Brightback

228 posts

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Brightback

Brightback

@BrightbackIO

We automate customer retention for subscription businesses.

San Francisco, CA Katılım Mayıs 2018
69 Takip Edilen238 Takipçiler
Brightback
Brightback@BrightbackIO·
Q: How many different offer or experience treatments should you be testing at the point of cancel? A: It depends. We built a calculator to take care of the complex math for you. brightback.com/mde-calculator
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Brightback
Brightback@BrightbackIO·
Before Brightback, visual communication company Powtoon had an 8% customer save rate at the point of cancel. With Brightback, 13% of customers are saved—a 63% increase! Read the full case study 👇 brightback.com/blog/powtoon-c…
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Brightback
Brightback@BrightbackIO·
"Identify which offers work best for your customers AND for your business. Look at the whole picture of metrics, not just highest accepted offer. Offers need to work for both groups, the customer and the business to drive retention." — Adrienne Bouchie, Freshly #SubscriptionShow
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Brightback
Brightback@BrightbackIO·
Online retention program goals: ✔️ Prove cancel flow performance by A/B testing in-house cancel flow vs. Brightback ✔️ Optimize offer & page deflection via sequential, multivariate testing #SubscriptionShow @SubInsider
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Brightback
Brightback@BrightbackIO·
Freshly launched a 3 phase approach for testing an online cancel flow: Phase 1⃣ - Test offer categories Phase 2⃣ - Test offer strengths within a category Phase 3⃣ - Target offers to specific offers #SubscriptionShow @SubInsider
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Brightback
Brightback@BrightbackIO·
When your customers hit cancel, how can you help them stay? Think discounts, extensions, support and more. We're breaking down 6⃣ offer categories to choose from for your customer retention strategy 👇 brightback.com/blog/6-ways-to…
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Brightback
Brightback@BrightbackIO·
We have someone we'd like you to meet ✨ Say hello to Experience Manager! We want you to create beautiful, high-performing cancel experiences that make your subscribers want to stay. And now you can. Learn more: brightback.com/experience-man…
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Brightback
Brightback@BrightbackIO·
Seeing your customer churn grow? Here's a list of 4 tactics you can use right now to help respond to customers and give them alternatives to canceling. brightback.com/blog/customer-…
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Brightback
Brightback@BrightbackIO·
Well, looky here. Brightback in the wild 👀
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