Damian Summers

@ilikeyoumatt Thanks for sharing Matt!

A gambling company commenting on hayfever: Is this a new low for local journalism? by @DamianSummersPR thedrum.com/opinion/2024/0…

Controversial Opinion: You can’t fake it til you make it in sports PR by @PR_Vix hatch.group/you-cant-fake-…

@ilikeyoumatt Thanks Matt!

The crucial role of brand personalities and values in Digital PR by @DamianSummersPR impressiondigital.com/blog/brand-per…

Copycat PR campaigns are making brands forget their own audiences by @david_white90 thedrum.com/opinion/2024/0…

@ReporterExchang The question remains... which newsrooms?

BREAKING: Several newsrooms are now investing in AI technology to handle PR releases efficiently. But the question remains: Will machines match the human touch in identifying compelling stories? #journalism #journorequest #reporterexchange

Very keen to connect with US-based Digital PR freelancers - if this is you or if you know anyone, please send them my way!

@stokel Thanks for referencing my tweet, Chris! I should be clear that the screenshot in my original post was a joke, a journalist hadn’t asked me to post them a press release… Some have had legitimate emails with a similar tone though! Good read and agree with the points you raise!

I found out that I had been signed up to 46 separate PR mailing lists without my permission, then used data legislation to find out what the companies held on me. PRs might be surprised to learn it wasn't correct, and their leads didn't turn into stories fastcompany.com/90963965/my-qu…

@CommonsConnolly haha yeah for sure - more an indictment of the industry I think

@DamianSummersPR It’s a damning indictment on me that I initially only read the first line and took a moment to work out what this new app/website/software for journalists to filter pitches called ‘Post’ might be

Pretty wild email from a journalist this morning following outreach

A great start to my career in satirical comedy

@iamrofe @PaulBeadle Ultimately, removing a journalist as the gatekeeper to publication with hundreds of thousands of readers is problematic, especially when not explicitly stated for the readers.

@PaulBeadle Shouldn't work like that mate, what you're describing is called an advertorial.

I keep seeing stories from 'journalists', thinking i'll go pitch them something similar. Only to find out that they aren't journalists at all, they are PRs with seemingly direct access to upload stories to publications. These look like paid placements to me, they aren't labelled as such

@JohnsonLuca Hey Luca, hope you're good! Could you follow me back so I can drop you a DM about the driving test backlog?

@RichLeighPR We've just been through this process - Roxhill seems to be the winner on all fronts for us! Muckrack seemed great, but 💰💰💰 seemed too high to warrant it! Worth plugging this by @TayladaviePR on investing in country-specific tools as well! wearenorth.uk/insights/link-…

PR people, what's the best media database these days? And why, do you think? Considering other options for us. International is a must.

@emmalcarstairs 🎉🎉🎉🎉 Well done Emma, smashed it! 🎉🎉🎉🎉

Beyond proud that Queensmith has been shortlisted for a Global Search Award for Best Use of PR in a Search Campaign -Large! 💍✨🥂. Happy Friyaaay!

Lovely Friday news! 😍 We’re excited to be nominated at The Global Search Awards across six categories. Three of which are in collaboration with our clients Queensmith and Cancer Research UK. 🤝🥳 Congrats to our team, clients, and other nominees! 👏 s.impression.tips/gStP50OJRGt

Today is the last day to fill out my Digital Marketing survey!! Thank you SO much to everyone who has filled it out so far 🙏 If you work in #digitalPR #SEO #digitalmarketing please take and share the survey if you have a spare 3 mins today forms.gle/t2HgGdZuTWSEK3…

@alexhicksonpr We do! Hope this helps - northantslive.news/news/northampt… / thetelegraphandargus.co.uk/news/20715232.…

Does anybody have any good examples of recent digital PR campaigns that used a case study as the driver of the story but managed to link to their client within the piece? 💡

🔗 Calling all Digital PR Freelancers! 🔗 Working on some housekeeping bits and ensuring we've got the right details and info to hand should we need it in future! Looking for creds/portfolios, your offering and rates please - damian.summers@impression.co.uk or DM me!

@louisevparker Yesss the IMAP error thing?

is anyone else getting error messages when trying to send emails via buzzstream or is this just a Propellernet problem?

To add to this, if you want any more info or have any questions, I'll be happy to answer them if it helps to inform you better on any next steps or in pursuing a new role!

If you want to work in a supportive team that's creative and challenges you, or if you have any qs then drop me a message or apply through the links above!

Just in case I'm missing anyone on LinkedIn and to capture all the PRs on Twitter🚨 We're recruiting into our Digital PR team again here at Impression! 🚨