Madison

@EmmaAdams525 @Capitaldemarca @PepsiCo @Fritolay @LaurelAynne I love the packaging that @Fritolay used for this! It is eyecatching, and bringing in limited time flavors will be something that consumers can use to celebrate this big event! #ICMKTG #LWUstrategy

@Capitaldemarca @PepsiCo's @Fritolay was a sponsor for FIFA in 2022. One ad I saw that was pretty neat was this ad for these 3 limited edition chip flavors that were inspired by the World Cup fans' favorite gamely foods. Great place to market this clever campaign! #ICMKTG #WVU315 @LaurelAynne

What better way to end our #marketing exchange at #ICMKTG than by discussing the world's biggest sporting event! On week🔟we talked about how brands use the #FIFAWorldCupQatar2022 as a #promotional tool. #WVU315 #WVU389 #NKU205 #UNCWMKTG #LWUstrategy

@Capitaldemarca A local resturant that could benefit from campainging the World Cup is Press Club.They can use this event to bring in customers and make food deals or different drinks associated with the event.They also have a huge stage that they can use to project the game #ICMKTH #LWUstrategy

@Capitaldemarca 1. While you may not associate the World Cup with Mcdonalds, they have a great cmapaign right now with Hisense that helps bring more traction to their loyalty app by giving consumers who use thier app a chance to win a ticket to the World Cup or a Hisense TV! #ICMKTG #LWUstrategy

@maddy_price2 @LaurelAynne This is awesome Maddy! Social media presence is a huge way for small boutiques to gain recognition #ICMKTG #LWUstrategy

I am grateful for marketing's role in positively influencing the world around us (e.g., social marketing research, public policy). 🙏 We look forward to hearing about YOUR perspectives & how you will contribute to this field. #ICMKTG #WVU315 #WVU389 #NKU205 #UNCWMKTG #LWUstrategy

@LaurelAynne I'm grateful for the abundance of technology that marketers have now compared to years ago.5 years from now, I hope to be making a meaningful contribution to the firm I work for and marketing ethically to my target audience #ICMKTG #LWUstrategy

@HoStackHammer @BryanTMcLeod I agree Rob! TOS can be lengthy and not as pleasant to read, but it is what helps moderate their platform and without that moderation, the platform could become more problematic #ICMKTG #LWUstrategy

@BryanTMcLeod Upon signing up for social media sites, an individual signs an agreement regarding the TOS. If an individual is in violation of the TOS, the company has every right to threaten action or ban them. Social media sites only hold as much power as they are given. 1/2

This week in #ICMKTG we are taking a look at the power of social media companies and celebrities! Do social media companies have too much power? Do celebrities have too much money? What happens if you have too much power and too much money? #MKTG336 #money #power

@BryanTMcLeod 2. No matter the person, if a user violates a TOS, they should face the same consequence as every other user. Being a celebrity shouldn't give you a free pass. #ICMKTG #LWUstrategy

@BryanTMcLeod 1. I don't think social media holds power with violations of TOS. every user is aware of TOS when making an account, whether they violate it or not is up to them. #ICMKTG #LWUstrategy

@CDursa @CopywriterBob @AEO @Aerie Claire this is a great example! Aerie/ AEO has done a terrific job at promoting body positivity within their marketing, making them more consumer centric! #ICMKTG #LWUstrategy

@CopywriterBob #ICMKTG #WVU315 Being a consumer and employee of @AEO / @Aerie has shown me how they have embraced inclusivity. Their AerieReal campaign shows how they want to be representative of everyone and I love that about them!

Welcome to Week 7️⃣ of #ICMKTG. This week we are discussing brands and their meanings, or lack of meaning. In your answers, please provide images and/or links to examples to support your point of view.#WVU315 #WVU389 #NKU205 #UNCWMKTG #LWUstrategy

@CopywriterBob 1.@Dove has done a great job at eliminating beauty standards and embracing natural beauty among their consumers. 2.A brand that doesn't have meaning anymore is Blockbuster.This company failed to innovate and listen to consumers, leading them to lost interest #LWUstrategy #ICMKTG

@Savannah7418164 @KarringtonDoyl1 @AlexKrallman @LaurelAynne Great point Savannah! Depending on the target market for brands can help to determine which platform would be most effective #ICMKTG #LWUstrategy

@KarringtonDoyl1 @AlexKrallman @LaurelAynne I think facebooks live shopping is a good option for targeting older generations. Facebooks is a very popular and established platform. I chose Instagram live rooms to target the younger generation and get them involved. This creates brand loyalty for life. #ICMTKG #NKU205

@AlexKrallman Instagram: @Lex_on_main

@AlexKrallman 2.A great example of a brand local to Farmville that uses Instagram Live Rooms effectively is Lex on Main.This small boutique has a big social media following & they use it to their advantage by posting new products in their live room daily 2 entice customers #ICMKTG #LWUstrategy

@ryan_fortner @LaurelAynne Nice example! It is really clever that Crest leaned into promoting their kid's cavity toothpaste because it is not only enticing for parents but they also can make it a fun experience for the kids too #ICMKTG #LWUstrategy

@LaurelAynne #ICMKTG #LWUstrategy 2. Crest toothpaste does a great job with halloween marketing as they advertise cavity protection for kids for the one time of year where children tend to eat lots of candy.

Brands interested in re-enchanting consumers will often utilize past-themed promotions & products. Is this approach an effective marketing strategy? Let's discuss & share examples for Week 5️⃣ of #ICMKTG. 🎃 #WVU315 #WVU389 #NKU205 #UNCWMKTG #LWUstrategy

@LaurelAynne 1. Mcdonald's bringing back "Boo Buckets" will not only be enticing for kids but also nostalgic for older consumers since it was introduced in 1986. 2. Fanta has done a great job with their seasonal branding as they change their packaging for Halloween #ICMKTG #LWUstrategy

@timjoyce46 @CopywriterBob I agree! Making students feel not alone and that getting help isn't something to be ashamed of is a great point of view. #ICMKTG #LWUstrategy

It's Week 4️⃣ of #ICMKTG. We'll address mental health issues on campus & what we as marketers can do to encourage students to get the help they need. Wild ideas are welcome. #WVU315 #WVU389 #NKU205 #UNCWMKTG #LWUstrategy #UMW417 For additional insight... forbes.com/sites/christop…

@CopywriterBob grownandflown.com/10-campuses-re… Article^^

@CopywriterBob 2.The University of Texas at Austin made a "self-care road map" with places around campus for students to promote self-care and take brain breaks.This can be beneficial for students that choose to use self-care rather than using only the universities programs.#ICMKTG #LWUstrategy