Milos

One carousel. +$117,797/mo. No new traffic, no new ads. We've made only one change. >>>🧵THREAD <<<

the hardest part of being a CRO expert isn't finding what's broken. it's getting a founder doing $400k a month to see that something is broken at all.

@theperryecom but you'd still say the countries you mentioned are better for starting, right?

@CROguy_ Very strong.

The 4 best countries to target for Ecommerce right now: 🇩🇪 Germany 🇺🇸 America 🇦🇺 Australia 🇳🇿 New Zealand Lower CPMs. Strong buying power. Massive scale potential. Most people are sleeping on this. Thank me later…

@clayyroy this is so true, the faster you get going, the faster you make mistakes, the faster you fix them and win at the end.

Big brands are not winning because they found one magic setup. They’re winning because they execute faster. More creatives. Better landing pages. Better emails. Better product. Better team. Everything compounds.

@KodyNordquist props man 🙌 what's the CVR and AOV on this?

The campaign structure that supported this growth? 2 tROAS Campaigns 2 tCPA Campaigns 1 DPA Campaign Around 800 ads live across the 5. No they didn’t all get spend and that’s 100% the point. Focus on growing profitably - not testing everything. An ad not getting spend tells just as much as one that spent unprofitably.

@mirowastaken1 people usually don't understand you need big capital if you want to scale fast... but they'll learn.

The most dangerous moment in scaling a brand is when ads work TOO well and your cash flow can't keep up with your growth. At $1.5M/month I'm spending roughly $400-600k/month on Meta. That money leaves my account immediately. But the revenue from those sales doesn't fully settle for 5+ days depending on the processor. So at any given time there's a $200-400k gap between what I've spent and what I've collected. That gap is where brands die. Because during that window, your supplier also wants payment. They're not going to wait for your processor to release funds. They want 50% upfront on your next production run and your next production run needs to be twice as large as the last one because you're scaling. So now you need $150k for inventory, you've got $400k in ad spend that hasn't come back yet, you've got payroll due, 3PL invoices stacking, and your bank account looks like you're going broke even though the business is technically printing money. The TIMING of cash moving through the system creates these gaps that can suffocate you if you're not planning for them 60-90 days out. Nobody scaling ecom thinks about this is or mentions it because it’s one of those things that is too annoying to talk about. By the time you need to think about it, it's usually already a crisis. Build a cash flow model before you need one. Know exactly when money leaves and when it arrives. Have credit lines or reserves that can bridge the gap. This is the unsexy operational shit that determines whether a $1M/month brand survives its own growth

@umzrs how often would you say we should post?

You need to be posting more on social media The amount of problems you can solve by having a decent sized audience in your niche is crazy - Brands like Shopify can’t ignore your problems or you’ll tweet about them to your massive audience - Get a ton of connections that can help you in your business - Clients come to YOU instead of you having to spam cold outreach Start posting on X, LinkedIn, IG, etc Takes 2-3 hours a week if done right and the value you get from it is immense

@iksly2 5 years ago, we could’ve only dreamed of using AI and doing stuff like this... now it’s reality, and we’re already so used to it. so weird.

This woman sold 64,000 bottles of her $32 holistic medicine product in the last month That is over $2 million in revenue And the craziest part? She’s not even real She’s an AI creator Mamaariella posted the proof yesterday and I had to confirm it for myself. This AI character talks about holistic medicine And one thing I noticed immediately was her consistency She has been posting volume content consistently since last year. She makes 4 to 6 posts every single day Every video on her page speaks directly to the pain points of the audience. Out of curiosity, I clicked the link in her bio to check her Amazon page Over 64,000 bottles sold🤔 At this point, I’m beginning to think relationship niche is not the right niche for my AI influencer😩 Maybe I should switch to holistic medicine because what are these numbers? The interesting part is that the workflow is actually simple. You create an AI avatar Choose a niche with strong demand Create problem-solving content consistently Then stay visible long enough for people to trust you If you want to learn how to create AI influencers like this, we teach the full workflow inside the AI Income Hub Register now, we have just 10days to go Link is in the comment👇

@blakeeecom how long you plan to run those angles until you decide on winners?

Day 62 I launched a shit ton of new angles last night. Hopefully some of them can hit for tmr 🤞 Also upped budget to $150/day from $75

NOOOOOO 🤬 Fuck meta 😡 and fuck invoicing 😠😠😠

@EcomKostnchko_ broo every time I see your post, I get excited haha - the energy is top notch 🙌 keep it up man, let's get it 💪

CHATTTT FULL WEEK OF MADNESS WHAT THE FUCK $18,000 in profit this week what the fucking shit I'm so fucking happy this is fucking insane hahahaha I'm gonna take my girl out on a date tonight + mothers day SO FUCKING INSANE $18K!!

