, but if you put your assumptions in here: claude.ai/public/artifac… then it will calculate the impact over different time horizons.
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Do you think at some point, saying you use ChatGPT will be like having a Hotmail email address?
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@chrija Same for me: was building almost the same thing. Must be loads of people experiencing this: a lot of personal apps will just exist for cheap or free and don’t need to be built/maintained/tested.
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ICYMI:
AI Killed My SaaS
Why I replaced my own software before I could even properly launch it
medium.com/point-nine-new…
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