Broker Tom

Successfully brokered another generic 1-word .COM through GoDaddy’s DomainNames.com ultra premium brokerage 🚀 This was a fresh listing — and we got it across the finish line in under 30 days. • Leveraged GoDaddy’s proprietary data + AI/ML to pinpoint the most likely buyers • Executed targeted outbound marketing using the strength of the GoDaddy brand • Held two high-value calls to align on vision — helping the buyer clearly see how this domain name opens new doors and rewrites their growth trajectory with the upgraded brand infrastructure. The right domain in the right hands. That's the goal every time. Looking ahead, we're excited to take GoDaddy's DomainNames.com to new audiences in April — including the Adobe Summit 2026 and the VEX Robotics World Championship. Big rooms, big opportunities to showcase the internet's most valuable domain names💪

From TANGO.US → TANGO.AI: a domain upgrade that delivered 10%+ organic traffic immediately. 🔥 It was a pleasure working with @Tango_HQ on the TANGO.AI acquisition — and the results speak for themselves. Your domain is your first impression to the world. When your market is already calling you something you don't own, that's your signal to move. Full case study 👇 domainnames.com/news/tango-ai-…

Many people call today April Fools… I call it "Day 1" of Q2 — a chance to set new goals. Later this month, GoDaddy’s DomainNames.com will be sponsoring a team at the VEX Robotics World Championship in St. Louis - recf.org/vex-robotics-w… We’ll be showcasing our “Magnificent 7” — a curated set of 7 elite Robotics & AI domain names — directly in front of one of the most relevant audiences in the world. More on those soon. One of our goals for Q2 is to launch more creative, high-impact campaigns that connect the internet’s most valuable domains with the right buyers — from global events like this, to targeted activations like the UNICORNS.COM blitz in downtown Tucson, and more already in motion. If you own a category-defining domain and want to collaborate on highly targeted awareness campaigns, let’s connect.

The category-defining PEPTIDES.COM has sold — very likely in the 7-figures. Another clear example of a visionary operator stepping up to secure an ultra-premium domain and instantly command authority in a rapidly scaling market. This is how you skip the line... What typically takes years of marketing, trust-building, and brand equity can be compressed into a single strategic domain name acquisition. There’s a strong case to be made that PEPTIDES.COM is ultimately a $10M–$20M+ domain in the hands of the right buyer. The peptides market is projected to surpass $100B by the early 2030s, and with the right execution, this type of acquisition can deliver 100x+ ROI over time. Take a look at the Google Trends trajectory for “peptides” from 2004 to today — the growth curve tells the story. For founders and executives building at scale, there is no more powerful investment in brand positioning than owning the exact-match, category-defining domain for your business.

Dozens of conversations with VCs — one stood out: "A platform where anyone can invest in pre-seed startups, targeting 1,000x outcomes by backing future unicorns at inception." Built on UNICORNS.COM. That’s the difference. The right vision builds a company. The right name turns it into a category leader. The best brands don’t chase attention — they own the word everyone else is chasing🦄

Hundreds of UNICORNS.COM plushies distributed across the conference. Simple idea. Massive impact. 🦄 Everyone remembered the name 🦄 Everyone talked about it 🦄 Everyone knew exactly what it represented That’s the power of a category-defining domain — it carries the message for you.

We didn’t just announce it — we activated an innovative marketing campaign designed to raise the bar for how the internet’s most valuable assets are positioned. Unicorns walking through downtown Tucson promoting UNICORNS.COM — creating buzz across the entire city. Turning heads. Starting conversations. Owning attention. 🎥 Full-scale video production on-site — capturing content that will continue driving exposure well beyond the event. This is just one of many innovative campaigns underway at DomainNames.com.

At the TENWEST Entrepreneur Festival this week, we announced the exclusive listing of UNICORNS.COM on GoDaddy’s DomainNames.com marketplace. Not all startups become unicorns. But only one can own Unicorns.com. 🦄 The category name. 🦄 The signal of billion-dollar outcomes. 🦄 The ultimate brand position.

Tucson this week for #TENWEST Festival. Meeting with founders, operators, and decision-makers around ultra premium, category-defining domain names. You might also see something… unusual around town. 🦄 If you do — ask about Unicorns.com

@brokertom Thought it was Teddy Sheringham @domainpro

@MikeDomainer Agreed, thanks Mike.

@brokertom Nice name

MARKETPLACE.COM is now available exclusively via GoDaddy’s DomainNames.com premium brokerage. The exact term used by several trillion-dollar companies and the world’s largest digital platforms. Online marketplaces facilitate over $4 trillion in annual global commerce — and growing. “Marketplace” isn’t branding — it’s infrastructure. Instant authority. Global recognition. Category control. There is only one. Serious acquisition inquiries: BrokerTom@GoDaddy.com

@night_tonic Yes — that’s me. It’s redacted in @mikesantiago's X thread about the ChatGPT.com sale bitly.brokertom.com/chatgpt-negoti…, but the phone number listed there is mine as well if you ever want to connect directly.

@brokertom Hey, quick question: I got a message a long time ago about a domain sale inquiry from this email: tmccarthy@godaddy.com. Is this still a valid address for you to respond to, or could it have been spam? Thanks in advance!

The price of an ultra-premium domain isn’t determined by traffic, comparable sales, or appraisals. It’s determined by the operator who sees their future in it — and has the conviction to act.

If you’re serious about learning negotiation, here are 3 strong starting points: • Bob Gibson (NegotiatingWisdom.com) — practical, real-world frameworks you can apply immediately. Here’s a great article from Bob: bitly.brokertom.com/bob-gibson • Chris Voss — former FBI hostage negotiator. His book Never Split the Difference is required reading in my opinion. Tactical empathy, calibrated questions, mirroring - all usable, high-level thinking. • Harvard’s Negotiation Mastery — I recently completed the program and highly recommend it. It includes 4 live negotiation simulations against other Harvard classmates, which forces you to think under pressure and sharpen real decision-making. Voss was also a guest lecturer in the course.

@brokertom Thanks for sharing. I lost a deal this week I could have closed because of almost all this weakness put together but most especially urgency language and artificial deadlines. Could you please recommend a book on sales and negotiations for me?

#3 is the most powerful move in negotiation. Anyone can spot weakness. Pros watch for cracks in the “strong” side. That’s where leverage shifts. That’s where deals flip. That’s the “aha” moment — where wins begin.

@brokertom @JimmyKimmelLive @jimmyfallon

Very real possibility. • 248 exact-match “Jimmy” domains • 22,000+ domains containing “Jimmy” James has ranked among the most popular male names for over a century — and “Jimmy” has a friendly, approachable tone that translates naturally into a powerful brand as JIMMY.COM. Sometimes the obvious heavyweight wins it. Sometimes it’s the buyer no one sees coming.

@brokertom None of the above ?

Jimmy.com is now for sale exclusively on GoDaddy's DomainNames.com - who will take home the gold?

@brokertom Mr Beast should buy it