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Like every other Friday, we present a new curated insights paper focused on research to sharpen your decision-making and domain knowledge. Enjoy: The Future of the Internet: Domain Registrars and New TLDs - Guardians of the Web. Reading time: 6.5 minutes. In the throbbing heart of the digital ecosystem, domain registrars weave the invisible web of cyberspace. Guardians of the web, they decide the fate of millions of virtual spaces, shaping the digital identity of companies and individuals with a simple string of characters. The year 2023 has revealed that, despite the crowd, the Internet remains a horizon open to exploration, a frontier where there is still room to make a mark, to innovate, to assert one’s tailor-made identity. In the vibrant digital ecosystem, the power of domain registrars is extraordinarily concentrated. Examining the data of the new gTLDs, the top 15 ranked registrars control a significant portion of the market with over 14 million domains. The Power of Domain Registrars At the top, @GoDaddy reigns with 4.943 million domains, holding 14.53% of the market share. Closely following is @Namecheap with 14.19% and 4.826 million domains, showcasing its strong presence in the industry. @namesilo and @AlibabaCloud_jp Alibaba Cloud Computing stand out with 5.45% and 4.66% of the share, respectively, while @GMO_Group 4.65%. These giants demonstrate how trust and technological innovation are capital in the domain name sector. Beyond the first 5 leaders, registrars such as @Hostinger, @squarespace and @Dynadot strengthen the landscape with a significant market share, followed by other influential registrars like @tucows , @PublicDomainRegistry and others. The gTLD Surge: Internet's New Chapter In the contemporary digital landscape, new gTLDs are redefining the way we identify ourselves online. With over 61% of the market share concentrated in the top 15 new gTLDs, we are witnessing a new virtual geography that extends beyond the traditional boundaries of ".com" and “.net”. Leading this digital fleet is ".xyz", which, with its 3.669 million domains, represents 10.79% of the sector, embodying the ideal of a universal and accessible domain. Close behind are ".online" and ".top", with 3.155 and 2.885 million domains respectively, symbolizing borderless connectivity and excellence in cyberspace. “.shop" and ".site" reflect the growing e-commerce economy and online presence, with 2.188 and 1.632 million domains, while ".store" asserts itself as a beacon for digital retail. The Growth and Need for New TLDs The Internet domain landscape has undergone a significant transformation, highlighting a sustained growth trend for new gTLDs. In less than one year, we have witnessed a steady increase from 30 to 34 million registered domains, a clear sign that these newcomers to the digital space are gaining ground. This expansion reflects an undeniable reality: in the quest for originality and recognizability online, individuals and businesses are increasingly turning to new TLDs. They offer the possibility of acquiring shorter, more intuitive, and memorable domains, which are vital for standing out in an information- saturated Internet. The growing popularity of new TLDs is not just a matter of fashion or preference; it's the answer to a need for personalization in cyberspace. In a world where digital identity is as critical as the real one, the uniqueness of a domain can make the difference between being noticed or overlooked. 2023 has shown us that in the vastness of the web, there is still room to grow, to innovate, to be distinctive. And as we move towards an increasingly crowded digital future, the demand for these new TLDs, bearing witness to tailored identities, seems only set to increase.

What makes one naming protocol better than the other? The web3 domain community is actively discussing UD and ENS, with each group strongly advocating for their preferred protocol. The future is undeniably promising, and we are fully equipped to shine a light on it. Our features effortlessly support the primary naming spaces, and a fantastic future awaits on the horizon. Prepare for greatness by actively listening, not just speaking.