Dan Lambert

This @MarkRober thumbnail caught my eye, so I thought it would be interesting to break down WHY this thumbnail is GENIUS! 🧠 There’s lots of interesting techniques & details that you might not realise at first glance, but put together, this thumbnail makes you CLICK! THREAD 👇

I’ve worked with some of the biggest creators in the world, contributing to over 2 BILLION long-form views on YouTube. Here are 5 TIPS I think EVERY creator team should be following 👇 1️⃣ SERIALIZE YOUR CONTENT 📹 You don’t need to reinvent the wheel every time you upload. Create repeatable formats and series you can rely on. Something that guarantees a predictable viewership minimum for your channel. Most successful channels aren’t built on random ideas, they’re built on systems. 2️⃣ REPURPOSE YOUR CONTENT ♻️ Making new videos is HARD. But if you’re already sitting on hundreds of hours of content, it doesn’t take much time to convert it into different formats like: - Vertical clips - TikToks, YouTube Shorts, Reels - Compilations - stitching multiple of the same series into one ultra-longform video. The same content put in a different package can attract a whole new audience. Maximize the reach and revenue each piece of content brings you. 3️⃣ DOUBLE DOWN ON WHAT WORKS 📈 A lesson I learned from @PaddyG96 is to double down on videos that perform well. What does this mean in practice? - Say your videos average 200k views, and your latest upload hit 1m views. That’s called an outlier. - Follow up the 1m view outlier video as fast as possible. This might seem obvious, but most creators just go back to making the 200k view videos. This rule applies to your back catalogue too, check which videos have over performed. 4️⃣ FILE BACKUPS & ORGANIZATION 💾 TikTok and YouTube are NOT your personal backup drives. Posts get deleted, accounts get suspended. Get in the habit of backing up every single thing you do and being systematic in how you organize your projects. Start simple: - Set up Google accounts and a shared drive for your team to use on all projects. - Back up: Video footage, final video export files, thumbnail JPEG’s and PSD’s, creative and legal documents and anything else crucial to your business. And don’t rely just on cloud storage, have physical hard drives too. 5️⃣ SHARE YOUR LEARNINGS 💡 A lot of creator teams keep everything to themselves, and I get it. But when you don’t share, you also don’t learn. MrBeast has explained how he used to have mastermind groups with other creators, all focused on learning together. Because 5 creators will make 5X the mistakes and learn 5X as fast compared to doing it on your own. The best teams are out networking and building relationships, talking to their counterparts at other companies, sharing insights and learning. You’ll be surprised to find that you don’t have as much competition as you think, and how happy others are to help.

@JPainter_ Congrats man, really well deserved success!

Huge milestone tonight, I fell in love with making YouTube videos when I was just 11 years old, I dreamed of one day becoming a YouTuber and over a 7 year period I made hundreds of videos with no luck So I decided I wasn’t good enough on camera or charismatic enough for anyone to care and I gave up on that dream For the 10 years that followed I got to semi-live out my original dream by working for other YouTubers and I had a lot of fun learning a lot along the way But I found myself aged 27 no closer to my original goal and that’s when I decided I need to go for this now or I’ll regret it for the rest of my life Tonight, just 9 videos later… this happened, it feels like 15+ years of ups and downs, every time I tried and failed, every time I convinced myself I wasn’t good enough are all starting to become worth it Everyone that knows me personally will know I’m one of the most YouTube obsessed people you’ll ever meet and finally it feels like we might actually make it

