Andy Walker - Local SEO

Stryker Digital isn’t just another marketing agency. We’re built by operators—for operators. My partner @irentdumpsters scaled his dumpster rental business to a successful exit using the same systems we now use for our clients. We work exclusively with home service business owners who want to dominate their market. Are we perfect? No. Do we make mistakes? Yes. Are we the right fit for everyone? No. Will we give you our 100% best effort? Every single time. You’ll get real communication. Total transparency. And a team that actually gives a damn. Here’s what it’s like to work with us:

Every marketing agency is selling you the same fantasy. "30 leads in 30 days." "First page of Google in 90 days or your money back." "We'll flood your calendar with appointments." It sounds great. And it's a complete LIE. Not because marketing doesn't work. It does. It's the most important lever in your business. The lie is in the timeline. The lie is that there's some shortcut that lets you skip the hard part. If running ads tomorrow made everyone millions, every single person would be doing it. The reason they're not isn't because they don't know the secret. It's because they're not willing to pay the price.

@mattressguy_ @pennstateWREST Got us there lol

@andywalkerhq @pennstateWREST lol yeah yeah I hear it from all my Penn state friends But football😎

One of the only things that can get me away from work. Watching @pennstateWREST continue to dominate.

The state of Pennsylvania is the best wrestling state hands down. The state of Pennsylvania has the most wrestlers wrestling at the NCAA National Tournament The state of Pennsylvania will and every year has most all Americans Penn State has won twelve of the last fifteen national titles Coming into this year's tournament with seven number one seeds, it's going to be hard to knock them off I do like Ohio State's coach Tom Ryan though

@andywalkerhq @pennstateWREST

The reason why we started working with Brad it was because we got absolutely shelled by our last accountants. Signing up with Brad literally made us money, more than it saved us money...... It's important to have an accountant who's transparent and not trying to build a big firm

April is 12 days away. If your home service company doesn't have these 4 things locked in by April 1, your summer is already behind: 1. Google Ads running with call tracking ON. Not "boosting" a Facebook post. Actual search ads targeting "[your trade] + [your city]" so when someone's AC dies on the first 90° day, YOUR phone rings. 2. At least 75 Google reviews. Under 75? You're invisible in the Map Pack during peak season when 11 other companies are all fighting for the same 3 spots. Every week you don't ask is a week your competitor stacks 5 more. 3. A follow-up system that works when you're on a job. You're on a roof. You're under a sink. You're in an attic. 3 calls come in. All 3 go to voicemail. All 3 call your competitor. You need auto-text, a booking link, or an AI agent answering while you work. 4. Neighborhood landing pages for every area you serve. You serve 15 cities but your website has 1 homepage? Google doesn't know you exist in 14 of those markets. One page per city. One page per service per city. That's how you own local search in Q2. Summer doesn't wait. The companies that are booked 6 weeks out in June set it up in March. You've got 12 days. DM me your trade and your city. I'll tell you exactly what's missing before peak season hits.

Talked to a fencing company owner yesterday. $12-15 million a year in sales. $30,000/month marketing budget. Billboards. Radio. Mailers. Full-time marketer on staff. And leads had been declining for 18 months straight. The problem wasn't the spend. It was that 82% of his backlinks were garbage, he had no service area pages, and he was relying on one Google Business Profile to cover 5 locations across New Jersey. More budget doesn't fix a broken foundation

This is what market dominance looks like. A Las Vegas landscaping company ranked 2.64 on Google Maps. 75% of keywords in the top 3. 25% on page one. Nothing hidden. When it hits 110 degrees and someone's irrigation breaks, they're not checking Facebook for help. They're desperately searching "irrigation repair near me" because they need it fixed now. This company appears. Their competition doesn't. That's the entire playbook. They don't chase leads. They don't wait on word-of-mouth. They don't wonder where the next job is coming from. Just one optimized profile capturing people at the exact moment they're ready to hire. While competitors are networking and passing out cards, this business is answering calls from customers who already picked them before saying hello.

If I wanted to build another dumpster company, I would be able to do it within 50 cities and not own a single piece of equipment..... I wouldn't buy a truck. I wouldn't buy a single dumpster. I wouldn't lease a yard. I wouldn't hire a CDL driver. I'd build a dumpster rental BROKERAGE. The roll-off dumpster industry does $5 BILLION a year in the US. 99% of operators are stuck in ONE city because they're chained to their trucks and cans. I'd own ZERO equipment and operate in 50 markets before they figure out how to open a second location. Here's the full playbook why brokering beats owning, the exact match domain play, startup costs, and the math to scale coast to coast. 🧵👇

🚨 How to Rank Your Local Business in ChatGPT in 2026 🚨 Copy our 10 STEP AI Search Ranking Cheat Code:

Reviews are definitely an important part, but only a piece of the puzzle. For AI rankings these are important: - Brand authority meaning people searching your business name - Reviews across multiple sites (Google, meta, yelp) - Hyper local website content with specific FAQ’s (down to neighborhood level) - Directory listings (yelp, BBB, etc) - Structured data on website And many more, but those are the big things. What we hear from clients so far if that AI leads are high quality.

@andywalkerhq This mostly review based?

📣 BREAKING: AI is now picking winners and losers for local businesses. And our client NexAir just ended up on the right side of that. Someone typed "AC repair Bancroft WV" into Claude AI and only ONE business showed up. Theirs. No ads. No paid placement. Claude just decided they were the most trusted option in the area. That's it. Game over for every competitor in that market. Google was about who had the best website. AI search is about who has the most trust. And right now most local businesses have no idea this shift is even happening. The ones who figure it out first will own their market for years. The ones who don't will wonder why their phone stopped ringing. Want your business to be the one AI recommends? Send me a DM @andywalkerhq

Here's something nobody tells you about building a sellable business. You don't actually have to sell it to benefit from building it that way. When you have predictable leads, a team that doesn't need you for every decision, and systems that run without you in the middle of everything, two things happen. Your business becomes worth real money to a buyer someday. And your life gets better right now. Build like you're going to sell it. Even if you never do. Because that's just what a well-run business looks like.

🚨 Google Business Verification Explained 🚨 Having trouble getting your listing verified? Don't worry, you aren't alone. Here is exactly what you need to get verified 👇🏻 [THREAD]

When the dumpster rental guy talks about how to build a dumpster rental business, listen

@theron_olsen @irentdumpsters LFG

We may or may not have submitted a bid yesterday that could be worth up to 80k over the season. Very unlikely we'll win the bid but these are the kinds of leads we are getting because of the lads at Stryker!

@theron_olsen @irentdumpsters LFG

@streetbtc @irentdumpsters Depending on the density of your city, you might want to spread them out from 10 to 25 miles

@andywalkerhq @irentdumpsters I have two in same city need to spread them out

Imagine being afraid of getting multiple Google business profiles???? This client of ours is literally ranking top two on AI search for moving companies........ YES your Google business profile correlates directly with AI search...😛😜

In under two hours we are ranking 3rd with zero reviews. @irentdumpsters to the freaking moon!!!!