Brooke Hammerling

@NoemiTitarenco Haha. Fair. But I am a person who understands this chips race and this was just dumb.

@brooke you are not the target audience lmao. have you met a man before?

Not for nothing but this is a terrible ad.

@awwstn @grok Grok all you want. On the ground here it feels very niche. We will see! It’s fascinating.

@brooke hmmm, i'm not following very closely but that was not the sense i had. @grok is that right that spencer pratt's campaign is only resonating with super rich elites in LA?

I am not sure the Spencer Pratt strategy will work in the long run. The elitist super richy rich group is def a thing in LA but super small comparatively. And seems big because they are all over socials but I just think of you take a step back, it isn’t the driving force of LA.

@pmarca I honestly think this tweet is some of your best work.

Announcing General Condescension’s newest Managing Director

@awwstn He is only connecting with the super elitist richy rich. We will see!

@brooke wait isn't that the reason his strategy *will* work? he is speaking to people who are sick of the elitist super richy rich group making reckless decisions

AI can design viruses, toxins and other bioweapons. How worried should we be? nature.com/articles/d4158…

Maybe VCs shouldn’t advertise? Like…it’s giving ick.

I have been studying up on the chip world lately as we work with @SambaNovaAI, a fascinating biz. I feel like LeeLoo in Fifth Element as I legit upload new things to my brain.

I host my podcast this week with Chicken, my puppy. youtu.be/pKZaZnXgs1s?si…

I love when Kara talks to non- tech entrepreneurs tbh. A whole new side of her and today she talks to one of my favorites and my dear friend, hospitality guru Jeff Klein. Check it out. podcasts.apple.com/us/podcast/on-…

@aakashgupta Less than a block from Erewhon is not just a stretch, it’s an outright lie. But ok.

Laurel Supply opened in West Hollywood last Friday. No press release. No website. No opening party. They built it less than a block from Erewhon. This is the business they're competing for. Erewhon does $1,800 to $2,500 in sales per square foot. A typical supermarket does $450 to $600. Across 10 California stores, the chain posted $171.4 million in profit in 2023. Roughly $17 million per location. The Hailey Bieber Strawberry Glaze Skin Smoothie generated $10.6 million in revenue from a single drink. Forty thousand cups a month at $20 each. Erewhon launches a new celebrity smoothie every month. Sixteen branded drinks a year. Each one has up to five ingredient brands paying to be in the recipe. Then there's the membership. Roughly 60,000 people pay up to $200 a year for perks that include a free monthly drink. That's $12 million in revenue before a single avocado gets scanned. Erewhon stopped being a grocery store years ago. It became a celebrity collab platform with a juice bar attached. Phil Howard and Dean McKillen watched this for fifteen years. They own Laurel Hardware, the restaurant seven blocks east on Santa Monica. They saw a competitor turn produce into a luxury vertical and decided the market had room for a second one. The location was the strategic move. A block from Erewhon means the shopper doesn't have to choose. They go to both on the same trip. The TikTok haul gets twice the content. The Uber from LAX picks the same neighborhood. The flow stays inside the West Hollywood luxury grocery circuit. The no-marketing decision was the same logic. The customer Erewhon built doesn't respond to ads. They respond to "have you been to the new one." That post is free. Andrea just made it for them. So did everyone else who walked in on day one with a phone. The store is the marketing budget. An olive tree growing inside the building. An in-house flour mill for the pizza. Floor-to-ceiling wood shelving for a health and beauty section that runs an entire wall. Staff in white jackets. Every detail engineered to photograph. The olive tree is the marketing budget. The grocery is the cover.

Directionally Very Bad was the meme we needed. And the Hanta Virus is bringing back 2020 TikTok nostalgia. And trends popping this week, Red Flats Queen and of course Spencer Pratt. popculturemondays.com/2026/05/11/ai-…

@imkialikethecar What??? Wow.

Someone at a popular PR firm just asked my coworker where to send payment for the story she wrote about their client.... I really hope it's a joke, even though it doesn't seem to be

Hey pop culture junkies, binge-read Pop Culture Mondays yet today? We’re celebrating May the 4th (IYKYK) with a spotlight on @PCMNewsletter, a weekly pop culture roundup founded by @brooke and hosted on @WordPress. Take a look! 👇🎥

Basketball memes. JP Morgan’s scandolo. Erica Kirk has no rhythm. The Chanel heel cover. Last week was a blur. popculturemondays.com/2026/05/04/cou…

@EricBalchunas This is a tremendously inappropriate thing to post. Inside voice. You should delete this.

A @redqueenbio thread on @gabrieldance’s NYT piece! We agree AI lowers bio misuse barriers. Without transcripts, we can’t judge the stronger claims; we haven’t seen frontier models zero-shot novel bioweapons. But AI today lets us prepare for the world where they do.👇🏻(1/17)

For my birthday, you can subscribe to my pop culture podcast! 🥳🎉👀 youtu.be/4JRoMCDZ6kk?si…

Holy sh*t he didn't get it