Bombe

At Bombe, our mission is to help organisations better connect with their customers by creating the best audience insight and targeting model in the world by postcode level. Find out more at bombe.io

Exclusive: Labour is set for historic losses in Tyne & Wear at this May’s local elections, according to new public opinion modelling which has already shown devastating prospects for Labour in London and Birmingham. Link below

Labour could lose 1,700 councillors in May local elections bloodbath after failing to delay votes - with AI-driven model showing Reform set to surge trib.al/t0wqYfc

Day two of BirminghamLive Premium and some absolutely belting stories. We start off with an exclusive poll outlining the single biggest shift in Birmingham's political history, with independents and Reform smashing Labour's majority. lnkd.in/egF9r6ZU

Pleased our pioneering new technology is featured in @standardnews

It was great to see our pioneering model featured by @PippaCrerar in the Guardian. We’ve invented a new technique called Results Based Prediction by GBRM. It’s 85 percent accurate against the last 20 local government by-elections and correctly predicted the Gorton and Denton by-election. We are reserving access for our clients but you can purchase access as an individual via our partners @GFTU1 theguardian.com/politics/2026/…

Hi Tony, we are reserving the data for our paying clients. There aren’t tables, as this (as clearly stated in the article) is a machine learning data model that makes ward level predictions. The same model used by some of Britain’s leading businesses and organizations (clearly available on our website). You are welcome to purchase access and we can arrange a license for you.

Never trust ‘earthquake’ stories about polling that neglect to publish the data and tables. Of course there is something in this, but where’s the data? Where’s the tables? Without them this is as mendacious as ‘LibDem canvass returns’ in a by-election.. theguardian.com/politics/2026/…

Very pleased that our pioneering model has been featured in the Guardian today.

Didn't spot your favourite? You're not alone. The author of these posts was perplexed by the lack of support for Roy Keane... Full results can be found our polling partners @DeltapollUK website at deltapoll.co.uk/polls/motd-241…

So, the winner is? It's the bookies' favourite @markchapman in first with 19%.

Since the announcement that @GaryLineker will be stepping down as @BBCMOTD host at the end of season, speculation has been rife as to his successor. But who do the Great British public want? We decided to find out...

What could the introduction of the Elizabeth line mean for your business? Come to our upcoming webinar to find out. Grab a spot here us06web.zoom.us/webinar/regist…. #ElizabethLine #TransportForLondon #ConsumerBehaviour #MarketInsights

Exciting webinar coming up in 7 days on how changing TfL links are affecting consumer behaviour. Grab a spot to hear @JoeTwyman and our CEO Mike Joslin share their insights through this link us06web.zoom.us/webinar/regist… #Webinar #ConsumerBehaviour #TFLData #MarketingTrends #BusinessStrategy #JoeTwyman #Deltapoll

Our CEO in @theipaper talking about @taylorswift13 inews.co.uk/news/world/tay…

Our CEO is in @POLITICOEurope today talking about our models and the key channels for different types of voters. politico.eu/newsletter/pol…

**Hypothetical experiment shows NHS, taxation and prices have more impact on potential election outcomes than small boats** Bombe’s moneyball models (described below), have consistently shown that the issues that @Conservatives to @UKLabour switchers care about most are taxation, the NHS and the economy. Using data from @DeltapollUK we decided to test this in a hypothetical experiment with these issues and a 4th issue, small boats, which doesn’t come out in our models as a key issue. In Deltapoll polling conducted from 6th to 8th of June with of 2,010, Labour polled 46%, Conservatives 21%, @reformparty_uk 12%, @LibDems 9%, @TheGreenParty 5%, @theSNP 4% and @Plaid_Cymru 1%. The same people were asked to consider, were @RishiSunak to reduce small boat crossings to 0, how would you vote? The results were: Labour 40%, Conservatives 38%, Reform 7%, Lib Dems 6%, Green 3%, SNP 3% and Plaid 1% The same people were then asked: if Rishi Sunak managed to reduce NHS waiting lists to very low levels and everyone received a fast service from the NHS, how would you vote? The results were Conservatives 43%, Labour 38%, Reform 6%, Lib Dems 6%, SNP 3%, Greens 2%, Plaid 1%. The next hypothetical scenario was: if Rishi Sunak managed to revive the economy to where incomes were rising at a record rate compared to prices, how would you vote? The results were Conservatives 40%, Labour 38%, Reform 7%, Lib Dems 7%, SNP 3%, Green 3% and Plaid 1% Finally we asked: hypothetically how would you vote if Rishi Sunak cut your taxes by £3,000 per year? The results were Conservatives 41%, Labour 39%, Reform 6%, Lib Dems 6%, Green 3%, SNP 3% and Plaid 1% This should not be thought of as any kind of measure of voting intention, but instead considered a hypothetical fun experiment. However what it shows is that when directly compared to each other small boats had the least impact on a hypothetical election result compared to the NHS, the economy and taxation. This is line with Bombe’s moneyball approach that shows that NHS, the economy and taxation are the key issues for Conservative to Labour switchers. Tables here: deltapoll.co.uk/wp-content/upl… About Bombe Bombe is a new AI data targeting platform that uses an approach called ‘moneyball marketing’ taking proprietary polling information from Deltapoll and publicly available data to create targeting models explaining what people think, why they think it and what areas they live in, primarily focused on commercial outcomes to help organisations better connect with their customers. Whilst a non-political company that doesn’t work for political parties or on campaigns seeking to impact the outcome of the election, Bombe has a number of models on politics and political advertising available to our clients. We will be releasing several public models during the election period.