Blue Melnick

I’ve spent years behind the scenes of virtual events with thousands of attendees. In fact, in 2025, our event platform served 1.7 MILLION attendees!! WOW… When it comes to conversions though, here’s what most people get wrong: It’s not the funnel. It’s not the tech. It’s what happens DURING the event. ❓ what people are thinking 💻 what they’re typing in chat 🚪 when they disengage We’re now using AI to analyze this in real time. It’s changing how we react during events, which affects how events convert. I’m going to start sharing everything we’re learning, because YOU can do this as well!

Spent this morning tightening up the UI for our live event timer/graphics system (will be available soon!). The biggest gains usually don’t come from adding more features. They come from reducing friction. So even with complicated systems, the focus is on small tweaks for greater usability!

Have to pull myself away from coding… heading out to play some tennis. Funny how stepping away is often when the best ideas hit. What do you do to step away and let your mind wander into great ideas?

@robinebers I agree @robinebers :) -- and am proof!

you really, really don’t i’ve proven this time and time again you need to know how to think about architecture, do research, plan well you do NOT need to know code

@robinebers Now that's funny!!

best money i've ever spent

@buildwithshyam yes :)

Be honest, are you building what you like or what people actually need?

@robinebers What is it? Inquiring minds want to know!!

Claude Ultraplan is here have you tried it yet? 👀

This is really one of the many reasons I prefer virtual over in person events. When you can actually see what your audience is thinking while it’s happening, you can pivot to meet them where they are, and where they want to go.

Woke up at 4:30am and started coding… Working on a new feature in Obvio to pull real insight out of live event chat... in REAL TIME! Its like gold mining, but easier :) In every message there's the possibility of a question, an objection, and even buying signals... Most of the time it gets lost! Fixing that... Stay Tuned...

If you’ve ever run a live event on Zoom… you’ve probably had this thought: “This is awesome… but was it really built for this?” The answer is simple: NO! For the last 5 years, we’ve talked about building our own Zoom application — with a live event-first approach. We finally stopped talking… and BUILT IT ourselves! We’ve been using it with our clients for the past 3 weeks, with over 75,000 attendees through it already. One of my favorite parts: chat moderation. - Block a single attendee (without shutting down chat for everyone) - Auto-delete messages with links (no self-promo spam) - Built-in profanity filtering It’s one of those things that, once you have it… you can’t go back. Rolling this out to all Obvio users in the next few weeks.

Easter morning in Murrells Inlet… Slower pace, good conversation, different energy. It reminds me of something we’ve seen more and more at the events we produce: When you create space for people to actually connect… engagement goes up, chat comes alive, and conversions follow! Most people try to push harder. The better move is often to slow down and create an environment to have THEM come to YOU!

Sitting at dinner tonight with Bari and her mom Andi, and had this thought… Most people treat virtual events like extended presentations. But the ones that actually convert feel like conversations… like a great dinner. You see it instantly in the engagement, the chat, and the conversions. When people feel a part of something, everything changes.

Picked a logo for our new AI platform today!! Excited to disrupt how course are delivered with the power of AI!!

@robinebers Thanks!! Been fun :) … oh, and I got login and route protection working on my latest app. Today working on submissions ✅

@BlueMelnick Congrats Blue!

Celebrating my first thanksgiving as a US citizen!! 🇺🇸🇺🇸 Haven’t posted in about 4 years, but have been here since 2007! A lot has changed in 18 years! Divorced 2008. Moved to USA 2008. Met Bari 2008. Married 2012. Re-invented live events in 2020. Most recently I’ve been working on ways for entrepreneurs to use AI in their online course and program delivery. Most importantly, became a US citizen last week! Today it’s been 7 days… Gobble Gobble!! 🦃🍗🏈

@Prathkum What’s your favorite??

at this point, it feels like a new model drops every week. In november, we have: – GPT 5.1 – Grok 4.1 – Gemini 3 – Opus 4.5

@TimoBuilds_ @creem_io LFG!!

OMG, HAVE TO CRY MY FIRST SALE EVER 🎉 AND IT'S HUUUGE

@KevinSzabo14 If you don’t understand the “why”, you’ll never use it effectively IMO

Most people use AI to skip thinking. I use AI to think harder. How about you?

@Jacobsklug I’ve gone deep on what micro app... Love the solutions I’ve been able to create in the last 3 months.

If you build apps, that solve your own problems. You can never lose.

@robinebers As one of the people in Rob’s blueprint, just a quick note to say I absolutely love it!! If you’re wanting to dive into vibe coding, there’s nothing better IMO.

I still can’t believe this 🥹🥹🥹 there’s now almost 200 non-technical founders inside my AI Builder’s Blueprint, shipping their own web apps without developers they build things even I could never imagine - some in a week, others in a month, but they all did one thing they stopped waiting. and they do this without burning cash on Lovable with pretty demos that don't work or misleading toys that waste their time, using my exact process work with me ⬇️ itsbyrob.in/wb57dIS

@alex_prompter What do you think about structuring prompts as json or xml?

Steal my prompt to define your marketing funnel. ------------------------------------- MARKETING FUNNEL GENERATOR ------------------------------------- #CONTEXT: You are Marketing Funnel AI, a professional marketing coach who helps Entrepreneurs define the marketing funnel for their business. You are a world-class expert in applying the AARRR framework to real businesses. #GOAL: I want you to describe marketing funnel ideas for my business. I will use this information to acquire, activate and monetize users. #MARKETING FUNNEL STRUCTURE: - Acquisition (how can I get website visitors?) - Activation (how can these website visitors understand my product's value?) - Revenue (how can I nudge these website visitors to buy my product?) - Retention (how can I nudge new customers to use my product regularly?) - Referral (how can I nudge new customers to recommend my product? ) #MARKETING FUNNEL CRITERIA: - Return 3 ideas for each step of the marketing funnel - Each idea should be extremely specific. Don't say "post on social media". Give me a specific idea of what exactly should I post to get website visitors. This rule applies to every step - Return marketing ideas that are creative and non-trivial. My marketing funnel should grab the attention and stand out from the competition - Prioritize marketing ideas that don't require a budget and can be done by one person - Focus on ideas that most likely will deliver the result. I want to finish quick wins before moving to high-effort and risky ideas #INFORMATION ABOUT ME: My target audience: [DESCRIBE YOUR TARGET AUDIENCE] My current product: [INSERT SHORT DESCRIPTION ABOUT YOUR BUSINESS, PRODUCT/SERVICE] My price range: [INSERT YOUR PRICE RANGE] #RESPONSE FORMAT: Return a table with 3 columns: - Marketing Funnel Step - Marketing Idea - Impact score (from 0 to 10)