Blake Austin
474 posts

Blake Austin
@BlakeEaustin
Roofing Contractor | Imperial Exteriors Roofing
Indianapolis, IN Katılım Haziran 2017
733 Takip Edilen440 Takipçiler

This A-Z local SEO playbook covers everything you need to add $100,000/month to your local service business.
Ranking in the Map Pack, SERPs, AI overview, etc.
This is the EXACT strategy that:
> Made my clients $5.6M in 2025
> Ranks businesses in the toughest markets
> Works for any local service business
> Floods your site with local traffic
> Builds insane domain authority
> Has you annoyed the phone rings so often
Like + Comment "Local" and I'll DM you the link.
(Must be following)

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@abiondo @theseoguy_ We've gone through the verification process.
Our targeting is for all roofing-related work.
Our budget is $10,000 per week.
We allow text and calls.
Just seems strange...
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@StumpGuyTy There’s an owner in my local market that I know built his entire business around him also being in the field because he likes it. Has entire office and sales staff, does 7 fig a year and is also apart of the labor team because he enjoys it.
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Commenting on Reddit posts:
- Builds SEO quickly
- Acquires LLM mentions
- Gets new leads and clients
- Good for SMB, SaaS and Agencies
Using social listening tools that send email notifications about fresh posts in your niche is the real sauce.
Comment "REDDIT" if you want to know what tool I use for Reddit SEO.
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@jamesonhaslam Any cost you can associate directly to a specific job is what we include in cogs. Materials, labor, commissions, etc
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Home service pros - what does COGS include?
Sean Frank@Seanfrank
UNPOPULAR OPINION: Gross margin IS NOT product costs. Gross margin must include: - product costs - freight cost from factory to warehouse - payment processing rates - returns and exchanges - sales channel fees (wholesale AND Amazon) - fulfillment to customer This is the GAAP definition of gross margin. Cost to get the goods in the hands of the customer.
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@jamesonhaslam We use Coast cards and one step gps. They integrate well together
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@irentdumpsters Invest in a CRM that’s also actively investing in AI!
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The biggest issue I see with CRMs?
Business owners constantly complain that “the CRM sucks bla bla bla.”
But here’s the truth:
Most CRMs are insanely powerful…
They’re just built like a spaceship — and you’re trying to fly it without a pilot.
You don’t need a new CRM.
You need someone who actually knows how to build it the right way.
We switched to HubSpot for sales, paid an expert to set it up properly and it’s been a game-changer.
These platforms are complex as hell…
But once they’re running right?You’ll never want to leave.
It’s not a CRM issue.
It’s a skill issue.
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@rampulla_andrew Debating the same thing. I think a certain budget level deserves in-person quoting. The rest quoted remotely.
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@rampulla_andrew 10x better. No w2 employees to deal with. No training to deal with (sub crews SHOULD already know what they’re doing). No equipment to deal with. $20k worth of work done in one day easily. Most property owners aren’t getting on their roof to nit pick the work either.
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@BlakeEaustin How has roofing been compared to pressure washing
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If you want to make it in pressure washing, you have two options:
1) stay small and lean and accept that you’ve created a high paying job for yourself
2) go big, sacrifice profit for 3+ years, and eventually own an asset that pays you with little involvement
Getting caught in the middle SUCKS.
I chose option 1, make a great income, and get a good amount of freedom.
Option 2 requires a large team and a lot more responsibility.
No right answer - just be clear on which you want.
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@irentdumpsters Top 5 marketing channels in order for a roofer in a large market.
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The hardest businesses to run Google Ads for:
>House cleaning
>Landscaping
>HVAC
>Roofing
House cleaning and landscaping—there’s just not enough juice on the bone to be profitable.
Roofing and HVAC—PE is bidding up the campaigns and giving you $1,500+ conversions.
You need huge budgets to run paid media for these types of businesses successfully.
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We have 9 sales guys right now, have been up to 15 before and want to get back there (with stronger salesmen)
Yes, we brought it in house this year - we had a 3rd party company that we loved but they charged 15% of the increase.
D&R does if you know how to do it right and have the right sub, he does have to be licensed. Our D&R guys are fantastic and we throw them enough work to get our rates down
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This is roof #6 for the week, catching some steam now. Hoping to ramp up to 12-14/wk like last summer and push through late fall at that pace

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