Benjamin Loki

@fivosaresti Agents

I co-founded an agency that’s on pace for $5,000,000 ARR. We’re going to do that by becoming the #1 "service-as-software" for GTM. Right now, we have 13 agents in our org chart. And we’re “hiring” 10 more. Here’s our plan to stay an extremely lean team: (across departments) Content Team • Competitor Research Agent • Content Ideator Agent • Interviewer Agent • Designer Agent • Repurposer Agent • Newsletter Agent • Client Track Agent GTM Team • List Building Agent • Qualification Agent • Outbound Plays Strategist Agent • Copywriter Agent Sales Team • Pre-Call Assistant Agent • CRM Assistant Agent • Email Assistant Agent • Sales Analyst Agent Project Management Team • Project Tracker Agent • Outbound Reporting Agent • LinkedIn Reporting Agent Customer Success Team • ICP Matrix Agent • Company Research Agent • Meeting Summarizer Agent • Onboarding Agent • Expansion Agent I put together a complete agents + humans org chart that maps this all out. That way, you can steal it and scale your company 3-5x leaner. If you want it... Comment "Agents" And I’ll DM it to you.

@JJEnglert GTM guide

I built the ultimate GTM Engineer AI Toolkit that handles prospect research, outreach writing, meeting prep, and more in minutes. This is a beginner-friendly walkthrough that shows you exactly how to set it up, use it at work, and personalize it to your business. It can: - Research real prospects and companies - Score accounts against your ICP - Write personalized cold outreach sequences - Generate meeting prep briefs before calls - Help you build a repeatable prospecting pipeline - All using a free toolkit + Claude Code / Codex. This is for SDRs, founders, marketers, and GTM operators who want to use AI to do more at work without buying another expensive tool. I break down the full workflow step by step in the video. 👇 Comment "GTM GUIDE" and I’ll send you the full toolkit. (make sure you're following me so I can DM you)

@coldemailchris Prompts

I built a 6-step AI prompt system that creates a full GTM strategy in under 10 minutes. Here's what it covers: Step 1: Deep company research (O3 does the heavy lifting) Step 2: Full TAM mapping by segment + tier Step 3: ICP validation with reasoning behind each persona Step 4: Account sourcing — finds the best databases to scrape Step 5: Keyword generation for every title variation worth targeting Step 6: Cold email scripts generated for every single persona Copy. Paste. Done. Want the full prompt pack? 👉 Like + Comment "Prompts" and I'll DM you all 6. (Must be following to receive)

@NickAbraham12 Them looking at this post rn: 😐

It doesn't matter what your seller says. It doesn't matter what the onboarding call says. It doesn't matter what the MSA / SOW says. It doesn't matter what the onboarding form says. If you are making content, your inbound leads will show up with a preconceived notion of what you do for them based on that content, and not what you actually offer. Perfect example: I recently posted about a signal that lets us monitor our competitor's sales reps' connections, which are usually deals that are actively in their pipeline. This is incredibly intricate to build and ridiculously hard to replicate. At no point in our sales or onboarding process do we at all represent that we'd be doing this for clients (we just can't make it work). But we had a customer who absolutely expected that he'd be able to get this from us, simply because he saw me post about it.

@seanb2b Brother please rewrite this I had 3 strokes reading this

@NickAbraham12 If this resonates with your ICP it’s so over

How to get started with cold email for your business, explained in 2:42:

@bretonwill COST

I just cut my Claygent costs by ~90% without losing accuracy. Most teams default to expensive models and never question it. At low volume it looks fine. At scale it quietly destroys margins. I ran a controlled test across multiple models using OpenRouter, Clay, and Claude: > Same prompt > Same inputs > Clear accuracy benchmark > Real cost comparison Cheaper models matched the accuracy we needed at a fraction of the cost. If you’re running AI workflows for clients and not stress-testing model economics, you’re leaking money. I recorded a full walkthrough showing the exact setup and testing process. Comment “COST” and I’ll send the template + video.

@RWB93174525 @ben3bil @coldemailchris @openmartai send me my commission

@ben3bil @BenjaminLBrooks @coldemailchris Tried and buyed 😃

If you target local business, you 100% need to be using Clay(.)com. Their Google maps scraper makes finding any business owners email 1000X easier than if you were to use a custom scraper on your own. Worth the $150/mo investment alone.

