@charlie_m321@CopywriterBob I completely agree with this. College students are drawn in towards incentives, if there is a current trend everybody wants to be a part of it. #UNCWMKTG#ICMKTG
@CopywriterBob Anything with incentives will catch the eyes of college students. Offer an incentive that fits the latest trend upon signing up for their first appointment. Examples include t-shirts, coozies, local restaurant gift cards, or even a point-based award system. #ICMKTG#UNCWMKTG
@CopywriterBob The best way for universities to promote these kind of services would be events where people come together and talk about their experiences and how it helped them. When people hear from others and can connect it makes them feel better to get the help they need. #UNCWMKTG#ICMKTG
@Mkp0e@Capitaldemarca You make a great point Madison! The National Hispanic Heritage should be celebrated all year long it shouldn't just be zoned specifically towards a month as it is important to show appreciation for all. #ICMKTG#UNCWMKTG
@Capitaldemarca 1. Brands can reach Hispanic markets by bringing inclusion to not only National Hispanic Heritage Month, but by continuously celebrating this market all year. This month in particular though, spreading awareness and resources is meaningful to this market. #ICMKTG#LWUstrategy
@Capitaldemarca Brands can successfully target the Hispanic market by appealing to famous celebrities that represents their culture. For example they can use a famous Hispanic singer to advertise a certain product which will make it more personal for the individual. #ICMKTG#UNCWMKTG
@HoStackHammer@AlexKrallman Great point Rob! They both do serve the same purpose in generating revenue for brands but I just don’t understand how someone can relate to something that is digitally created and not physically interactive. #ICMKTG#UNCWMKTG
@AlexKrallman Virtual influencers are essentially just characters created using computer graphics and software. While
human and virtual influencers differ in terms of anthropomorphism, they both serve a purpose of generating revenue via increasing brand awareness.
@AlexKrallman Using virtual influencers is definitely a cheaper method of acquiring social media marketing, however it is a problem because as I would personally find it hard to connect with someone who isint actually real. #ICMKTG#UNCWMKTG
@kettler_bryce@LaurelAynne You make a great point Bryce! The older community has definitely started adapting to be more tech savvy as I have experienced first hand watching my grandma control the temperature of her house straight from her iPad. #UNCWMKTG#ICMKTG
@LaurelAynne I feel that marketers are able to target the tech savvy seniors well by using online ads and even some on apps they use throughout the day. The advantages of marketing to seniors would be they have more time throughout the day. #UNCWMKTG#ICMKTG
When we think of our role as marketers online, we usually 𝒅𝒐𝒏'𝒕 think of 👵👴 ('𝑑𝑖𝑔𝑖𝑡𝑎𝑙 𝑠𝑒𝑛𝑖𝑜𝑟𝑠')... but shouldn't we? Welcome back to our #ICMKTG collab, everyone! We're looking forward to your Week 1️⃣ responses! #WVU315#WVU389#NKU205#UNCWMKTG#LWUstrategy
@LaurelAynne I do believe that marketers are able to attain an older crowd of people through mobile and socials, however it would be more so through Facebook, Pinterest and online ads which are proven to draw in older people. #UNCWMKTG#ICMKTG