@AnthonyEclipse but can it actually do everything that well?

There's a new method most drop shippers haven't caught onto yet. You take any store that's already printing. Feed it into Claude Code. 30 minutes later you walk away with a full clone: → Branded product page → Winning offer with margins locked in → AI-generated product photos → Color palette + theme → Ad scripts with 3 hook variations each Zero code. Zero design skills. About $17 for the AI subscription. Like + comment "CLONE" and I'll DM you the full setup guide. (Must be following)

@ruben_vdzr literally man, the whole point is becoming the guy who can do the stuff you were dreaming about years ago.

Nobody talks about this enough, but you're really only building for yourself. I still obsess over numbers, revenue targets, the next milestone. That part hasn't changed. But when I look at my dashboard now, it doesn't impress me the way I thought it would. What actually makes me proud is who I had to become to get here. A few years ago, if everything I have now landed in my lap, I wasn't ready for it. Not mentally. Not emotionally. That version of me would have burned it down without even knowing it. The real growth was quieter than that. Learning to sit with uncertainty. Making hard calls without needing someone to validate the decision. Knowing when to walk away from something that isn't working even when you've already put everything into it. Six years of building gave me that. The revenue is a byproduct. The person you become in the process is the actual result. And that, nobody can take from you.

a brand owner asked for a $500 discount on the CRO audit. he's doing $300k a month and losing at least 20% of his sales due to a shitty website. and in his mind that's NOT expensive. so he thinks he'll save the day by lowering my audit fee by $500... *smart move for sure* he's burning more in a SINGLE WEEKEND than the whole audit costs. but the audit feels expensive because he can see the invoice. the ad waste he can't.

@ruben_vdzr yeah, most people who start with ecom (including myself) thought ecom is "passive income", but at the end you realize nothing's passive there haha.

@CROguy_ I won't, I love my work, but yeah the thing that matters the most is, whether I can or no? And if you can, then you've already built something

Peace of mind is the most expensive thing I've ever bought. Not because I paid for it directly. Because I spent years building the system that creates it. I used to check my phone the second I woke up. Ad spend. Refunds. Customer issues. Something was always breaking. That wasn't living. That was just waiting for the next problem. Now I wake up and nothing's urgent. The emails handle themselves. The ads run. The team and automation systems manage it. I could disappear for a week and the business wouldn't skip a beat. That feeling is worth more than any number in a dashboard. Most people trade their peace for more revenue. They think bigger always means better. Then they're trapped with both. I chose differently. I built a business that makes money and doesn't need me to babysit it. That's the real win. You can have all the money in the world and still be broke in peace. Or you can have less and actually sleep at night. Build for peace first. Everything else follows.

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@umzrs when you think about it, imagine a janitor (no offense to janitors btw) who wants to make $3k/mo online sitting in his chair - that's his dream basically, and it's the same thing for a lot of people these days, even tho whoever works online knows that's not a big deal.

The ecom grift on Instagram is genuinely insane On X people will genuinely make fun of a guy doing $50k/month revenue with his ecom store and selling a course On Instagram I’ve seen guys flex a $10k/month store (probably like $2-3k/month profit) and sell a course for $2,000+ off the back of that And all of the comments are just saying “how can I do this??” Genuinely crazy

@jordanhill11 Hahaha, looks like it 😁

@LandersAndCRO all roads lead to china lol

Just got back from the Canton Fair in China 🇨🇳 I was there 2 years ago to find a supplier for a side project, but didn't pull the trigger. I got nervous, didn't know if I was wasting my money. But this time I'm going for it. Spent two days there, spoke to about 150 manufacturers, whittled it down to two, and got what I came for. Tried doing sourcing online for months. Samples took weeks to arrive, half were shit, and the whole cycle dragged on forever. Being there in person compressed months of back-and-forth into 48 hours. This time though, I learned a few things: → The same product can be quoted at wildly different prices depending on who you're speaking to. Main walkways and big stands usually are the most expensive versus the side aisles. I was quoted anywhere from $30 → $90 for the exact same thing. → Not everyone on the floor actually manufactures what they're selling. Some are just sourcing agents posing as manufacturers. A simple "can I visit your factory?" reveals a lot. This explains the price difference everywhere. → Being there in person changes everything. You're talking to factory owners face-to-face. You literally walk in to a stand, pickup a product and get MOQ's and pricing in 30 seconds. You can figure out what changes you can make without needing to pay for re-tooling etc. → The variety of categories there is epic. Seeing manufacturer's latest creations gets your brand brain buzzing. I slipped into the 'Intelligent Healthcare' zone on the last day and instantly got shiny object syndrome which distracted me from what I actually came for. This is my second time at Canton Fair, and I'm still figuring the sourcing stuff out. But it was great fun, now I'm sending over brand decks and heading into sampling. LFG.

