dx

Sales comps are for suckers! Market makers make the price.

I ran a little experiment that I want to tell you about... I used to think buying a premium dotcom domains were a waste of cash. I’d hear stories of people spending $500k on a dotcom domain and would silently laugh to myself. If only you spent that money on paid ads, viral videos etc. That 500k might be 100k customers! You're just lighting the cash on fire for ego. But I was wrong... I recently started actually acquiring some dope domains. So, I ran an experiment. What if I took the same product and slapped on a new premium dotcom domain. A dot co for a dot com. And I started seeing the conversion rates jump 2-3x Same EXACT product, just a new domain, more customers. Pretty wild. But the dotcom adds trust and organic search. And some of these domains were under $10,000, not talking just $1M domains. Very short payback periods. So, yeah my realization is premium domains can be totally worth it especially in B2B. I'm starting to think about only starting companies that have premium domains... Brand matters more than ever.