Cole South

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Cole South

Cole South

@ColeSouth

Played high stakes poker 2006-2015 🃏 Now I sell Jiu Jitsu gear at https://t.co/EwP8NjgIgB 🥋 Tweets mostly about e-commerce, tech, and business.

San Diego Katılım Ocak 2011
722 Takip Edilen14.9K Takipçiler
Cole South
Cole South@ColeSouth·
@zoecabina Could start by trying to keep JE alive as long as possible for profit. Then move to refusing to go see his extremely sick kid in the hospital, while hanging with JE. Even if there is no concrete proof he was doing anything illegal, he is an absolute POS.
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Ζoë Booth
Ζoë Booth@zoecabina·
I've seen nothing to persuade me that Peter did anything wrong. A lot of the people relishing his demise have something to gain from him losing, i.e., they are other health influencers competing for attention and clients Happy to be proven otherwise.
Peter Attia@PeterAttiaMD

The following email is what I sent my team last night. I sent a similar version to my patients, also. *** You’ve put your trust, your credibility, and your hard work into what we have built together, and I take that responsibility seriously. You deserve a complete and honest account of what did and did not happen. I apologize that I did not get this out sooner, but I want to be thorough. The purpose of the DOJ releasing these documents is clear: to identify individuals who participated in criminal activity, enabled it, or witnessed it. I am not in any of those categories, and there is no evidence to the contrary. To be clear: 1. I was not involved in any criminal activity. 2. My interactions with Epstein had nothing to do with his sexual abuse or exploitation of anyone. 3. I was never on his plane, never on his island, and never present at any sex parties. That said, I apologize and regret putting myself in a position where emails, some of them embarrassing, tasteless, and indefensible, are now public, and that is on me. I accept that reality and the humiliation that comes with it. *** I want to start by directly addressing the email thread that I’ve been asked about the most. In June 2015, I sent Epstein an email with the subject line “Got a fresh shipment.” The email contained a photograph of bottles of metformin, a medication I had just received from the pharmacy for my own use. The subject line referred to the picture of the bottles of medication. He replied with the words “me too” and attached a photograph of an adult woman. I responded with crude, tasteless banter. Reading that exchange now is very embarrassing, and I will not defend it. I’m ashamed of myself for everything about this. At the time, I understood this exchange as juvenile, not a reference to anything dark or harmful. At that point in my career, I had little exposure to prominent people, and that level of access was novel to me. Everything about him seemed excessive and exclusive, including the fact that he lived in the largest home in all of Manhattan, owned a Boeing 727, and hosted parties with the most powerful and prominent leaders in business and politics. I treated that access as something to be quiet about rather than discussed freely with others. One line in that exchange, about his life being outrageous and me not being able to tell anyone, is being interpreted as awareness of wrongdoing. That is not how I meant it at all. What I was referring to, poorly and flippantly, was the discretion commanded by those social and professional circles–the idea that you don’t talk about who you meet, the dinners you attend and the power and influence of the people in those settings. What I wrote in that email reads terribly, and I own that. *** I met Epstein in 2014 through a prominent female healthcare leader while I was raising funds for scientific research. At that time, he was widely known in academic and philanthropic circles as a funder of science and moved openly among credible institutions and public figures. Between summer 2014 and spring 2019, I met with him on approximately seven or eight occasions at his New York City home, regarding research studies and to meet others he introduced me to. I never visited his island or ranch, and I never flew on any of his planes. When I was at his home, it was either meeting with him directly, meeting with small groups of scientists, doctors, or business leaders, and once at a dinner in 2015 with a number of guests including prominent heads of state. In retrospect, the presence and credibility of such venerable people in different orbits led me to make assumptions about him that clouded my judgment in ways it shouldn’t have. I was not his doctor, though several times I answered general medical questions and recommended other providers to him. Shortly after we met, I asked him directly about his 2008 conviction. He characterized it as prostitution-related charges. In 2018, I came to learn this was grossly minimized (more on this below). I was incredibly naïve to believe him. I mistook his social acceptance in the eyes of the credible people I saw him with for acceptability, and that was a serious error in my judgment. To be clear, I never witnessed illegal behavior and never saw anyone who appeared underage in his presence. *** In November 2018 I read the Miami Herald investigative article. I was repulsed by what I learned. Nauseated. It marked a clear and irreversible line between what I knew before and what I understood afterward. At that point, I told him directly he needed to accept responsibility for what he did. Hoping to provide the victims from the Herald piece with support, I contacted a residential trauma facility to understand what funding comprehensive care for many victims would require. (Those communications were between me and the facility and were therefore not part of the document release.) I spoke with him and shared that information and insisted that he fund their care, beginning with residential treatment and followed by lifelong therapy. In hindsight, even attempting to facilitate accountability was a mistake and once again reflected just how naïve I was at the time. Once the full scope of his actions was clear, disengagement should have been the only appropriate response. My intent does not change that, and I regret not drawing that boundary immediately. *** Nothing in this letter is meant to minimize the harm suffered by the young women Epstein abused. Their trauma is permanent. I am not asking for a pass from you. I am not asking anyone to ignore the emails or pretend they aren’t ugly. They simply are. The man I am today, roughly ten years later, would not write them and would not associate with Epstein at all. Whatever growth I’ve had over the past decade does not erase the emails I wrote then. I recognize that my actions and words have consequences for the people I care deeply about, including all of you. I regret the cost this has placed on you, and I take responsibility for it. I won’t ask anyone to defend me or explain this on my behalf. If you have questions or concerns, I’ll address them directly with you, my team.