@TheJerzWay Exactly man 🙌

@LandersAndCRO One action, one entity, everything exposed. It's the most common and most avoidable mistake we see. By the time the letter arrives, it's already too late to restructure cleanly.

If you sell supplements in the US, assume you will get sued. Not "if your product causes a problem." Sued by trademark trolls. Sued by lawyers fishing for class actions over a comma on the label. Sued by competitors looking to bleed you on legal fees alone. The supplement category attracts this kind of attention the way honey attracts wasps. Most founders only learn this after the first letter arrives. By then they're operating under a single LLC, all their brands stacked into one entity for "simplicity," and there is exactly nothing between their bank account and a process server. Two founders walked into our call this week launching a new supplement brand into the US, sitting on top of an existing e-commerce stack running through the Netherlands, Hong Kong, and the UAE. Their first question wasn't how to minimize tax. It was: how do we build something that doesn't collapse the moment the first lawyer comes calling? Here's the architecture we built. Start with one rule: one brand, one LLC. Most multi-brand operators consolidate everything into a single entity to save filings and admin. That is exactly backwards. A consolidated structure means a lawsuit against any one brand reaches every other brand's revenue, inventory, and bank balance. Separate LLCs cap the blast radius. If a class action targets the supplement brand, it cannot touch the apparel brand or the next brand sitting one entity over. One brand. One LLC. Always. Stage one structure: US LLC owned by their existing UAE company. Customers pay into a US bank account. Chase if they're willing to do the ITIN process and post the deposit minimums for premium accounts and Sapphire Reserve credit. Slash as a fintech alternative with no ITIN required and meaningful cashback on every transaction. Either way, US payment rails for US customers, which kills the friction their old Netherlands → Hong Kong → UAE chain was creating on every sale. Profits wire from the US LLC up to the UAE company. Zero US tax, because the LLC is a pass-through for foreign owners. The only US obligation is informational filings, Forms 5472 and 1120, no actual return, no actual tax due. The UAE charges 9% corporate tax on the profits when they land. Not zero, but workable for a brand still scaling. This stage goes live fast. LLC formed in days. Bank account opened in weeks. Brand operational well before the first big ad spend. Then we plan stage two. When the brand stabilizes and the UAE's 9% becomes the most expensive line on the cap table, we replace the UAE company with a Panama company at the top of the chain. Same flow, customers pay the US LLC, profits wire offshore, but Panama does not tax foreign-source income. The 9% disappears. And then the asset protection layer slides in: a Panama Foundation that owns the Panama company. The foundation is the wrapper that makes the entire structure legally inaccessible. A US plaintiff trying to pierce through to attack assets can win every motion in their domestic court and still hit a wall the moment the chain crosses into Panama. The foundation isn't owned by anyone in a way US courts recognize. It's a moat, not a tax tool. Final form, brand by brand: US LLC for the customer-facing entity. Panama company holding the LLC. Panama foundation holding the company. Each brand sitting in its own self-contained version of the same stack. A class action filed against the supplement brand stops at that brand's LLC. Even if the plaintiff wins, recovery is capped at whatever is in that one entity's bank account on that day. The other brands keep operating. The founders' personal assets sit behind a foundation registered in a jurisdiction that doesn't honor US judgments. The whole thing is built like compartments on a ship. One floods, the rest stay afloat. Most founders build for the upside. The ones who keep their wealth build for the downside, and let the upside take care of itself.

@StefanoGuga Check you DMs.

@LandersAndCRO List

I’ve added $55,000+ in monthly revenue for one of my clients with a stupid simple A/B test. I just inserted an image showing social proof, return policy and information about financing. That’s it. That will add $650k+ in annual revenue. I have 19 more tests just like this one. DM me "LIST" (must be following) and I'll send them over. p.s. check the exact checkout image I made for my client in the comments.