Ben Taylor

@WhatsApp have announced the launch of WhatsApp Channels similar to the features available on #telegram and #discord blog.whatsapp.com/introducing-wh…

Very interested to see the reaction to this rebrand and whether it changes the user base

Twitter’s new logo… definitely a change in vibes. Feels more cold to me. Less friendly. Maybe that’s the point? Make Twitter a more serious company and diversify its offerings..?

Our case study report looks at vendors: Bandwidth, BICS Commify, Webex CPaaS solutions (CISCO), Infobip, Kaleyra, KPN, MessageBird, Sinch, Syniverse, Twilio, Vonage (Ericsson) Check it out: Application-to-person and CPaaS vendor case studies (analysysmason.com)

Interested in application-to-person messaging and communication platforms as a service? You might want to follow!

META has announced a Twitter-like platform: Threads bbc.co.uk/news/business-…

@elonmusk confirms Twitter are "about to release" encrypted direct messaging increasing privacy and security on the platform

When is it coming back 😭

BT: Engagement is five times higher with RBM than SMS

Google: 1.3 billion RBM messages sent per month to

At the Rich Messaging Live with @bt_uk and @Infobip event today

Other examples of A2P messaging include delivery reminders, 2FA log in messages, low balance messages from the bank, automatic responses from companies when messaging their customer service teams, appointment (e.g., doctor or dentist) reminders and many more.

The A2P market is growing steadily, however the position of telecoms operators is weakening as businesses turn towards third-party apps such as WhatsApp to reach customers Read our free article on Analysys Mason's A2P market forecast 2022-2027 here: analysysmason.com/research/conte…

*buzz: text received* It's 241 Tuesday at your local pizza takeaway... This is a promotion application-to-person (A2P) message.

⚠️ The government emergency alert system is now active ⚠️ There will be a test on Sunday 23 April, so please don’t panic when your phone starts making funny noises and showing a warning notification. vodafone.uk/GovAlerts

Further information can be found in Analysys Mason's Social Media services report 2019-2022: analysysmason.com/research/conte…

Analysys Mason Consumer Survey data suggests in 2022 Twitter appeals most strongly to those ages 18-25, whereas Facebook appeals most to those aged 35-44

@Meta may be moving to directly challenge Twitter... this may be a move to attract younger demographics while Twitter is vulnerable bbc.co.uk/news/technolog…