BrandonCWhite

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BrandonCWhite

BrandonCWhite

@BrandonCWhite

Founder with 2x exits and lots of strikeouts. Former @AOL, VC @UpdataPartners. Host: EDGE Podcast. Founder of Trevally & Co-Founder of BFF Dog Treats

Half Moon Bay, CA Katılım Ocak 2011
3.3K Takip Edilen2.4K Takipçiler
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BrandonCWhite
BrandonCWhite@BrandonCWhite·
Get Your EDGE Bottom Line Up Front (BLUF) I write a weekly email newsletter called EDGE that over 22,000 people rely on for an edge to achieve their best selves in business and life. Content I write what I know...lessons from a business idea on the back of a napkin to…2 exits, 20+ strike outs, working at two venture capital firms, marketing management at a Fortune 500 company, writing a #1 Amazon Best Seller, podcasting, 25 years of marriage, philanthropy, public service, fitness and peak performance. Who it's for People that want to achieve their full potential. Claim your edge with others who have been getting a step ahead. It's free. 👉 edge.ck.page BTW, I HATE spam and I'll never sell your email to anyone. An Investment in Your Future Dear Reader, On a beautiful late spring afternoon, twenty-five years ago, two young men graduated from the same college. They were very much alike, these two young men. Both had been good students, both were personable and both—as young college graduates are - were filled with ambitious dreams for the future. Recently, these men returned to their college for their 25th reunion. They were still very much alike. Both were happily married. Both had children. And both, it turned out, had gone to work for the same 25,000 person tech company after graduation, and were still there. But there was a difference. One of the men was manager of a small team in that company. The other was its President. What Made The Difference Have you ever wondered, as I have, what makes this kind of difference in people's lives? It isn't a native intelligence or talent or dedication. It isn't that one person wants success and the other doesn't. The difference lies in what each person knows and how he or she makes use of that knowledge. And that is why I am writing to you and to people like you about the EDGE email newsletter. For that is the whole purpose of The EDGE: to give its readers knowledge—knowledge that they can use to get an edge in business and in life. An Email Newsletter Unlike Any Other You see, The EDGE is unique. I'm not that old, but old enough to have had some spectacular successes and spectacular failures in business and in life. The EDGE includes this range of topics of interest and is of significance to anyone that wants to achieve their best self. Not just business or investing, but anything and everything in the whole, fast-moving world we live in... The EDGE gives you insights you need—when you need it. Knowledge Is Power Right now, I am looking at a past issue at the first piece about a life altering event I had,  A Partner from Sequoia Capital Showed up At My Door, and remembering the lesson readers learned from it to give them an edge. Further down, I see article on why you don't want to keep up with the Jones and how you can be richer than they are.  Then there's pieces on a $400,000 productivity tip, marketing tactics, saving tips, real estate investing and more. If you have never read The EDGE, you cannot imagine how useful it can be to you. Simply fill in your email below and you're in. It's free. 👉 edge.ck.page The EDGE's guarantee: Should The EDGE not measure up to your expectations, you may cancel this arrangement at any point by unsubscribing with the link that is at the bottom of every weekly email. If you feel as many do that this is a fair and reasonable proposition, then you will want to find out without delay what the EDGE can do for you what it is doing for over 22,000 other readers. So please fill out the form to claim your subscription and I'll will start serving you immediately. About those two college classmates I mentioned at the beginning of this letter: they graduated from college together and together got started in the business world. So what made their lives in business different? Knowledge. Useful knowledge. And its application. An Investment In Success I cannot promise you that success will be instantly yours if you start reading The EDGE. But I can guarantee that you will find The EDGE always interesting, always reliable, and always useful. Warmly, Brandon White, Writer P.S. This is letter is an adaptation of a sales letter that sold over $1 billion of the Wall Street Journal. The letter was written by freelancer Martin Conroy, first sent out in 1974 and mailed continuously for over 25 years. See, you're already learning. Subscribe to the EDGE today. 👉 edge.ck.page
