Kevin Hinton 🇨🇦

24.8K posts

Kevin Hinton 🇨🇦

Kevin Hinton 🇨🇦

@KevinDHinton

Co-founder of MPM Brands, Yakety Pack, & Tru Earth. eComm, SaaS & 3PL is my jam. Powering $100M+ in sales, subscriptions & shipments.

Vancouver, Canada Katılım Eylül 2008
204 Takip Edilen930 Takipçiler
Kevin Hinton 🇨🇦
Kevin Hinton 🇨🇦@KevinDHinton·
🇨🇦 The Canadian DTC playbook isn't smaller than the US one, it's different. Smaller home market means you compound on retention faster. Higher cross-border friction means your packaging and brand have to do real work. Put time into every customer touch you have. They'll appreciate the effort.
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Kevin Hinton 🇨🇦
Kevin Hinton 🇨🇦@KevinDHinton·
We pulled our peak November tracking data last week and 11% of orders were going out via a carrier with worse service times on those specific routes than our cheaper, but supposedly slower, option. Now to get that into near-real time so we can adjust on the fly.
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Mubbu
Mubbu@wizofecom·
The best industries to be building a personal brand in right now: - SaaS founders building in public - Agency owners targeting ecom - B2B service providers - DTC brand operators - AI tool builders - Investors/VC - Finance and wealth management Literally watching millionaires being made with these
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Kevin Hinton 🇨🇦
Kevin Hinton 🇨🇦@KevinDHinton·
@Seanfrank That last one is super important. Make sure you can trust them and can function together in high stress times
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Sean Frank
Sean Frank@Seanfrank·
Typed up over 1,000 words of ecom advice on how to get to 100 million a year like me: The drafts on here deleted it. So instead, I’ll summarize it: - product is most important - tam is like the key in the bathtub in the first saw movie. You are fucked if you make the wrong move before you know it - organic marketing first - figure out LTV - then scale on meta - become a marketing expert, half your revenue will go there - keep it simple, don’t do too much too fast - have fun. This will take 5+ years. Don’t do business with people you hate.
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Kevin Hinton 🇨🇦
Kevin Hinton 🇨🇦@KevinDHinton·
@mtessar @BillDA Ya SaaS will definitely change, but it’s still going to be around. Vibe coding is great, but one oopsy daisy and you’re db is effed, or your app gets hacked.
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Matt Tessar
Matt Tessar@mtessar·
We are likely in nearing the end of the honeymoon period for vibe coded replacements for SaaS. Some people haven’t yet experienced the crippling unrecoverable data issues from poorly thought through vibe coded solutions yet for example. I do think SaaS is be changing. I’m selecting SaaS solutions now that have good MCP tools and will likely leverage the backend functionality more than the UI with agents running more of the white collar labor workload in the future than humans.
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Bill D'Alessandro
Everyone thinks SaaS is dead. But I think we are about to find out how much is the “software” and how much is the “service”. DocuSeal has been around since 2023 (and there are countless other cheap/free e-sig options) yet DocuSign still has $3B in revenue (up 8% YoY). It shows there’s more to SaaS than just building the product. Enterprise sales, distribution, adoption, user training, hosting/uptime, maintenance, patching, etc. In fact, billion dollar businesses have been built selling software that was open source the entire time. So it clearly takes more to kill a SaaS business than vibecoding a replica of its product. It’s popular to say that only systems of record will survive and everything else will get commoditized to zero. But e-signature is about as commoditized as it gets, and has been for years. Yet DocuSign’s revenue keeps growing… I don’t have the answers but the fate of SaaS is a very interesting question. I’m not sure the answer is as obvious as “SaaS is screwed because of AI”
Nav Toor@heynavtoor

DocuSign Personal: $10 to $15 per month. DocuSign Standard: $25 to $45 per user per month. DocuSign Business Pro: $40 to $65 per user per month. A 10-person team on Business Pro pays $4,800 to $7,800 a year. To put signatures on PDFs. A team of 50 pays $24,000 to $39,000 a year. And there is a 100-envelopes-per-year cap on most plans. Send more contracts and you pay extra. Need SMS delivery? $0.40 per send. Need ID verification? $2.50 per attempt. Need premium support? $5,000 to $50,000 per year add-on. You are rationing digital signatures in 2026. DocuSign is a $10 billion company built entirely on this pricing model. Now meet DocuSeal. A free and open source alternative to DocuSign. Created in 2023 by a Ruby developer named Alex who was simply trying to sign one document and realised every solution online was overpriced or required a subscription. Three weeks later he had a working alternative. He pushed it to GitHub under the AGPL-3.0 license. Today it has 11,800+ stars and over 1,000 forks. Bootstrapped. No VCs. No paywalls. Here is what DocuSeal does: - Upload any PDF and turn it into a fillable, signable form - Drag and drop signature fields, dates, checkboxes, file uploads, and 13 field types - Send to multiple signers with custom signing order - Automated email reminders - Mobile signing on any device - PDF signature verification built in - Audit trail for every document - Bulk send and templates - Full API access - Self-host with one Docker command Here is what DocuSeal costs: Zero. Forever. Unlimited documents. Unlimited signers. Unlimited storage. DocuSign limits envelopes. DocuSeal doesn't. DocuSign charges per SMS. DocuSeal doesn't. DocuSign charges for ID checks. DocuSeal doesn't. DocuSign sees your contracts on their servers. DocuSeal doesn't. Here is the wildest part: The median DocuSign contract per Vendr is $17,250 per year. One Reddit thread has people saying "they want me to pay $4.80 per e-signature." Self-host DocuSeal on a $5 cloud server and a 50-person team can sign as many contracts as they want without paying a single dollar. Your contracts never leave your server. Your client lists. Your NDAs. Your employment agreements. None of it touches a third-party company. For individuals who only sign a few contracts a year, you save $180. For small teams of 10, you save up to $7,800 a year. For a 50-person company, you save up to $39,000 a year. Your documents. Your signatures. Your server. 100% Open Source. (Link in the comments)