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Cole South
Cole South@ColeSouth·
I don’t read many new books, but here are 3 I re-read every year: 1. Die with Zero by @bp22. Squandering your life is a lot more dangerous than squandering your money. 2. The Road Less Stupid by Keith Cunningham. Stop being busy, start thinking. 3. Never Split the Difference by Chris Voss. An emotional intelligence book disguised as a negotiation book.
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Cole South
Cole South@ColeSouth·
@tradebutwhy @bp22 it's a great, quick read with a very unique POV and excellent storytelling. it really made me think about how i want to design my life in terms of different experiences at different points. no i haven't really read much BJJ related stuff.
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TradeButWhy
TradeButWhy@tradebutwhy·
@ColeSouth @bp22 Die With Zero has been on my list for years, will read that next if you think it's that good This might be a weird request but do have you ever read any good books on BJJ? Nothing instructional, more like philosophy, history or general wisdom.
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Rob Freund
Rob Freund@RobertFreundLaw·
Thesis was sued today in a false advertising class action for running ads comparing its supplements to prescription medications like Adderall. Here are example ads from the complaint:
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clarky cogitates
clarky cogitates@clarkycogitates·
@nateliason Apparently we haven’t hit the point of profitable returns yet with 2. Feels infinitely harder than 1 and we’re now questioning whether we really want #3 but you’re giving me hope.
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Nat Eliason
Nat Eliason@nateliason·
2yo is currently giving 6mo a bottle while 4yo plays outside, I’m peacefully making a sandwich. You really do get economics of scale with more kids.
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Cole South
Cole South@ColeSouth·
@TheRealRikkiDee Hell yea man, congrats. Hard leap to take but soooo worth it. Good luck 🍀
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The Real RikkiDee
The Real RikkiDee@TheRealRikkiDee·
1/ I’ve gambled for a living most of my adult life. Poker. DFS. Crypto. I won millions. Two years ago, I abruptly quit in search of something I didn’t yet know I was looking for. Giving up millions in expected value turned out to be the best decision I’ve ever made.
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Rob Freund
Rob Freund@RobertFreundLaw·
Yet another "ecom automation" guru busted. 1) There is no such thing as risk-free Amazon automation. 2) Utah remains fraud capital of the world for 2025
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Cole South
Cole South@ColeSouth·
@PracticalEcomm @bandholz Great recap man, it’s inspiring to hear you reflect on the year. Can be so easy to just keep moving forward on autopilot. You’ve got me doing a good/bad/ugly right now. Congrats on a profitable and stable year, and good luck in 2026.
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Bryan Porter
Bryan Porter@jbryanporter·
Bittersweet Update: My time is over as Chief eCommerce Officer at Simple Modern. A few years after starting the company, my focus narrowed to scaling our eCommerce channels. 10 years of growing Simple Modern with dear friends has been such a gift.
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Bryan Micon
Bryan Micon@BryanMicon·
> be me > 2006 > Playing online poker on my couch > 2:30pm on a Wednesday > Knock on door, look out peephole > beautifulwoman.jpg > She's out of gas, needs help > I help her, we chat for an hour > Vibe is amazing > Move to Vegas together a few months later > Married, beautiful daughter > Vibe is still amazing 2 decades later
Alma Maito🥛🐯@AlmaMaito