@ben3bil @coldemailchris I know, but it’s better than Clays native scraper. We use it through the Clay interface too

@BenjaminLBrooks @coldemailchris Open mart is partnered with clay as of aug 2025

If you’re in the 30% tax bracket (approximately), you work 106 days of the year just to pay taxes. Let that sink in.

@codyschneiderxx This is ironically a great summary and it also hasn’t changed for the last year

b2b cold email that's working in 2025 apollo .io for email sourcing millionverifier .com for email validation hypertide .io + mailreef .com for inbox infra (mailreef is backup) instantly ai or smartlead ai for sending infra EMAIL COPY EMAIL 1 subject line: quick question for {name} (yes, it still works in 2025) Hey {Name} - saw you're doing {x} thing relevant to {y} problem. We helped {z} company solve {y problem} in {x} time. Interested in learning more? NAME TITLE 1 day wait EMAIL 2 Circling on this. At {link to X company name} we help {X ICP} get {Y outcome they want}. Is this a priority for you right now? then send at least 20,000+ emails a month.

Client campaign strategy summarised: 1. Create the best offer you possible can around their service 2. Find a market with the pain the offer solves 3. Translate the offer to talk to the specific pain the market experiences

@NickAbraham12 I honestly think building the most detailed, fast and cheap data workflow possible is the highest leverage thing to do Then sending emails, calling and LinkedIn becomes light work

"Pick 1 platform and build great processes for it" is terrible advice for lead gen in 2025. The reality is one platform isn't enough at any point. Between restrictions, platform changes, and simple performance drops, you can't rely solely on email, cold calling, or LI DMs. The right play for any company serious about putting calls on their calendar from outbound is to build a minimum viable process for ALL three (email, calls, DMs) for as little cost as possible. EMAIL: - Hypertide for infra - Apollo for data - MillionVerifier for verification - Smartlead for sending COLD CALL: - Apollo for data - Salesfinity for dialing LI DM: - Apollo for data - Heyreach for DMs It can no longer be 1 of 3. It has to be all of them.

Anyone see Claygent/OpenAI just not working? Genuinely just producing incorrect answers with reasoning going against exactly what you told it to do

@MattLucero_ I love this

Update: Now we're 1 full week into warm calling leads just for ONE of our customers, and have been able to book 17 meetings for them Calling + cold email going crazy

@cbwritescopy 🫳🎤

We have a cold email campaign that's produced 600 positive replies over the past 12 months with ONE SCRIPT Infinite TAM, winning copy, 99.25% deliverability Drop a comment below and I'll send you the script 👇

Always always prioritise health over your business Anybody around me can attest that I push my body to its complete limits. 16+ hours a day, less than 1,000 steps, no sleep, <1 meal a day etc It is not worth it. You will be smarter, faster, more productive, a better leader and a better human if you put your life and health before your company, with the company being an extremely high priority. You can still be in a “grind” season but go to the gym once a day, sleeping 5-6 hours and having 3 solid, nutritionally complete meals as a minimum. There are no excuses for that, and if you say you need the extra hour to work instead of look after yourself, you don’t have a good enough team. Trust me, the money still comes. In fact two fold. You just have to let it. Make it happen.

@NickAbraham12 I think the real lesson is charge more, increase profit exponentially when black hat does work, when it doesn’t, maintain your 80% gross

Scary stuff playing out across PPL agencies right now. > start PPL agency > use blackhat vendors to save money > don't put back-ups in place for when those systems go bad > start scaling revenue > scale it more and realize you're making a lot of money > don't keep too close of an eye on gross margins b/c you know you're fine > watch legacy/EDU panels get cracked down on, scrapers get nuked, etc. > scramble to sign up for full-price vendor solutions that don't work that well with your pricing > stick it out while you can > have bookkeeper tell you gross margins are shrinking each month > realize you either have to increase prices or cut unprofitable clients just to stay afloat > one way or another agency suffers lesson: 1. Put backups in place for every vendor. 2. Track gross margin like a hawk.

Apollo just took down all the Apify scrapers You HAD to see this coming otherwise it’s a very bad day