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Kevin Hinton 🇨🇦
Kevin Hinton 🇨🇦@KevinDHinton·
🇨🇦 Today we're putting CanShip in front of people for the first time. It's the warehouse management system we've been running inside BTS for the last year. We built it because every US WMS we tried treated all our carriers as an afterthought, and we got tired of filing tickets that asked the vendor to learn our country. Beta starts now. Public this summer. DM me if you want more info.
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Kevin Hinton 🇨🇦
Kevin Hinton 🇨🇦@KevinDHinton·
Happy May the 4th! Still remember the first time I watched Empire Strikes Back with Carter. He was silent when Vader revealed he was Luke's father. Gears turning in real time.
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Kevin Hinton 🇨🇦
Kevin Hinton 🇨🇦@KevinDHinton·
🇨🇦 Canada Post's plan to move 136K more Canadian addresses off door-to-door delivery is in motion. The bigger number is 4 million homes total over five years. For DTC brands shipping to those addresses, the customer experience flips the day the box stops fitting through the slot. Worth checking your top-SKU dimensions against a typical community-box opening and your packaging's weather rating, since those boxes sit outdoors. Easier to reset customer expectations now than after the support tickets start showing up.
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Kevin Hinton 🇨🇦
Kevin Hinton 🇨🇦@KevinDHinton·
Every Friday I sit down with my notebook and write what worked, what didn't, what I'm changing next week. Same questions, same paper. First month it felt like homework. By month three I look forward to finding things I would have missed.
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Kevin Hinton 🇨🇦
Kevin Hinton 🇨🇦@KevinDHinton·
@BallinFil Sam sort of thing here. Built something that should have taken a year and a half in 1 and a half months. Crazy times ahead.
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Fil 🐶
Fil 🐶@BallinFil·
Real conversation with dev today: "Dude, this is insane. This project you and I just finished in one day used to take me two months to deliver to a client." Bittersweet for us both lol
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Kevin Hinton 🇨🇦
Kevin Hinton 🇨🇦@KevinDHinton·
🇨🇦 I have talked to a dozen Canadian founders this year who assumed they needed a US warehouse before they had product-market fit in Canada. If you are still under $2M in revenue, focus on owning your home market first. The logistics are simpler, the feedback is faster, and you build a stronger foundation before scaling south.
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Kevin Hinton 🇨🇦
Kevin Hinton 🇨🇦@KevinDHinton·
Most of the decisions that moved my businesses forward were not bold or dramatic. They were small, boring improvements repeated every week. A better packing checklist. A clearer shipping notification email. A shorter meeting. If you want compounding results, look for the small fix you can make permanent.
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Kevin Hinton 🇨🇦
Kevin Hinton 🇨🇦@KevinDHinton·
🇨🇦 April is wrapping up and I am more convinced than ever that the Canadian DTC market is undervalued. The founders here are building real brands with real margins, often without the venture capital that US founders lean on. If you are Canadian and building a product brand, you are in a better position than you think. Keep going.
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Kevin Hinton 🇨🇦
Kevin Hinton 🇨🇦@KevinDHinton·
End of month reflection: the thing that surprised me most about building Yakety Pack is how much the product development process looks like parenting. You plan, you prepare, and then the real people using it show you what actually matters. The best features in the deck came from watching families use it, not from our spreadsheets.
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Kevin Hinton 🇨🇦
Kevin Hinton 🇨🇦@KevinDHinton·
Lesson I keep relearning with Yakety Pack emails: subject lines that describe a specific card moment outperform discount offers every time. People want to imagine the experience, not the savings. If you are selling something families use together, lead with what the moment feels like. The price conversation comes after they see themselves in it.
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Kevin Hinton 🇨🇦
Kevin Hinton 🇨🇦@KevinDHinton·
Its almost always timing differential between when we shipped an order vs when we received the billing for that order. Carriers bill when they are done shipping the order, not when they first get it. So orders sent Thursday or Friday aren't likely going to be on that weeks shipping bill, but they will for sure be on that weeks pick and pack bill.
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ExactaBooks
ExactaBooks@ExactaBooks·
@KevinDHinton The 3PL timing problem is brutal to reconcile. Shipments billed, orders in Shopify, payouts — three numbers that should be one. What's usually behind the 100 vs 50 discrepancy in your experience — split shipments, or something else entirely?
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ExactaBooks
ExactaBooks@ExactaBooks·
Your P&L shows a $12,000 profit last month. Your bank account has $800 in it. Both numbers are correct. That's the problem. 🧵
ExactaBooks tweet media
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Kevin Hinton 🇨🇦
Kevin Hinton 🇨🇦@KevinDHinton·
If you want to cut shipping times without spending more, pull your last 90 days of tracking data and look at which carriers are consistently slow on which routes. We did this at BTS and found late deliveries on routes where we had a faster option at the same price. We just were not checking. The fix is often just better routing, not a better carrier.
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Kevin Hinton 🇨🇦
Kevin Hinton 🇨🇦@KevinDHinton·
🇨🇦 At BTS we build population-weighted shipping estimates province by province for our clients. Not national averages. Actual reliable data for what your shipping will really cost based on where your customers live. Most 3PLs give you one number for the whole country and hope you do not ask questions. Our clients walk in knowing exactly what to budget.
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