@sethfowIer $29

Good morning, guess the RPM 🤓

We’ve all seen those surveys, every kid wants to be a YouTuber, influencer or streamer. 😬 Unfortunately, I’d argue that most kids are thinking about it wrong. ❌ 👉 I think if you want to become a creator, you should work for one first. Take some of the most beloved actors and comedians we know today. Many started by interning and working behind the scenes at SNL and Late Night shows before having their big break. As the creator space becomes more and more competitive, many of next creator generation will take the same path. Learn first, and create later. Think of it like an apprenticeship. You get to learn the craft by working with an established creator business, all while being paid. But why work for someone else? 👇 - Because there is no school, degree or classes that you can take to learn how to make a YouTube video, or optimize your TikTok. And I don't think there can ever be a true education for any of this as it'd be outdated before you'd finish writing it. - When you’re part of a creative group who are all trying to solve the same problems, you’ll break and learn things fast. - You’ll get to have a front row seat to creative processes, key decisions being made, mistakes unraveling in real time. The good, the bad and the ugly. Many of the most talented minds behind the scenes have already found their own success as creators. But I think that as opportunities for creators to earn keep growing, we’ll see more behind the scenes folks find the confidence to leave their jobs and become creators themselves. What do you think? 🤔

Small to medium sized creators have been quietly winning on YouTube, let me explain why 👇 When I started working with Azzyland in 2018, there were 5 big reaction channels - Azzyland, Infinite (Caylus), Reaction Time, DangMattSmith and Sniperwolf. Each getting 100-200m monthly views - even more impressive when you consider this was all before language dubbing. 📈 The whole genre was dominated by a handful of channels. Fast forward to 2023 at Jesser Reacts, I noticed that whilst the total viewership in the genre kept growing steadily, we were struggling to break through our viewership baseline of 25-30m monthly views. We tried changing a lot of things but nothing seemed to help. So what changed between 2018 and 2023? 🤔 👉 More channels started publishing reaction videos, but crucially, each one was targeting specific audience interests.💡 We actually ended up being one of these channels: - Jesser Reacts was for sports and basketball fans 🏀 - Sypher Reacts was for gaming and Fortnite viewers 🕹️ - Ali-A captured a younger demographic 👶 - Then you had ‘professional reacts’ - doctor reacts, lawyer reacts, pilot reacts and so on. There was now something for everyone, and viewers didn't have to stick to 'generic' reaction video topics, so they voted with their click and screen time. What was once the big 5 reacts channels turned into 50+ English speaking channels, each aimed at a specific audience interest and community. Now imagine this happening across every content genre - because that's where we're at. As YouTube has gotten better at serving content to viewers, our video feeds have become increasingly personalized. Thats why there's not many 'big' creators we all watch and talk about anymore - we just all have different interests and YouTube knows that. People love to complain about YouTube, sometimes deservedly, sometimes not so much. But I don't think many of us can deny that it's by far the best platform for video content and monetization. Each year the platform pays out more money to creators, helping support millions of jobs around the world (myself and probably you reading included 😉). I'm curious if anyone else has noticed this?

4 years ago a creator I didn't know, called @Jesser , sent me a DM wanting to have a consultation. What was supposed to be just a short stint helping re-launch an old channel, led to me moving to California. From JSR to Jesser Reacts to Team Jesser. This channel has changed a lot! In 4 years, with the help of so many amazing people, we’ve achieved: - 1,011,028,847 long form views - 209,177,289 watch time hours or 23,878 years!!! - 3,263,752 new subscribers - 579 videos published Not bad for a ’second’ channel 😉 What started out as a small team with @Jesser, @jasonrussak, @rizzledigz, @JohnnyCarmack_, @travis_fukumoto has since turned into one of the hottest sports media brands in the world! Sometimes an unexpected message can really change everything. Because when people ask me what I do, I always say that I don’t have a job, I just get paid to do my hobby.

2025 started with us sunsetting Jesser Reacts and rebranding to Team Jesser. From reaction content to in real life From 45min shoots to 4 hours From a remote team to all in office We made major changes, yet despite the challenges, the channel had a record year across views, watch time & revenue! 🥳 📊 In 2025, we achieved: - 70 unique videos published - 278M long form views (160 million from catalog, 118 million views from 2025 videos) - 1.5M average views per video - 920,000 subscribers gained I hope 2026 is an exciting year for everyone! 🎉

@MathewRhyze @MoSyed110 Congrats Matt! Thats an awesome opportunity!

