Brooke Parsons

@blairadowler Starting this class, I knew social media was a big source of marketing, but I didn’t realize how much it will affect future marketing in a positive way. I would love to have a career in social media marketing because I think it’s the most effective #mktg475

Well... maybe 1⃣ more question for #MKTG475 Fall '23-2: As we wrap, how have your thoughts toward social media and marketing changed? Maybe your perspective hasn't really changed? Do you now foresee yourself having a career in social media marketing? Why or why not? 🤔📲

Pinterest has extended links to drive traffic from their pins to links. Both consideration and conversion campaigns will be directly linked. They have seen an 88% high CTR. #mktg475 socialmediatoday.com/news/pinterest…

@macey1525318 @blairadowler I agree that social media marketing will continue to grow. I also agree with AI. It will be very easy for businesses to use with little efforts. #mktg475

@blairadowler I think social media marketing will continue to rise and become the most common form of marketing. I also think that AI will become more widely used by businesses. Trends are hard to predict, but I think SM marketing will continue to incorporate the newest trends. #mktg475

#MKTG475 Fall '23-2 Q6️⃣: Wow - it's our last Twitter discussion!🤯 We've talked about current social trends, mishaps, etc. Now, let's think about what's next. What do you think the future of social media marketing will look like? Emerging trends? How will it impact the world?🗺️🕹️

@rlb00003 @blairadowler I completely agree that social media will be the main source of marketing! Influencer marketing has become so popular from TikTok. 📱 #mktg475

@blairadowler I think that social media marketing will soon be the main source of marketing. Influencers on TikTok are very popular and I think companies will be using them more to promote their company. With the use of social media, these influencers can promote companies worldwide. #mktg475

@blairadowler I think it will continue to grow bigger and be the main source of future marketing. It will impact the world by declining the cost of advertising. I think AI will be used a lot. #mktg475

@LoayzaKatie @blairadowler This is a great visual to draw attention to customers! It is a unique way to bring customers to the store. #mktg475

@blairadowler The bright colors of this reel drew me in. Target did a great job of getting those budget-conscious shoppers excited with a true shopping experience. I didn't find it ground breaking enough to share, but I did like it, and the station-shopping concept was engaging! #mktg475

#MKTG475 Fall '23-2 Q5⃣: Let's talk content! Share a piece of original, organic social media content a brand or company recently posted that you found moving or engaging. Where did they post? How did you engage (like, comment, share)? Why did this content catch your eye?📷👀🤩

@rlb00003 @blairadowler I agree! I saw the post and engaged because I wear a lot of Lululemon and the 2 brands go together! #mktg475

@blairadowler Lululemon recently posted on Instagram their partnership with Peloton. I found it engaging because it was a merger of the two brands that go together. They both promote working out and athletic wear. I liked this post because I think the two brands work great as a team. #mktg475

@blairadowler Skims recently posted with the Mahomes family. I found this engaging because it brings in a new crowd. I engaged by liking the post. It caught my eye because she used trendy people and had them wear holiday clothes. #mktg475 🏈🎄

TikTok has partnered with Rockerbox to improve campaign tracking. It will provide more performance data. They are doing this for the holiday season. TikTok knows brands will be targeting their app for advertising. #mktg475 socialmediatoday.com/news/tiktok-an…

@alexandralazz22 @blairadowler I agree that they should post more relatable content. More people would be influenced to buy something if they can relate. #mktg475

@blairadowler Sugar Bar could benefit from relatable content that still incorporates selling points. Reels or short videos are all the hype right now, and having relatable content, or showing what goes on behind the scenes would break up the repetition in the feed and generate buzz! #mktg475

#MKTG475 Fall '23-2 Q4⃣: It's almost campaign planning time! What current social media marketing trends will you incorporate into a campaign and overall strategy for your client? Why do these trends resonate with social media users, specifically your client's target market?📷📹💻

@sierrahartline1 @blairadowler I agree with your strategy because customers like trendy posts. Seeing people engage will influence others to go there. #mktg475

@blairadowler Creating more user-generated content for Almost Heaven Desserts platforms can help boost brand engagement and create a sense of authenticity. An example is posting more Reels or content of customers. These trends resonate with users because it’s relatable. #mktg475

@blairadowler Using more user-generated content would encourage more college students to come in. People are influenced by what other people are wearing and trends. Posting more trendy posts and students wear the clothes on Instagram and TikTok will help. #mktg475

TikTok guidelines have banned violent content such as Hamas. The U.S. argues that the content relating to Hamas is undercutting support for Israel. #mktg475 nbcnews.com/tech/social-me…

@sierrahartline1 @blairadowler Pepsi realized they messed up but it was too late. Using someone like Kendall Jenner, they had hope to draw more attention to the ad not realizing what they are doing wrong. #mktg475

@blairadowler A brand that missed the mark with social media was Pepsi when they had an ad that featured Kendall Jenner, which focused on a social issues like protesting. At first they did not issue an apology, but eventually did, since they realized they missed the mark. #mktg475

#MKTG475 Fall '23-2 Q3⃣: Like all of us, brands (even major brands) make mistakes, miss the mark and/or fail. As we form strategies & campaigns, we may think, 'what if this fails?' What brand/company do you feel misses the mark with social media? Why? What should it change?📷⚠️❌

@LaurynFusca @blairadowler I agree! American eagle is mostly for young adults but it is starting to target a younger audience. #mktg475

@blairadowler A brand that I think misses the mark sometimes is American Eagle. I will say that they do a great job gearing their content towards teenagers, but those aren't the only people that buy their clothes. I think some of their content is a little too adolescent at times. #mktg475

@blairadowler I think Stanley misses the mark with social media. Right now, they have such a hold on people with their cups. They don’t post like they should with the attention they have on them right now. #mktg475

Meta is offering an ad free version of Instagram and Facebook for $11/month. This will be available to 27 countries in Europe. #mktg475 about.fb.com/news/2023/10/f…

@brynnlizzz @blairadowler @Gymshark Gymshark uses gym influencers like Whitney Simmons to get people to buy their clothes. They often have different styles and colors of workout clothes to stay trendy. They also have gym shark fitness they use as well. #mktg475 🏋🏽‍♂️

@blairadowler @Gymshark has a very effective social media strategy. They market their product through creators/influencers by establishing brand ambassadors and “gym shark athletes”. They really utilize PR and let it market for itself. #MKTG475 @blairadowler

#MKTG475 Fall '23-2 Q2⃣: It's all about strategy this week. Tell us about a brand you think has a spot-on or overall effective social media strategy and why. What platforms do they use? Why do they work? (People - influencers, reality stars, etc. - also have personal brands!)📷🌟

@macey1525318 @blairadowler I totally agree with you! People look forward to the fall and Christmas menu. Their social media strategy promote these offers. #mktg475

@blairadowler I think Starbucks has a very effective social media strategy. They constantly update their menu and offer seasonal drinks that customers love. They use all platforms, mainly Instagram and Tiktok and offer monthly deals. #mktg475

@blairadowler I feel that American Eagle has spot-on social media strategies. I see AE mostly on Instagram but also on TikTok. They use influencers like Addison Rae to boost their brand. They also sell Grinch items during Christmas that sell fast because it’s very trendy. #mktg475