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Whole Mars Catalog
Whole Mars Catalog@wholemars·
Here’s what an Uber driver gets in Texas — 52% of the customer fare and this is before income tax
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BrandonCWhite
BrandonCWhite@BrandonCWhite·
@SawyerMerritt @grok when will Hardware 3 FSD owners be upgraded to hardware 4 so we can experience these new releases?
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BrandonCWhite
BrandonCWhite@BrandonCWhite·
@Tesla PLEASE get those of us on Hardware 3 on to Hardware 4 so we can experience this amazing technology.
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Tesla
Tesla@Tesla·
FSD Supervised makes an 8h drive feel like a 30 minute errand
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BrandonCWhite
BrandonCWhite@BrandonCWhite·
@NWischoff Is there an email list or something to get alerted when you do them?
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Nichole Wischoff
Nichole Wischoff@NWischoff·
Hosted everyone in SF that drinks wine last night. 20 people attended. Was honestly a blast. Will be doing these regularly with different wine makers. Come join our crew!
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BrandonCWhite
BrandonCWhite@BrandonCWhite·
@money_cruncher @grok what are the chances of this actually passing? Isn't it just an election signaling piece so these people in congress can say they did it?
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The Money Cruncher, CPA
The Money Cruncher, CPA@money_cruncher·
🚨BREAKING: a 5% wealth tax and a new stimulus check is proposed in Senate. I reviewed all 154 pages of the new bill, so you don't have to. Here are all the details:
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BrandonCWhite
BrandonCWhite@BrandonCWhite·
@elonmusk Love to get my hardware 3 upgraded so I can experience these updates 😉
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Zephyr
Zephyr@Zephyr_hg·
Data entry disappeared from my life. Built a scraper that hits any website, uses Claude AI to extract exactly what I need, then dumps it straight into Google Sheets. Pulled 200+ competitor prices last week in 3 minutes. Used to pay someone $15/hour to do this manually. Now it runs on autopilot while I work on things that actually make money. Comment "SCRAPE" and I'll DM it to you (must be following)
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Frederick Potticary
Frederick Potticary@freddiexpott·
LINKEDIN IS HIDING A $2M/YEAR REVENUE SOURCE and 99% of B2B companies don't know it exists found this by accident running outbound for Fortune 500 clients THE HIDDEN GOLDMINE: most people DM decision makers directly reply rate: 8-12% but there's a different approach: DM people who JUST COMMENTED on your competitor's content reply rate: 43% here's why: they literally just showed active interest in the EXACT solution you're selling 30 seconds ago it's like walking into a car dealership and ignoring everyone except the guy literally sitting in the BMW asking about financing ran this for 90 days across 12 B2B companies: METHOD 1: cold DMs to decision makers - 4,000 DMs sent - 340 replies (8.5% rate) - 47 calls booked - 4 deals closed - $67k revenue METHOD 2: competitor content engagement targeting - 840 DMs sent (to people who just commented) - 361 replies (43% rate) - 92 calls booked - 31 deals closed - $487k revenue same time investment 7x better results the complete system: - how to find competitor viral content - scraping tools that pull engaged audiences - message templates for warm leads - follow-up sequences that convert comment "Goldmine" for the full framework must be following to receive
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BrandonCWhite
BrandonCWhite@BrandonCWhite·
@elonmusk @elonmusk please upgrade those of us on hardware 3 who bought FSD upfront. We want the full power. Rode in my friends FSD hardware 4 and it's SOOOO much better than hardware 3. I want to be able to drive over Rt. 92 to San Mateo on FSD, hd3 can't do it, hd4 pretty sure can 😃
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BrandonCWhite
BrandonCWhite@BrandonCWhite·
