BH.

@NearMeWorks @TrungTPhan Deodorant. 🧐 instyle.com/beauty/teen-sp…

@TrungTPhan I wonder what teen spirit smells like.

McDonald’s created the “first smell only” billboard in the Netherlands. These billboards — placed within ~500ft of a store — have fresh fries inside and emit the scent. The link between a smell and a brand can work particularly well because odors travel through the nose directly to the region of the brain that processes memory and emotion. Someone smelling McDonald’s fries is a comparable trigger to seeing the logo (golden arches) or hearing the jingle (“I’m lovin’ it”). Disneyland famously applies this principle to make theme park visits memorable by emitting lab-created scents (“freshly baked cookies” on Main Street or “saltwater” for Pirates of the Caribbean). Nothing like going for a run and catching a whiff of 3am post-club eats.

@ThatKevinSmith Love you Kev. Thank you. #MentalHealthYes

Having been a creature of the Internet for 28 years now, I fully expect to get trolled for this. But if it can help some folks, it’ll be worth it. So here goes… A few months back I went through a mental health crisis. This is some of the stuff I learned: youtu.be/JBvc7Ny4iUk

All tweets deleted for safety reasons. Oh hi Elon...