
Dan Poore
105 posts

Dan Poore
@DanPooreX
Commercializing Generative Infrastructure


Apple just declared war on every AI company and handed them all the keys to the iPhone. For years, Apple kept Siri locked down like a fortress, one partner, one deal, and everyone else left outside the gates but that exclusivity just died. But first, understand why Apple had to do this. While Amazon, Microsoft, Google, and Meta have been spending tens of billions every quarter building AI infrastructure, Apple has been spending almost nothing. Amazon's capex is up 42% year over year, Microsoft is up 89%, Alphabet up 95% and Meta up 48%. Meanwhile, Apple? Down 19%. Apple is not in the AI infrastructure arms race and it refuses to be and that gap in spending is now showing up as a gap in capability. So Apple chose a different move entirely. It is building something called extensions inside iOS 27. A new system that lets any AI chatbot, Claude, Gemini, Grok, Perplexity, Copilot plug directly into Siri. Users open their Settings, see a menu of every AI service they have installed, toggle them on, and suddenly Siri becomes a front door to every major AI in the world. Apple isn’t choosing a winner, it’s turning Siri into the marketplace where everyone competes. Here’s the genius part, Apple can’t outspend Amazon on data centers or Microsoft on model training so it’s not even trying. But Instead, it is letting those companies spend the billions and then charging them rent to reach iPhone users. Think about what this means financially, Apple already takes a cut of ChatGPT subscriptions when users sign up through the App Store. Now multiply that by every AI company on the planet competing for iPhone users. Apple loses nothing while it collects from everyone. Apple is also separately building a new version of Siri powered by Google Gemini's underlying models, a deeper technical arrangement. The Extensions system does not replace that deal but rather lives alongside it. So Apple's full strategy looks like this, build its own AI. Power Siri with Google's models behind the scenes. Let every other AI compete in an open marketplace it controls and take a cut of every subscription. What a Genius move.







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Advanced Machine Intelligence (AMI) is building a new breed of AI systems that understand the world, have persistent memory, can reason and plan, and are controllable and safe. We’ve raised a $1.03B (~€890M) round from global investors who believe in our vision of universally intelligent systems centered on world models. This round is co-led by Cathay Innovation, Greycroft, Hiro Capital, HV Capital, and Bezos Expeditions, along with other investors and angels across the world. We are a growing team of researchers and builders, operating in Paris, New York, Montreal and Singapore from day one. Read more: amilabs.xyz AMI - Real world. Real intelligence.


Atoms. atoms.co/vision










