Lakshaa

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Lakshaa

Lakshaa

@BestOfLak

your neighbourhood ad woman — i let my unhinged thoughts run free here

BLR Katılım Nisan 2023
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Lakshaa
Lakshaa@BestOfLak·
Last year this time, when I was 21, I produced my careers first-ever podcast. It was the WTF is Podcast, by @nikhilkamathcio Feeling a bit nostalgic, so here's a lil thread about the pod and how its been a content masterclass for me: 🧵
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Rohit Kamath
Rohit Kamath@rohitkamathh·
We were the media partners for Hyrox Bengaluru. Spent 2 days filming it with a 30-member crew. Calling it “validation” misses the point entirely. Here’s what we actually saw: - We captured a marriage proposal on the race floor. - Athletes finishing together with tears - First-timers who trained 6 months for this one day. - Couples racing together. - Colleagues showing up in matching kits. - Coaches running alongside clients they’d trained for half a year. - People with disabilities finishing the race while the whole venue stopped to cheer them on. ₹9K isn’t for the race alone. It’s for the experience. For decades, sport in India meant sitting on a couch watching cricket. Someone else playing, someone else winning. At Hyrox, you’re the one on the floor. The 9,000 people paying ₹9K to participate tells you exactly how starved this country was for it. If fitness becomes the new status signal, that’s a massive win for society. We’ve spent decades flexing cars, watches, handbags. If the new flex is - I trained 6 months to finish a Hyrox. I feel that’s the healthiest status game this country has ever played.
Ankit Kedia@Ankittskedia

HYROX fitness event in Bengaluru saw around 9,000 participants. They charged ₹9,000 per person to participate, which comes to roughly ₹8.1 crore made in a single day. Same trend is showing up in marathons. People are paying ₹3,000–₹5,000 just to run for a day. Being fit is good. But why are people spending this much on a one-day event? It feels less about fitness and more about validation.

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Lakshaa
Lakshaa@BestOfLak·
Can’t wait for everyone to see what we’ve been building w @peakst8_club 🚀
Nithin Kamath@Nithin0dha

As I've grown older, I've become increasingly health-conscious. If I could go back in time and change one thing, I would've started focusing on diet, nutrition and sleep much earlier. With each passing year, I've been thinking more about health and fitness, and I've been trying to encourage those around me, both personally and at work, to prioritise their health. I've also realised that simple and repeatable behaviours make the biggest difference. It's not about running marathons, living in the gym, or doing Hyrox, or whatever. It's about making small daily choices, such as walking outside instead of doom scrolling, attending a Group fitness class instead of Netflix, opting for grilled over deep-fried, questioning the source of everything you eat, and more. These small decisions, compounded over time, can have a significant impact. Most of us on the core team in the office are health-conscious, which has led to numerous conversations about how we can help others become healthier. That's when we started supporting founders working on making Indians healthier through @rainmatterin. Given the current state of air and water quality in our cities, I've been increasingly thinking about what more we can do. The newest initiative we recently started, @peakst8_club, aims to create offline experiences centred on health. The hope is that these events will encourage people to begin their health and fitness journeys. We've been experimenting with different formats, and now we're hosting our first mega event on Jan 10th in Bengaluru, a full-day health festival with Rainmatter Health portfolio startups and friends from the ecosystem. If you're interested, sign up: (link in comments) But even otherwise, January is supposedly a good time for resolutions. But honestly? Today is as good as it gets.

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peakst8
peakst8@peakst8_club·
HYROX Mini Challenge Aqua Pilates KungFu + Tai Qi Sweat Fest. With Olympic athletes, Indian cricket stars, founders and coaches as panelists. All under one roof. 10th of January, 2026, BLR. peakst8 Festival for the everyday athelete. Ticket link in the thread below.
peakst8 tweet media
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Lakshaa
Lakshaa@BestOfLak·
@kmr_dilip peakst8 fanclub >>> cant wait for the fest!!!
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Dilip Kumar
Dilip Kumar@kmr_dilip·
We are launching something new and very excited about it. A few months ago, I spoke about the need for a large platform that makes health & fitness a part of India’s everyday culture. Since no one built it, we decided to build it ourselves. This pic is from the the meeting where we decided to launch PeakSt8. Through Rainmatter, we’ve supported 40+ companies across health, fitness and sports. One thing has always been clear to us is-India needs a cultural movement around fitness, sports & not just products and apps. So on Jan 10th, in Bangalore, we’re launching Peakst8 Fest. A health & fitness festival India hasn’t seen yet. This is for everyone, whether you're fit, unfit, curious, starting again, or just looking for inspiration. We’ll bring together multiple sports formats, fitness workouts, conversations with athletes, experts and people who actually walk the talk around physical and mental health. We want to build this with partners and not alone. If you're a brand or community that believes in this mission, let’s collaborate. See you on Jan 10th and hopefully we get to do a few sessions together 😊
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Lakshaa
Lakshaa@BestOfLak·
Can’t wait for everyone to see what’s been brewing 🧗‍♀️🏁
Nithin Kamath@Nithin0dha

