
Lakshaa
812 posts

Lakshaa
@BestOfLak
your neighbourhood ad woman — i let my unhinged thoughts run free here


HYROX fitness event in Bengaluru saw around 9,000 participants. They charged ₹9,000 per person to participate, which comes to roughly ₹8.1 crore made in a single day. Same trend is showing up in marathons. People are paying ₹3,000–₹5,000 just to run for a day. Being fit is good. But why are people spending this much on a one-day event? It feels less about fitness and more about validation.

As I've grown older, I've become increasingly health-conscious. If I could go back in time and change one thing, I would've started focusing on diet, nutrition and sleep much earlier. With each passing year, I've been thinking more about health and fitness, and I've been trying to encourage those around me, both personally and at work, to prioritise their health. I've also realised that simple and repeatable behaviours make the biggest difference. It's not about running marathons, living in the gym, or doing Hyrox, or whatever. It's about making small daily choices, such as walking outside instead of doom scrolling, attending a Group fitness class instead of Netflix, opting for grilled over deep-fried, questioning the source of everything you eat, and more. These small decisions, compounded over time, can have a significant impact. Most of us on the core team in the office are health-conscious, which has led to numerous conversations about how we can help others become healthier. That's when we started supporting founders working on making Indians healthier through @rainmatterin. Given the current state of air and water quality in our cities, I've been increasingly thinking about what more we can do. The newest initiative we recently started, @peakst8_club, aims to create offline experiences centred on health. The hope is that these events will encourage people to begin their health and fitness journeys. We've been experimenting with different formats, and now we're hosting our first mega event on Jan 10th in Bengaluru, a full-day health festival with Rainmatter Health portfolio startups and friends from the ecosystem. If you're interested, sign up: (link in comments) But even otherwise, January is supposedly a good time for resolutions. But honestly? Today is as good as it gets.



At @Rainmatterin Health, we're experimenting with something beyond just writing checks. We're creating participatory sports events through an initiative called @peakst8_clubl. We've been going around the country with Founders Peak—getting health founders (and others) to participate, not just network over coffee. Last weekend was our first grand event: "No Parking." Booked the entire basement at Orion Mall (thanks, Nirupa Shankar!), Bengaluru. Around 1,000 runners representing 38 corporates, 45 communities, and 43 run clubs were participating in various activities, including running, rowing, cycling, and more. The energy was incredible. The thesis is simple: people need more reasons to think about fitness. The odds of people wanting to get fit may be higher if they see the fun and participatory side. The next big one is the Peakst8 festival in January.





Credit where its due- getting Vijay Mallya on a podcast is INSANE. This is what podcasting should be all about. So tired of channels bringing guests we have all heard too much from, the future of podcasting is guests > hosts, and wayyy more niche in the way theyre being created.











