DESIGN BRIEF FRAME 1 for Graphic Designers FRAME 2 for Ui/Ux Designers Brand Name: SUYA SPOT EXPRESS Tagline: Serious Suya? na here e dey happen Target Audience • PRIMARY: Urban Nigerians aged 18–35 (students, young professionals, creatives) who love bold local flavors, are active on social media, value convenience and aesthetics, and frequently order food online or eat out at trendy spots. • SECONDARY: Corporate workers, families, and event planners aged 25–45 who prioritize hygiene, consistency, quick service, and reliable bulk ordering for lunch, dinner, or gatherings. Brand Personality: Suya Spot Express was created to elevate one of Nigeria’s most beloved street foods into a structured, scalable, and modern quick-service experience. While suya is deeply rooted in Nigerian culture associated with nightlife, friendship, and bold flavor, it has largely remained informal, with limited branding, inconsistent presentation, and hygiene concerns. At the same time, a new generation of urban consumers desires convenience, digital ordering, aesthetic environments, and trusted food standards.
