Carla Bourque

PSA: iOS17 is around the corner and there's a lot of speculation going on.. With email and sms: you most likely see no affects to your tracking. Why? Because all links are generally masked by the ESP, which uses it to track and identify, before redirecting to the final link. That final link will have the UTM and data to track. The only real negative I see? PRIVATE browsing on safari, in which you will lose UTM's, but that's a TINY segment of the marketing. And for top of the funnel? Just use a redirect tool like rebrandly to mask your links with your primary domain and set UTM's on redirect, the same way affiliate marketers are doing today. As we continue to receive beta versions, we'll continue testing and provide updates.