Channing Mitzell

@alexolim_ Most artists/ music marketers have to break songs w/no obvious connection or momentum tho :)

Check this out. The video on the left got 3,000 views. The one on the right got 1.6 million. Same format and creator. Posted the same week. Why the difference? The viral post combines Tokyo Drift x Pitbull. 2 globally recognized 2000s bangers at the exact moment Tokyo Drift is trending across all of DJ TikTok. The 3k one combines 2 songs with no obvious connection or momentum. Song selection is a big part of your content strategy. Don't overlook it.

@Jibran_05 “Do not mistake automation for progress” is a bar

if you're an engineer starting marketing, DO NOT AUTOMATE ANYTHING do not make a Veo3 workflow do not buy 10 phones and setup VPNs do not write scripts that generate 100 shitty slideshows THREE engineers this week showed me their complex marketing pipelines BEFORE THEY STARTED MARKETING resist the urge. show your face. post yourself. do not mistake automation for progress

@alexolim_ @jhueri I agree. but is this particular example superstitious ? creators on tt want to use trending audio and music marketers have to fight against that (because majority of songs are not trending)

@ChanningMitzell @jhueri Rule of thumb brother, whenever there's a "superstitious" secret tactic around marketing, it's probably bs

you have to BAN text overlay videos from your ugc campaigns yes they go viral, no they do not convert nobody is downloading your app because they read 4 bullet points over a trending sound the videos that actually drive installs show the product

@WisprFlow @WisprFlow Samm from the Wispr team just hopped on a Zoom with me for 30 minutes and we resolved the issue. Amazing customer experience. Thank you !!!

Hey Channing, I'm Samm from the Wispr team. I'm so sorry for the delay and the frustrating experience. I just personally responded to your original support ticket with a full breakdown of what's going on and how we'll get it fixed. Please check your inbox when you get a chance, and if you'd rather just hop on a quick call to sort it out together, I'm happy to do that too 🙂

@WisprFlow I am getting charged for two subscriptions but App (both deskptop and iOS) telling me I have no words remaining. Your customer support team isn't getting back to me. Can you help?

@milkkarten Thanks for all the sauce via Link in bio

@ChanningMitzell oh this is so kind! thank you!

last thing! if any music social media marketers want to talk to me for my newsletter, would love to hear from you!

@gregogallagher Claude voice maxes at ten minutes, so what’s your workflow?

This has changed my life. Crush steps and do these dynamic AI journal sessions. The goal is to gain clarity and finish with clear decisions and actions steps to move forward.

Introducing Lightreel 2.0 The first AI that tells you how to go viral - Trained on 200,000+ Reels and TikToks - Answers any marketing question - Updated every hour with new videos And, it’s now free to try 🫡 (PS — writing a UGC strategy for EVERYONE who retweets and comments their startup idea)

Shout out @Jibran_05 and Lightreel. Built for general UGC, accidentally cracked something wide open for music mktg. At Electric Feel we’re looking for tools the traditional music mktg world isn’t looking at yet… and Jibran is way ahead of the curve. Go follow what he’s building

@Jibran_05 @yusuff_hamza Massive market here… gonna DM you

@ChanningMitzell @yusuff_hamza Being 100% honest, I’m not entirely sure. Haven’t focused too much on tracking music, although that data is available… so yeah not sure, will look into fleshing out that analysis this week

I built the #1 app in the AppStore with @yusuff_hamza Above ChatGPT and Gemini 1 million downloads in 3 days This article contains everything we did, completely unfiltered, step by step.

@mattwelter Why do you think the page is now like this? Can barely crack 1k views

150M+ views promoting "songs & spotify playlists" just repeating the same slideshow format 9.8M views, 8.6M views, 4.7M views

@milkkarten Just did, thanks!!

@ChanningMitzell dm me on substack and i will send a link!

today’s newsletter is an interview with glossier

Joshua Slone: Just announced his debut to the world... a surprise album coming out in 8 hours (on a Tuesday night!). No previous music, no countdown page, nothing. This is like learning to drive during your first NASCAR race. He just lit the playbook on fire and I love it

Anyone claiming to have the blueprint for success in today’s music business is selling snake oil. Doesn’t matter if it’s an “expert” with a blue check and a course or an A&R at a major trying to sign an artist. Everyone’s just trying things and figuring it out in real time.

Most big artists would likely never use their Spotify picture for literal campaign messaging- "too on the nose." Fred again.. did it anyway for his 10 weeks/songs/cities rollout. Distribution isn't a given just because you have a huge fan base. Useful beats cool (for this)

So "Blow Records" makes "AI-powered" Brazilian funk (+content) and it hit Spotify's Viral 50. Ppl seem to love it ironically but streams are streams. Real artists lose when this AI slop wins b/c it's optimized for memes and the algo.. so that's where we're at.. memes over merit..