Brad Halverson

I think about this Steve Jobs quote a lot… When creating anything, take pride in carrying the quality all the way through. Ask yourself: Would I be proud for my work to be seen from every single angle and perspective? If not, there's more work to be done.

Story tells that the debate was settled after an English instructor, Miss Frazier, read aloud an excerpt from Lord Byron’s poem “The Destruction of Sennacherib”: "The Assyrian came down like the wolf on the fold, And his cohorts were gleaming in purple and gold;”

Do not feed your kids strawberries. Ever wonder why its hard to get them from the garden to your plate without them rotting in 24 hours but they have no problem shipping them from California to your house while they look perfect? They are 90% chemical 10% strawberry.

Marc Andreessen just revealed the Elon Musk philosophy that completely broke his brain: "The best product in the world shouldn't even need a logo." We all know Elon is relentless about quality. As Marc puts it: "Do you want the best car in the world or not, right? Like that's Elon's mentality... And it's working very well." But at a recent event, Elon took this mindset to a completely different level. He dropped a perspective so jarring that Marc initially thought it was a joke. Elon’s thesis? "You shouldn't even have to have your name on the product. It's just obvious. Everybody knows." The logic is brutal but simple. If you build the undeniable, undisputed best thing in the world, everybody uses it. And because everybody uses it, you don't need to slap your branding all over it to prove it's yours. Think about that. We spend endless hours agonizing over marketing, tweaking brand colors, and putting our logos on every square inch of what we build. But the ultimate flex isn't a flashy logo. The ultimate flex is building something so undeniably brilliant that its mere existence is the brand.