Dan Raf
25 posts


@DanRaf97 Are these ads mainly for paid social, or a mix of social, display, and landing pages? The design style usually changes depending on where they’ll run.
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Claude Cowork is f*cking cracked for Meta Ads 🤯
Point it at a folder with your ad export, your brand context, and your brief template —>
... and it analyzes your account like a senior creative strategist + saves a finished brief directly to your computer.
All inside Claude Cowork.
Perfect for DTC brands and agencies who are still manually digging through ad reports trying to figure out why performance shifted.
If you're running Meta Ads and pulling weekly reports that tell you what happened but not why —
CPAs creeping up, CTRs dropping...
You're killing creatives on gut feel because mapping performance back to hook type, angle, and offer framing takes hours you don't have.
Claude Cowork eliminates the entire loop:
→ Drop your Meta Ads CSV export into a project folder
→ Add a brand context file and your brief template
→ Claude reads all three files and audits across 4 lenses: hook performance, offer angles, fatigue signals, next test recommendations
→ Asks clarifying questions if it needs them
→ Saves a finished creative brief as a real .md file directly to your folder
No copy-pasting data into chat windows.
No manually tagging creatives in a spreadsheet.
No "here are your metrics" summaries that tell you nothing new.
What you get:
→ Pattern analysis across every creative — which hook structures are converting and why
→ Creative fatigue signals before CPAs blow up
→ Competitor intelligence layered in from the Meta Ad Library
→ A data-backed brief your creative team can execute immediately
Set it up once, drop in a fresh CSV every week and run the same prompt.
I put together a full playbook with the exact folder setup, the prompts, and the brief template to get this running in under 30 minutes.
Want it for free?
> Like this post
> Comment "ADS"
And I'll send it over (must be following so I can DM)
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I just vibe coded a Meta Ads creative analytics tool in Claude Code 🤯
It syncs your ad accounts, AI-analyzes every creative, and tells you exactly what's working, what's not, and WHY.
Built 100% in Claude Code.
Perfect for DTC brands and agencies who are tired of staring at Meta Ads Manager trying to figure out WHY an ad is working or not.
Here's the problem:
Meta gives you the data.
Spend, ROAS, CTR, hook rate.
But it never tells you WHY an ad is performing or what to do about it.
You're left manually watching videos, guessing at angles, and making gut-call decisions on what to iterate.
This tool solves it:
→ Connect your Meta ad accounts
→ AI watches every video and analyzes every static
→ Auto-labels each ad by asset type, messaging angle, hook tactic, and funnel stage
→ Win rate analysis broken down by every category
→ Kill/scale recommendations segmented by TOF, MOF, and BOF
→ AI-generated iteration recommendations for every underperforming ad
No manual video watching.
No guessing at what's working.
No spreadsheets to track creative performance.
What you get:
- Full creative analytics dashboard
- AI classification on every ad
- Iteration priorities for ads with real spend behind them
- Weekly reports with top/bottom performers and AI insights
I recorded a full walkthrough showing exactly how this works and what every feature does, including ALL the prompts I used so you can build it yourself.
Want access to all the prompts for free?
> Like this post
> Comment "META"
And I'll send it over (must be following so I can DM)
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@FedotOff90 What does a ‘funnel builder’ actually mean? What role do you search for on Upwork for example?
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The exact e-commerce team you need to scale from $10K → $1M/month:
$10K/month →
Do it all yourself.
Learn every role. Build every funnel. Edit every creative.
This is where you earn your stripes.
$30K–$50K/month →
Your first real team structure:
– Customer support VA (first hire, always)
– Funnel builder
– Video editor
You’re removing bottlenecks so you can focus on testing angles.
$100K/month →
Now you need depth, not just bodies:
– 2nd funnel builder
– 2nd video editor
– FB ads manager
– Email marketer
$500K/month →
This is where systems break if you don’t upgrade the org chart:
– 3rd funnel builder
– 3rd video editor
– COO
You need an operator so you can stop being the firefighter.
$1M/month →
Now it’s about leadership and specialization:
– 4th funnel builder
– 4th video editor
– CEO (yes — even if it’s not you)
At this stage, your real job is strategy, capital allocation, and creative direction. (and potentially planning on a sweet exit)
Huge shortcut:
Many top brands hire 8–12 people just to keep up with creative testing.
But 90% of scaling from $10K → $1M/month is creative velocity, not hiring bloat.
That’s why I pull all my angles, hooks, and top-spending ads straight from GetHookd.
It replaces half the creative department by showing you what’s already working across 10,000+ brands so your team only produces winners.
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Holy sh*t! I just swapped a UGC creator with an AI character in 5 minutes 🤯
Same video. Same expressions. Same movements.
Completely different person.
Perfect for DTC brands & agencies who want to test multiple UGC variations without filming 10 different people.
The use case:
You've got a winning UGC video. The script works. The pacing works.
But you want to test it with different creators—different ages, genders, ethnicities—to see what resonates best with your audience.
Traditionally, you'd need to:
Hire 5-10 different creators → Brief them all → Hope they match the original energy → Pay $500+ per person → Wait weeks
This AI workflow does it differently:
→ Start with your original UGC video
→ Create AI character image with Nano Banana
→ Upload both to FAL AI's Wan Animate model
→ AI swaps the creator while maintaining all facial expressions, movements, sync
→ Get variation in ~10 minutes
The motion tracking is insane.
Every head tilt, smile, gesture from the original is replicated perfectly on the AI character.
What you can test:
→ Same winning script, 5 different creator demographics
→ A/B test which "face" drives highest CTR
→ Localize content for different markets
→ Refresh creative without reshooting
I recorded a full Loom walkthrough showing the exact process step-by-step.
Want the complete tutorial?
> Comment "SWAP"
> Like this post
And I'll send the Loom over (must be following so I can DM)
(Obviously, only use this with videos you own 100% rights to + get creator permission upfront if you plan to make AI variations.)
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Hooks are the 80/20 of ANY ad.
But a TON of brands get it completely wrong.
After generating $100M+ on Meta ads, I built a system for creating and testing hooks that actually stop the scroll.
And now, for the next 48 hours I’m giving it away:
✔ Our 25+ page guide I give away internally to my team
✔ 50+ stealth-style hook examples used in 7–8 fig ad accounts
✔ A swipe file of 500+ viral hooks & headlines that stop the scroll
Want it? Like + Comment: “HOOK” and I’ll sent it over.
(Must be following)

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@MetaBizStatus I spend $400,000 a month, and since September, things have never been as bad as they are now. How are things with you? This has become ridiculous...
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