Clay

Been building in silence for 9 years. Will start to share more of what that actually looked like. The wins, the mistakes, what scaled and what didn't. First article is live, more coming regularly.

Increase your ad budget on Sunday, thank me Monday

What nobody tells you about scaling to 9 figures: The product has to be genuinely good. You can't ad spend your way out of a bad product. Eventually the market tells you the truth. The backend breaks before the front end does. Fulfillment, customer service, operations, that's where brands die. Not on Meta. The offer matters more than the creative. I've seen the same product 2x revenue just by changing the offer structure. And creative volume is now the only real competitive advantage left on paid social. Most brands know this. Few actually do it.

@declanecom will do a AMA later this week

@clayyroy Can you explain why bid caps over cost caps? Switched to cost caps a week ago going well so far but still offer testing so not set on target cpa. Would love to hear how you test when using bid cap and where you set your bid relative to target cpa.

bid caps never disappoint on sundays.

Stop watching what everyone else is doing. By the time you copy it, they've already moved on and you're just running someone else's old playbook.

@DTC_ScalingAds @frankkgabriel Not really, never been able to scale hard with AI ads

@clayyroy @frankkgabriel I am wondering if AI statics are working well for you?

Got offered $1.2M for my business. I said no. Best decision I ever made. Here’s the full story.

@carlwickund1 Yes but tbh there is no such thing as a saturated niche if your product stands out and you know how to market it well

@clayyroy Is it what people call a « saturated » niche or not?

@ecomfrr Product is the only thing that compounds. Ads stop the second you stop paying. A great product keeps selling itself 📈

@Merunas2 Not yet. Building is the best part ⛏️

@clayyroy Now it’s worth 100 million. Any plans to sell?

@ecomflorin yesirr

@clayyroy you running one main brand?

A 300k day doesn't happen by accident. It happens because someone built the creative pipeline, tested the offer, fixed the backend, and had the infrastructure to handle the volume without breaking. The day is the result. The system is the work.

Product first. Always. You can't spend your way out of something people don't actually want. After that, one platform mastered before touching anything else, an offer that makes saying no feel stupid, and operations that don't break when the volume comes.

@frankkgabriel improving the product, doubling down on facebook ads testing

@clayyroy Epic. What changes did you implement for this level of growth?

@Merunas2 @athcanft yesir

@clayyroy @athcanft That’s dollars?

it’s so hard to push beyond $10k rn maybe i need to try meta ads too

@Kse1Kemal 10y ago

@clayyroy when you start ecom

Walked into Ginza for ramen. Left with a Patek. Tokyo has a way of escalating quietly.

@mineofalpha Not an AD, it’s more like a grey market dealer. Tokyo has a ton of these shops where you can just walk in and buy, no waitlists or games like with Rolex

@clayyroy Don't they make you beg around like rolex or was this AD really that fast?

@rxhit05 🙂‍↕️

@clayyroy Is that yours?

"becoming a millionaire in your 20s unrealistic" 700,000 people became millionaires last year