RSMB

🚀 Introducing RSMB Fusion! 🚀 Say goodbye to fragmented data & hello to powerful insights. Our new cloud platform integrates multiple datasets, giving you a 360° view of customers & boosting campaign performance. Turn data into a real asset: rsmb.solutions/rsmb-fusion #RSMBFusion

Today we’re unveiling our new logo. It reflects our expertise in helping our clients develop a better view of their customers esp. through our data integration & cross-media measurement solutions. The circles represent datasets that we join up to provide a holistic customer view.

We're hiring a Statistician to head a team of statisticians and data scientists predominantly working on RSMB's contract with Barb. The role is a mix of team leadership, statistical expertise & client liaison. Find out more at rsmb.solutions/recruitment #audienceresearchjobs

RSMB is proud to have worked with @BarbAudiences , @Kantar and @IpsosUK to make the expansion of the Barb panel to 7,000 homes a success. In a nutshell our role was ensuring the expanded panel is representative so the industry sees the full benefit of the sample size increase.

ICYMI - The number of UK households with one or multiple streaming subscriptions is showing a plateau, according to Barb’s latest Establishment Survey. 19.5m UK homes, or 67.9% of the population, had access to a SVOD platform in Q1. More here: the-media-leader.com/svod-platforms…

Comparability without contradiction is crucial in our era of data abundance says Justin Sampson, Chief Executive at Barb in an article out today in @TheMediaLeader . Read the full piece here: 👇 📺 the-media-leader.com/comparability-…

We are very excited to unveil our new AV Reach Maximiser optimisation tool, developed in partnership with @RSMBLtd, @The_IPA and @lumenresearch. Find out more and try the tool for yourself: lnkd.in/emEqPicv #CinemaAdvertising #MediaPlanning #AVPlanning #Media #Attention

We're delighted Alison Finch will be joining RSMB as Client Account Lead. Alison takes on responsibility for our work for RAJAR from Anne Robshaw who is leaving after 17 years with us. rsmb.co.uk/news-items/rsm…

CFlight audiences, with methodology developed by RSMB, is live: now media agencies can get a single view of video ad campaigns across platforms for 14 trading audiences. Congratulations to everyone involved at broadcasters, RSMB, Techedge, Barb & Thinkbox rsmb.co.uk/news-items/cfl…

New Year, New Job? We're recruiting a Technical Client Services Manager, with core responsibility for delivery of RAJAR. It's a SM level role which will suit someone with good account management and research skills. More on our website here rsmb.co.uk/vacancies

Cooper visiting the RSMB office today 🐶

A couple of weeks ago we announced our partnership with @streamhubuk . Here's a little bit more information on the solutions we're providing for the connected TV world via a piece in @streetfightmag streetfightmag.com/2023/07/06/new…

Great piece by @BarbAudiences on ways to analyse Barb data by non-traditional audiences, including IPA Touchpoints data for which RSMB do the integration barb.co.uk/what-people-wa…

As a result of a promotion, we're recruiting a Junior Analyst to work in our RAJAR and Barb Bureaux team. More details on the link rsmb.co.uk/vacancies

RSMB are delighted to announce that we're partnering with @streamhubuk to deliver cross-platform measurement solutions that integrate RSMB's expertise in cross media measurement into Streamhub's video analytics and audience targeting platform rsmb.co.uk/news-items/rsm…

If you follow us, you're probably interested in audience measurement and therefore panels. Christina Baker from our Stats team has written a great blog on the importance of panel balance and how we go about it, it's well worth a read. rsmb.co.uk/post/panel-bal… #AudienceResearch

Delighted that CFlight won the Adrian Edwards Award for Best Use of Datasets at the Mediatel awards. Congrats to @Thinkboxtv, @itvmedia and @4SalesUK who commissioned the project. RSMB developed the methodology and Techedge implemented it. rsmb.co.uk/news-items/cfl…

We're recruiting a Senior Developer with a particular focus on supporting data pipelines for data visualisation. The job description is on our website >> rsmb.co.uk/vacancies. #ITJobs #ITvacancies

Great to see CFlight nominated in the Best Use of 1st Party or 3rd Party Data category! An excellent collaboration between the The @RSMBLtd team and @Thinkboxtv , @4SalesUK , @itvmedia and @SkyMediaUK  and a gamechanger for TV and BVOD advertising evaluation.