John Bonini

Last week I announced that after 6 years at Databox, I’m leaving to go full-time on consulting and creating under the Good Content brand. Helping build brands, audiences, and businesses through content marketing has been the thing I’ve enjoyed most over the 12+ years I’ve been in this industry. Going FT on this will allow me to spend more time on the things I’m best at and enjoy working on the most. At Databox, I was able to work with Peter Caputa to build out the marketing function from scratch. They were just 300k ARR when I joined and focused on getting to profitability and growing profitably. We couldn’t rely on big spending to grow. Content *had* to work. For someone like me, it was a dream scenario. I’m grateful for that experience, opportunity, and ultimately what we were able to accomplish over that time. Now, I’m helping other companies do the same. I've had a lot of great conversations with brands over the last week that have me excited. Content is even more splintered and siloed right now. Brands are investing in different mediums and have separate editorials for their blog, podcast, video, social, etc., and very little connective tissue between them to help communicate their message and build an audience. They know that. In some of my early conversations, I’m hearing similar concerns––companies are seeing diminished returns from SEO, have concerns about the impact of AI, are over-reliant on one channel, and feel they lack a strong POV and brand in the market. This is my wheelhouse and where I’m best positioned to help. I’ve built out a framework to help other companies build Content Brands. Content Brands are brands that create content so good that they inspire brand loyalty from those ready to buy now as well as those who may never buy from them. In a world of transactional content (click this link, visit this page, download this ebook), Content Brands are the ones that get ahead. I’ll be sharing plenty more on this in the days and weeks to come.

@pamsson I thought the same thing lol. What are we doing?

It wouldn’t have been scary 24 hours ago either.

@SharpStats17 Batting title and 50+ homers in the same season. Jimmie Foxx in 1938 Mickey Mantle in 1956 Aaron Judge in 2025?

@SharpStats17 you might know?

@Jomboy_ @TalkinYanks how many players have won the batting title while hitting 50 or more homers? The only case I could find was Mickey Mantle in 1956. Why is no one talking about this when it comes to Judge’s case for MVP?!

@AmandaMGoetz I hear you. But if they *don't* do evaluations, you'll get a few hyper-competitive parents that stack their teams and it ruins it for the majority of other kids. Unbalanced teams are even more of a fun and confidence killer from my experience.

My son had to go to a basketball evaluation to get on a team….as an 8 year old! A line of coaches sat and watched little 2nd and 3rd graders scrimmage while being drafted onto teams. It was terrifying for him. He has never played bball in an organized team before but he loves the sport so much. And now he hates it. He was judging himself instead of learning to love the game and focus on getting a little better every day. We are sucking the joy out of childhood and teaching them to quit things if they aren’t the best. That’s not life. Showing up and learning to keep doing the work is the path to success.

@mattjbonini @gothamsports @YESNetwork I reported this same issue a month ago and then again this week — still no solution or follow up from their “escalations team” whatsoever. Unreal.

Hey @gothamsports & @YESNetwork, any plans to finally fix your Apple TV app’s volume issue? This has been happening for over a year for numerous fans trying to watch the Yankees. It’s been reported many times. Any updates that shows you’re trying?

@Keith_McPherson To be fair, Cohen probably included this in the contract, too 😂

Bro they made movie about this? good grief the glazing

@Bckroad_1 @Christian_NYYST Then I'm sure you can also see the irony in how obsessing over *when* flowers are handed out is little brother behavior. Truly.

@Bonini84 @Christian_NYYST It’s just an observation that Yankee “homers” can’t see…but we do.

Mets Fans: “ThE yAnKeEs OnLy GaVe OuT fLoWeRs BeCaUsE tHeY wErE mEaN tO sOtO” The #Yankees:

@Bckroad_1 @Christian_NYYST lol sure

@Bckroad_1 @Christian_NYYST That's not the full broadcast. The YES crew talks for about 10 minutes leading into this abrupt cut you shared. Cashman is already in his seat in this clip. It's missing the whole beginning where everyone walks in.

@Bonini84 @Christian_NYYST Video evidence > Photo Evidence

@Bckroad_1 @Christian_NYYST The photo evidence provided going back 16 years says otherwise. This is a non story.

@Bonini84 @Christian_NYYST Ok..I can honestly say I have not seen all press conferences but I can say that this press conference they made it obvious with the flowers in front of cameras and the only conclusion of this behavior is the Soto incident…That’s all.

@Bckroad_1 @Christian_NYYST So they never made a show of it because you never noticed? As someone that’s been watching intro pressers for the Yankees for 25 years, they’ve always done it this exact same way. The flowers. The “welcome to the family” line. In front of the cameras. Every time.

@Bonini84 @Christian_NYYST Ok but they made it a point to show to media and us this when before I never noticed…basically they made a show of it. It does make a difference.

@pamsson This, basically…

Bro, you look like a loser on the internet.

Still "just the Mets." Go Yankees.

@MaxMannis That Sanchez and Torres didn’t develop into perennial all stars and bonafide superstars to help Judge carry the torch.

What about the current state of the Yankees do you think would be most surprising to a Yankees fan from five years ago?

@AmandaMGoetz “Lie next time.” Really? My wife and I have always refused to lie about our kids being sick. Not something to lie/joke about.

My daughter missed school on Friday so we could make memories together. Because I didn't lie to the school and say she was sick, she has to take a 0 on a test that brought her grade down. I was told "next time just say she is sick" I don't understand what's happening. When did we decide that values and family time are not acceptable.

@amandanat #5 is key. Do it for yourself. I find I lose interest when it feels like I’m doing it for social.

Interested in 75Hard but I don't have time for it. I work 2 jobs and I'm a full-time mom of 2. So I'm doing 75Medium. 1) 2 daily workouts: 1 morning walk + 1 afternoon strength training session. 2) Diet: More protein, vegetables and/or fruit with every meal. 3) Water: ~40 oz daily. None of this gallon nonsense. 4) Read 10 pages of a non-fiction book each day. 5) No daily progress photo, don't have time.

@JoezMcfLy Turning the game off mid call is so real.

im not gonna get mad tonight... btw its 4-3 after mike trout homers for the royals

Everyone will rightfully focus on his work with Vader, but man, as a kid growing up in the 90s, we all wished we had a Mr. Mertle next door to go and talk baseball with.