At @Rainmatterin Health, we're experimenting with something beyond just writing checks.  We're creating participatory sports events through an initiative called @peakst8_clubl. We've been going around the country with Founders Peak—getting health founders (and others) to participate, not just network over coffee.  Last weekend was our first grand event: "No Parking." Booked the entire basement at Orion Mall (thanks, Nirupa Shankar!), Bengaluru. Around 1,000 runners representing 38 corporates, 45 communities, and 43 run clubs were participating in various activities, including running, rowing, cycling, and more. The energy was incredible. The thesis is simple: people need more reasons to think about fitness. The odds of people wanting to get fit may be higher if they see the fun and participatory side.  The next big one is the Peakst8 festival in January.

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Arnav Gupta
Arnav Gupta@championswimmer·
So, a cool gig if you’re a techie who likes to write. This isn't just "content writing" work, but more for software engineers to explore their creative side a bit. YAAS, (which is part of @waitin4agi_ 's Aeos) is hiring tech scriptwriters. Basically: engineers who write for fun, and can turn complex tech into quality internet content. You’ll write YouTube/Instagram scripts, not marketing fluff. Fill up the form and their team will take it forward - shorturl.at/3fknN P.S. you’ll work with teams that collaborate with @waitin4agi_ in an environment that pushes you to do your best work.
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peakst8
peakst8@peakst8_club·
“You need to take care of yourself, so that you can then go take on the world.” - @Nithin0dha At Founders Peak, 80+ founders came together to sweat, recharge & connect. Next stops: Hyderabad, Pune & Chennai. Join the movement: lnkd.in/gyggVJeF
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Martin Noronha
Martin Noronha@techinmartin·
Hollywood was taking too long to create an action packed movie trailer so I made one using Gen AI and editing tools. Hit sound on with headphones for max impact. 🔊 (workflow below)
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Sugandha
Sugandha@sugandhanisa·
@BestOfLak @all_things_WTF @nikhilkamathcio Do you think there are no other interruptions in a shoot apart from food being served? There’s plenty that’s being cut. And respecting someone’s privacy should come before “flow”.
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Sugandha
Sugandha@sugandhanisa·
Can the folks at @all_things_WTF & @nikhilkamathcio stop showing their staff serving food? You said 20 people work on this podcast yet the only person we see apart from the speakers is the man serving food. Certainly he's not your "content"? Truly WTF. Just India things.
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Harnidh Kaur
Harnidh Kaur@harnidhish·
From girlie to girlie, here are 18 workplace truths no one told you (so I will) open.substack.com/pub/harnidh/p/… The kind you learn from Slack DMs, bathroom stall rants, and one brutally honest mentor. 👇 A thread
Harnidh Kaur tweet media
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Lakshaa
Lakshaa@BestOfLak·
@meeeetwa when I get enough validation on written text hehe
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Lakshaa
Lakshaa@BestOfLak·
As if I didn’t yap enough already, I’ve now poured my heart into something very close to me. My journey over the past 3 years, my first job, and everything in between- now on Substack: bestoflak.substack.com/p/to-the-agenc… PS - Yes, I am also starting a newsletter, more thoughts soon!
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Lakshaa
Lakshaa@BestOfLak·
Propoganda I am not falling for: Posting on LinkedIn.
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Lakshaa
Lakshaa@BestOfLak·
@arindam___paul Yeah but that is just classic perceived value shift, the more you see intellectual marketers talk about something, the more you appreciate it, its the same logic as why awards for marketing have existed, this is just the 2025 version of it -they get the town talking.
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Arindam Paul
Arindam Paul@arindam___paul·
A lot of people ask to do undisclosed ads, but the craziest ones are on Linkedin It is usually to praise a marketing campaign. I mean can it get crazier than this. Marketers run a campaign where they spend money and they also pay other people to say that they noticed the campaign and to say how good/clutter breaking the campaign was Genuinely curious whose idea this is and what purpose it solves? And does the CEO and CFO know this? Typically I get one every month. Willing to pay anywhere between 1-1.5 lakh for a post Absolutely crazy
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Lakshaa
Lakshaa@BestOfLak·
@Hristart Ser, I make podcasts for a living - so when I say this, I have seen far too many attempts at ppl trying to create boring irrelevant media, and this, by no means, is either.
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Lakshaa
Lakshaa@BestOfLak·
lately have gotten so obsessed with substack? its like a cooler, smart twitter..? who would have thought.
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