CARU | Children's Advertising Review Unit

BBB National Programs’ COPPA Safe Harbor Program helps businesses comply with the stringent and evolving requirements of the COPPA Rule. Get your business on the track to certification today: hubs.la/Q04cTsRG0

The FTC has officially begun enforcing the updated COPPA Rule, marking a significant shift in expectations for how companies operationalize children’s data privacy. Read the full breakdown and access a practical readiness checklist: hubs.la/Q04d4Rh10

When ads are integrated into fun and immersive content, children may not understand that they are being marketed to, or that tapping a button could cost real money. Read what marketers and developers need to know when engaging children in digital spaces: hubs.la/Q04bZjv80

The Children's Advertising Review Unit (CARU) is launching the Teen Advertising Working Group to develop practical guidelines that hold industry accountable and address emerging harms. Participation is open to CARU Supporters — learn more here: hubs.la/Q049GMlP0

Whether you are marketing toys, games, snacks, apps, or entertainment, CARU outlines essential rules to ensure ads are not misleading, confusing, or exploitative to kids under 13. Read the full blog: hubs.la/Q048394s0

CARU Supporters take an active role in creating new guidance and best practices to help meet regulatory and compliance goals. Recently, CARU Supporters met monthly over a 15-month period to discuss issues companies face when designing and developing their online services directed to children using generative AI. These convenings culminated in the release of The Generative AI & Kids Risk Matrix, a set of realistic, actionable considerations and best practices to help companies identify and mitigate AI-related risks specific to children Download the Generative AI & Kids Risk Matrix: hubs.la/Q044gQ6Q0 Learn more about becoming a CARU Supporter and get started today: hubs.la/Q044gQ630

The Children’s Corner newsletter, by the Children’s Advertising Review Unit (CARU) and the Children’s Food and Beverage Advertising Initiative (CFBAI), delivers critical updates on child-focused legal and self-regulatory developments. Subscribe now: hubs.ly/Q043nnTk0

Recent signals from the FTC suggest a "major landmark" shift in how we approach age verification. Our own Dona Fraser, SVP Privacy Initiatives, noted in a recent piece by @TheRecord_Media: “Right now I think COPPA unintentionally discourages age checks, because it treats any collection of children's data as a compliance risk. We have to allow this one-time age verification and I think there needs to be a carve-out.” As the FTC moves toward a formal policy statement, BBB National Programs’ COPPA Safe Harbor services help industry maintain compliance amid these shifts in the privacy landscape. Learn more: hubs.la/Q043n5p10 Read the article by The Record: hubs.la/Q043m-Tx0

Why choose industry self-regulation over traditional laws? Dan Range of the Children Food & Beverage Advertising Initiative (CFBAI) explains the advantages of CFBAI’s self-regulatory structure, spanning from agility to cost benefits. Full webinar: hubs.la/Q042vp560

When customers are faced with the question of who to trust in a dynamic child-directed marketplace, only a COPPA Safe Harbor seal can ensure that your products comply with the stringent requirements of the COPPA Rule. Learn more and get started today: hubs.la/Q041ZJw40

The leading food, beverage, and quick serve restaurant companies participating in the Children’s Food and Beverage Advertising Initiative (CFBAI) have updated the program’s Core Principles to reflect developments in the digital media environment and participants’ digital advertising practices. Read the press release: hubs.la/Q040YgKL0

The April 22 compliance date for the amended COPPA Rule is approaching, and requirements are now in effect for companies handling children’s data. Learn what’s changing and get practical steps organizations should take now to align with the updated Rule: hubs.la/Q040yWvz0

Does your ad use dark patterns? Is your ad, and the associated campaign, compliant with CARU Guidelines, FTC laws and guidance, COPPA, and truth-in-advertising principles? Don’t risk having to reshoot. Get pre-screened and avoid expensive mistakes: hubs.la/Q03-GvBP0

Because children’s ability to understand and evaluate advertising is developing, advertisers targeting children must be especially mindful about two critical aspects of every ad: how important information is disclosed and how endorsements are used. Read: hubs.la/Q03-Gb120

Subscribe to our Children’s Corner newsletter for monthly updates on legal, regulatory, and self-regulatory news, the latest reports & studies, and internal program updates: hubs.la/Q03YdHNS0

If your brand or agency works with influencers to reach kids, understanding the CARU Advertising Guidelines is essential. These industry standards help ensure that ads targeting children are truthful, fair, and clearly disclosed. Access the guidelines: hubs.la/Q03Ydy5b0

BBB National Programs’ COPPA Safe Harbor Program is open to any content creators or publishers, and their vendors, with products or services directed to children under age 13. Get certified today and demonstrate your dedication to children’s privacy: hubs.la/Q03WHrwX0

Our on-demand webinar unpacks the evolving role of AI in age estimation, including the implications of the updated COPPA rule for businesses collecting facial data, even through third parties. Access the webinar here: hubs.la/Q03Pz31-0

[Starting Soon!] Our webinar on age estimation technology begins today at 2pm ET. You can still register to attend here: hubs.la/Q03Nlbfb0 Follow this page for live updates: hubs.la/Q03Nlb7H0

The MAHA Strategy Report directly calls for industry action in food advertising to children. What is lesser known is that leading food and beverage companies have voluntarily abided by child-directed marketing standards since 2007. Read the full blog: hubs.la/Q03Nl51Q0