Tell me the lore behind your current relationship

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Rahul Issar
Rahul Issar@therahulissar·
It is very very hard to scale a brand under 1.0 NC ROAS. Almost silly unless it's VC money and you are just dumping spend into meta at a stupid amount per day. Majority of apparel brands we see that do well have similar metrics to what Zach's showing here. MER usually is closer to the 5-6 mark once you've built retention to a really strong position and you have frequency product drops. Goal is to build profitably at the start and then figure out how your business can spit back more returning customer revenue to help fund your acquisition growth.
Zach Stuck@zachmstuck

For those asking we run Hollow at 1.9 ncROAS. We produce positive contribution margin at a 1.9 but nothing to be excited about. Our MER is much higher than 1.9, this is where the majority of our profit comes from (returning customer) outside of retail/amazon. Any apparel brand that’s bootstrapped and under 9 figs that claims they can run below a 1.0 ncROAS…is likely is full of shit (previous tweet was about my other brand).

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Cole South
Cole South@ColeSouth·
@aaronrubin I feel bad for Pakistan catching strays in all of this 😆
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Cole South
Cole South@ColeSouth·
this crazy year of tariffs ended up just incentivizing more manufacturing in China... 🇨🇳 China - we're basically back to pre-Liberation Day tariff levels 🇵🇰 Pakistan - we're getting slammed with this 19% reciprocal duty. not a fun check to keep writing 💸
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Rob Freund
Rob Freund@RobertFreundLaw·
A false advertising class action filed Monday alleges that "America's Coffee" is not made in the US. Black Rifle Coffee is being sued by California consumers who say "none of the coffee that defendant sells is grown or produced in the United States."
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Rob Freund
Rob Freund@RobertFreundLaw·
Fitness YouTuber asks equipment co. to send him a $4,000 machine to review. They send it, YouTuber creates video called "This Is the Worst Product I've Ever Reviewed" and calls the machine "a pile of shit." Equipment co. is suing YouTuber for defamation.
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Jason Applebaum
Jason Applebaum@Jason______A·
My 10th day active on twitter 10 months ago I said @lukebelmar was shit yet y’all wanted to fade Twitter Dad. Listen to me! As I have said all of this 100 times - Amazon, Walmart Automation (any of the automation) is a scam 100% no exception - Stop buying courses! You can find anything you want on YT for Free - Save your money, a lambo isn’t cool anymore. Carrio Motors ruined it. - If you do buy a lambo for the love of god baby Jesus allah and tom cruise don’t do the black sheet unveil. - Invest what you can. Compound interest is the greatest thing on the planet - You don’t have to have a morning routine to be successful - Stick to your word - Don’t think making it back when you lose it is just as easy as when you made it. It’s 100000000000x harder and 99.9% chance you won’t make it back. - Stop buying dumb shit that impresses poor people. - Work out - Read Books - Nobody is Coming to save you - Discipline beats motivation - Respect people who deserve it. Destroy people who don’t. - Don’t compare yourself to people who live lives that look good on social media. 9/10 they live check to check and hate themselves. - Revenue does not equal profit (read this 10 times) - I’ll say it one more time, Invest what you can. Compound interest is the greatest thing on the planet. -10 years sounds like a long time but it happens in an instant. Invest NOW!
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Jason Applebaum@Jason______A

I’d rather eat scrambled shit from an elephant than listen to a word this guy says. My ears bleed when he yaps

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Zach Stuck
Zach Stuck@zachmstuck·
5 years of infertility 4 IVF transfers 3 pregnancies 2 losses 1 you Fatherhood has given me new found purpose I’ve never been happier in my entire life
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