@Scobleizer good conversation. I know you're connected with Tesla everyone all the way to to Elon. I'm hearing a lot of friends say that the updates to FSD are great as well as reviews from you and others here on X. Will you ask @elonmusk when those of us who have Hardware 3 and bought FSD outright, up front, are going to get upgraded to Hardware 4? I was driving on Rt92 east today over to San Mateo (which I know you know well) and my Hardware 3 FSD is still cutting corners way too close for me to use it on that road and similar types of roads around the Pennsula. My friends X hardware 4 is getting is near perfect with no issues and he has Mad Max mode which my Hardware 3 doesn't have. Would love to use FSD more. Thanks for asking!
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BrandonCWhite
BrandonCWhite@BrandonCWhite·
@MartinGTobias Built it and using it to solve this and few other problems. DM if interested.
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Martin Tobias (Pre-Seed VC)
Martin Tobias (Pre-Seed VC)@MartinGTobias·
i go to a bunch of mixers, like this week in Sundance. Every time there is a struggle to follow up after. no standard way to share information, sometimes tap, somtimes a qr code, or photo or linked in connection. I would think someone has built an app to makt this better? anyone building this? or used something good?
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BrandonCWhite
BrandonCWhite@BrandonCWhite·
Marketing News This Week: 1. How Google's AI mode traps users and what that means for YOUR Organic SEO strategy this year 2. What Consumers Want in Email (few easy changes you can make to get a big lift in conversions) 3. What Gemini Powering Siri means for your discoverability on mobile in 2026. 4. And Apple's new creative suite pricing and what that means for you. Follow and bookmark this Marketing News episode of the MARKETING Podcast to listen to when you walk your dog, or on your next walk, run, bike ride, workout or commute and get the download on all these stories this week.
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Zephyr
Zephyr@Zephyr_hg·
I wasted $6,000 on ads before I found this. Turns out the best ads all follow the same 100 hook patterns. Just adapted for different products. I take any hook that already works, plug it into Arcads with my product image, and get a video with AI actors in seconds. Used to burn through $500 every month testing hooks by guessing. Now I just copy what's proven and launch the same day. Comment "HOOKS" and I'll send you the library (must be following)
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Alex Fedotoff
Alex Fedotoff@FedotOff90·
Gemini 3 just dropped yesterday… and if you run ecom, you better lock the f*ck in. I’ve spent the last 5 months testing every major AI model for ecom Claude Sonnet 4.5 GPT-5 DeepSeek R1 Higgsfield All killers. All useful. But Gemini 3? It’s a complete shift in how ecom brands will operate. Here’s what I saw in the first 48 hours: → It identifies winning ad angles in seconds (shit that used to take agencies weeks) → It breaks down competitor funnels with scary accuracy → It rewrites hooks in your brand voice without losing tension → It builds offer variations that actually convert, not generic template trash → It generates new creative concepts faster than you can test them This isn’t “AI that helps.” This is “AI that replaces 3 people on your team without blinking.” I ran it through 150+ creative tests, 12 funnels, and 40+ product angles. The results were insane: 5 new creative concepts that hit above 1.7 ROAS on cold CPC dropped 22% on two of my testing campaigns It found competitor patterns inside Gethookd that I didn’t even see It generated STATIC ads that looked handcrafted — not AI-goo It gave me 20 hooks from one single winning angle (no more blank page syndrome) And here’s the part nobody is ready for: Your competitors who adopt Gemini 3 early will scale faster than you can react. Not because they're smarter… But because their creative volume just multiplied overnight. Ecom is a speed game. If you’re still: launching 3 creatives a week guessing angles manually analyzing competitors spending days writing scripts relying on outdated product research methods …you’re gonna get buried by brands using Gemini to pump out: 50 creatives a week 6–8 new angles every Monday daily funnel audits real-time offer iteration instant competitor teardown This is the “GEM” moment for ecom — the same way Meta’s GEM update punished slow advertisers, Gemini 3 is about to punish slow operators. If you want to stay relevant in 2025 ecom: Start using AI as your creative engine Build systems around it Scale faster than your competitors can blink And if you want the exact Gemini prompts I’m using to generate high-performing angles, hooks, scripts, and PDP upgrades: Connect with me Comment “GEMINI" and I'll send it over.
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