
watched a privacy startup coin a term and land it in The Independent + NY Post headlines.
the term: "AI doxxing."
no agency. no retainer. one pitch with the right framing. the play:
- they noticed Gemini was leaking people's real phone numbers
- named it before anyone else did - "AI doxxing, the privacy story of 2026"
pitched it as a trend, not a product
- The Independent ran the quote verbatim. NY Post syndicated it. both put the term in the headline like it was already canon
- that's the whole game now. you don't ask for coverage. you hand a journalist a word they didn't have yet.
the company's @ClearNym - they're building the actual fix. worth a look if you've ever googled your own name and flinched.
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