Data can and should be used responsibly and with positive intent. I don't think that this is currently the case for X/Twitter so I'm leaving the platform for now. If you're so minded you can find me on LinkedIn linkedin.com/in/mundychris/
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Chris Mundy
3.8K posts
Chris Mundy
@ChrisMundyLdn
CEO of RSMB. Interested in science, technology, visual arts and random things. Opinions are my own. 🇬🇧 🇦🇲🏳️🌈
London Katılım Eylül 2009
1.4K Takip Edilen626 Takipçiler
Exciting day for the team at @RSMBLtd! Proud to launch RSMB Fusion, a game-changing platform that empowers our clients to unlock the full potential of their data in a privacy safe way.
#RSMBFusion #Innovation #DataFusion
RSMB@RSMBLtd
🚀 Introducing RSMB Fusion! 🚀 Say goodbye to fragmented data & hello to powerful insights. Our new cloud platform integrates multiple datasets, giving you a 360° view of customers & boosting campaign performance. Turn data into a real asset: rsmb.solutions/rsmb-fusion #RSMBFusion
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It's been a really thought provoking exercise this year thinking about the point of difference that RSMB provides our clients and how that informs our priorities and marketing activity. A colourful new logo that represents a much bigger project that we're really proud of.
RSMB@RSMBLtd
Today we’re unveiling our new logo. It reflects our expertise in helping our clients develop a better view of their customers esp. through our data integration & cross-media measurement solutions. The circles represent datasets that we join up to provide a holistic customer view.
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RSMB is Hiring! This is a great role working to ensure that Barb data has the precision and representativeness that the industry expects. If you know someone that may be interested please share.
RSMB@RSMBLtd
We're hiring a Statistician to head a team of statisticians and data scientists predominantly working on RSMB's contract with Barb. The role is a mix of team leadership, statistical expertise & client liaison. Find out more at rsmb.solutions/recruitment #audienceresearchjobs
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I'm delighted that Alison Finch will be joining us at RSMB to be Client Account Lead for RAJAR. Alison takes over from Anne Robshaw who is moving on after 17 years. research-live.com/article/news/r…
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Chris Mundy retweetledi
CFlight audiences, with methodology developed by RSMB, is live: now media agencies can get a single view of video ad campaigns across platforms for 14 trading audiences. Congratulations to everyone involved at broadcasters, RSMB, Techedge, Barb & Thinkbox
rsmb.co.uk/news-items/cfl…
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@BFIFlare Is there any way to look at the program now the queing system is live?
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#BFIFlare booking tips
🔑 Check your login
🍿 Pick your films beforehand
🎟️ Interested in 10+ films? Consider a Festival pass!
BFI Members' priority booking opens tomorrow at 11:30am, when you'll be randomly allocated a place in the queue. General sale opens on Thursday.
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This is a good read. The degradation of the internet by platforms.
on.ft.com/3UzNbiH
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The marketing industry: "sustainability is our number 1 objective". Also the marketing industry: "have a freebie cotton tote bag and mobile power bank!"
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A pint-sized bottle of wine is the perfect size for two people to share over lunch (two glasses apiece).
That their sale was not possible during our membership of the EU highlights the absurd degree of micromanagement we were subjected to by Brussels.
bbc.co.uk/news/uk-politi…
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Chris Mundy retweetledi
Well that was unexpected. Upgraded to #iOS17 and it surfaced a load of unlistened to 2019 voicemails, with one from my late dad at the top. #bittersweet.
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Chris Mundy retweetledi
The average whistle-to-whistle TV set audience for the @FIFAWWC 2023 Final (11:03 - 13:05) was 13.3m across @BBCOne, @BBCiPlayer, @ITV and @ITVX (excluding viewing on non-TV devices). TV set viewing peaked at 14.8m at 12:54. TV set reach was 16.9m, a share of 84.7%.
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Chris Mundy retweetledi
RSMB are delighted to announce that we're partnering with @streamhubuk to deliver cross-platform measurement solutions that integrate RSMB's expertise in cross media measurement into Streamhub's video analytics and audience targeting platform rsmb.co.uk/news-items/rsm…
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Chris Mundy retweetledi
If you follow us, you're probably interested in audience measurement and therefore panels. Christina Baker from our Stats team has written a great blog on the importance of panel balance and how we go about it, it's well worth a read. rsmb.co.uk/post/panel-bal… #AudienceResearch
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Chris Mundy retweetledi
Yesterday, @elonmusk’s Twitter labeled NPR “state-affiliated media,” even though the company’s own policy stated the organization shouldn’t be labeled as such because it has editorial independence (left).
Hours later, Twitter removed the reference to NPR in the policy (right).
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He was meant to be surrounded by Daleks but that triggered the Bing content filter. Not too sure what Bing thinks a Dalek is
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OK it's not going to take over the planet just yet. This is meant to be Daniel Craig as James Bond leaving the TARDIS on a foreign planet.
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In honour of it being Friday night I've just asked the Bing Image generator to create a picture of a french bulldog skateboarding on a frozen lake. How has all this happened so quickly?! Check it out yourself bing.com/create
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