Caden Telleson

@MalikMorgan_ Great choice! Nike’s partnerships with athletes have always been powerful, so tying engagement to NBA, NFL, and MLB players is a smart move. It not only boosts visibility but also builds authentic connections with fans who already admire those athletes.

The brand I selected was Nike and my main Goal was to increase engagement on X, Instagram, and Facebook over the next 5 months. My Objective was to Partner with athletes mainly NBA, NFL, MLB to identify Nike with their career. #CMN3980 #EIUFall2025 #SocialMediaStrategy

@devonpatrick22 Love this approach! Finding that balance between creative content, influencer reach, and data-driven insights is exactly what makes a campaign sustainable long-term. Excited to see how this strategy plays out!

Why allocate 50% to Instagram ads? Reels and Stories drive huge engagement, perfect for Green Bean Café’s local push. 🌱 Balancing content and influencers keeps it authentic. Posting via @Hootsuite! #SocialMediaTips #CampaignPlanning

Here’s the budget breakdown for Green Bean Café’s 1-week Instagram campaign! 💸 Ads (50%) for reach, content (30%) for quality, influencer (15%) for trust, and analytics (5%) for tracking. Thoughts? #MarketingStrategy #InstagramCampaign

Crafting a $500 Instagram campaign for Green Bean Café to boost awareness of their sustainable coffee! 🥤 Prioritized 50% on ads for max reach. Follow my process as I share insights this week! #SocialMediaMarketing #Sustainability

Did you know composting food scraps can cut household waste by up to 30%? Start your compost bin today! #CMN3980 #PantherPR #EIUFall2025

Small changes, big impact! Swap single-use plastics for reusable alternatives to reduce waste. Join the eco-friendly movement! #CMN3980 #PantherPR #EIUFall2025

@kaylen_ilagan It's definitely hard to choose an objective to work towards. But i think you did a great job. #CMN3980 #EIUFall2025

One challenge I had with this assignment was figuring out realistic objectives and different strategies. #CMN3980 #EIUFall2025 #SocialMediaStrategy

@kayleeunruh Challenge for @CrumblCookies: Instagram gets more engagement, but X can reach older audiences to drive biz. It's a tough problem for sure.

A challenge for Crumbl would be to figure out if it's worth it, as they get way more engagement on Instagram. But being active on this platform helps engage with older audiences to bring more business, so it would be worth it. #CMN3980 #EIUFall2025 #SocialMediaStrategy

Sponsor collabs (e.g., Barstool) get views but lack direct interaction—challenge was crafting originals that feel authentic. Tactics include athlete polls for fun engagement! #CMN3980 #EIUFall2025 #SocialMediaStrategy

For #CMN3980, I selected @DrinkBODYARMOR based on monitoring gaps like low original posts. Main goal: Position as top premium sports drink. Objective 1: Ramp up X activity to 3-4 posts/day for 50% engagement boost. #EIUFall2025 #SocialMediaStrategy

Recommendations: @Gatorade should address bottle cap complaints in replies to boost trust. @DrinkBODYARMOR needs original posts, not just sponsor content, to grow engagement.#BrandComparison #SocialMediaResearch #CMN3980

Gatorade: 3-4/day (athlete spotlights, replies). BodyArmor: 0 official posts, mostly indirect sponsor mentions . Gatorade posts avg 2K+ likes and 100+ replies. BodyArmor mentions avg 30-50 likes, and higher views. #BrandComparison #CMN3980

I monitored @Gatorade and @DrinkBODYARMOR for 3 days (Sept 16-19, 2025) to compare engagement, tone, and audience response in the sports drink space. #BrandComparison #SocialMediaResearch #CMN3980

Yesir gang 🙏🏻

The 2024 @EIU_FB schedule is out NOW! 🔗: tinyurl.com/eh98rrve #WeNotMe | #BleedBlue

Student ! Athlete

Dawg at WR

Pittsburg High School | C/O 2024 | WR/ATH | #11 | 6’3 170 lbs | 4.0 GPA Senior season Highlights: Check out my highlight - hudl.com/v/2MkCsf