Very excited to be working with the team! Thank you @MoSyed110 for the opportunity!

If you’re not using the 67 meme in your YouTube thumbnails, you’re missing out on SERIOUS views! 📈 🤔 We noticed that viewers have become bored and numb of the usual $100 / 1,000,000 numbers so we thought we’d try implementing something new - 67! 💡 Too many creators obsess over the first 24 hour performance, but forget that YouTube is a long game. Even a slight bump in your CTR, retention and packaging can compound in a big way over the months and years which your video will be on YouTube for. 📊 Imagine this level of optimization at scale! We’re always refining, always testing and always pushing to improve our video and catalogue performance. Anyways, I just made this all up. It might be true, it might be false, our data has not shown any solid evidence to back this up. Point is, experiment with your thumbnails and don’t believe everything you see on here 😅

@caylusq Congrats!!

100k ccu for the first update/admin abuse in dump. INSANE. Thank yall🤯

@RoxCodes @StevenBartlett @Flightcast_ Huge congrats on the launch!!

After two years of work, I can FINALLY announce my newest project with @StevenBartlett: @Flightcast_ Upload video podcasts to YouTube & Spotify + Audio everywhere else Get all your video + audio analytics in one place Then analyze your data with an AI assistant

Since rebranding Jesser Reacts to Team Jesser, 33 out of 51 published videos have hit 1 million views! The awesome thing about YouTube, is that this number will only keep rising over time. 📈 💡 What I’ve learned is that you can’t judge video performance in the first 24 hours or first month. Come back to it a year later and you’ll be surprised how well ‘dead’ videos can perform when given time to find their audience. 📊 The problem is that too many creators focus on trend-hopping and don't stop to think where they’ll be a few months from now, let alone years. Build an evergreen content library and it will drive your business for years! Plan for the future!

@tkgpsd @jeffreybalbui @Jesser You cooked!!

@DanLambert @jeffreybalbui @Jesser 🔥

The magic behind 1/10 thumbnails 🪄

@MartijnRijnbeek Sheeesh thats an awesome start

Team Ali-A enters the Roblox space

@JackMelaschenko What an incredible run! Congrats on all your success building the empire together with Sypher. Can't wait to see what you go to work on next Jack!

After 7 Years, I will be parting ways with SypherPK I absolutely love making videos for you guys, y'all have changed my life. It's all on good terms, but it's time for a new adventure :)

@MichelleKhare Congrats Michelle!

10 years ago, I applied to be a Red Bull athlete. To me, being a Red Bull athlete was the pinnacle of badassery. So I sent in my application, but didn't make the cut. And rightfully so because I clearly wasn’t ready. But in the time since, I was forced to forge my own path and develop my own voice as an athlete, storyteller, and leader. This is why the invitation to formally join the Red Bull family as a creator is a LITERAL DREAM COME TRUE... 10 years in the making!!! But what’s special about this partnership is that it’s not just me. It’s our entire team, our show, Challenge Accepted, and YOU who will benefit. Our episodes are about to get a wholeeee lot bigger, and even more epic in ways I didn’t know were possible. Thank you to our community for your support, because you are the ones that made this possible. And we’re ecstatic to show you what we’ve been cooking up for the rest of this year. Game on @redbullusa 😈

@tommy Yea, i’d say even 20min is the new 8min. Anything less than 20min is like playing youtube on hard mode in 2025

12-20 min vids new meta?

it's been so long 😭

4 Million Subscribers! 🥳 It's amazing to see how much the channel has evolved, from being a second channel to becoming it's own true power house as Jesser Reacts and now Team @Jesser We're just getting better and better at what we do each and every day, so it won't be long until we get our hands on a diamond play button.

@MP39edits @Jesser You're crushing it!! And we finally got you the merch package, I hope you like it! 😅🙏

How I Got to Work for a YouTuber with 30 Million Subscribers! It's been a great journey working with @Jesser, and the merch he sent me is a pretty great too 😎