Ben Ceaplen
133 posts

Ben Ceaplen
@mrceaps
building ecom brands in the Middle East & traveling the world
Bali, Indonesia Katılım Ağustos 2022
344 Takip Edilen47 Takipçiler

@georgeclem london is the best city in the world, for a couple days a year
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If you are in ecom & you aren’t adding at least 30 creatives a day - you’re NGMI. I’m not saying creatives are the most important thing for scale (they aren’t), but AI makes it so fkin easy to generate new creatives so why tf wouldn’t you add more?
If you want your conversion rate to continue climbing week over week, you need to read this.
The most important thing is you first understand how Meta actually works. Start thinking of your ad account (& even organic socials) as a wider creative ecosystem - not just a bunch of individual ads. People will very rarely buy from an ad the first time they see your brand. It’s far more likely that they will see at least 2/3 ads before they buy.
Even if you are scaling just one ad, it’s a red flag, it means your ad account is only going after low hanging fruit. You are getting conversions from people who only need to see 1 ad to purchase - but this is never going to be the case for the vast majority of people. Most people will need to see multiple ads before purchasing, it’s a much longer customer journey than most people realize. You need to create your whole funnel.
Meta know this. Every time they upgrade their algorithm it’s because they are perfecting this process. Their goal is to match the best ads, to the right users, in the best order. The machine is always optimizing to find the best sequence of ads possible. So the more ads you feed the machine, the more opportunities it has to succeed.
It’s therefore a no-brainer that the best way to get the most out of Meta is increasing ad volume & with AI - there is NO excuse. Either you increase your output or get left behind.
More ads = more spend = more profits.
Spend some time going through all your customer data & start identifying gaps in your current marketing & messaging. For example, take your highest spending ad - stick it into Gemini & ask it which questions it leaves unanswered or which objections may arise from someone who watches it. Maybe they automatically think of another solution, or they wonder how it actually works, or they think there are side effects with your product. Fill in any gaps that arise & your conversion rate will thank you.
There is literally no downside to adding more ads. Either your spend goes up, your CPA goes down, your conversion rate goes up, or you learn what doesn’t work (it doesn’t spend & you lose no money).
Before all the dorks come for me, I’m not saying launch creatives blindly either. That’s stupid & a waste of resources. Every single static ad we generate is the result of thousands of hours in extensive deep research. Which of course, is all handled by AI.
Good luck & happy scaling.

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@ecomqn @EvDevEdits Definitely not worth it. My family are in Bahrain and it’s not being exaggerated lol they are indeed bombing the gulf countries. I’d be surprised if you’re flights don’t get cancelled
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@mrceaps Arabic graphic designer here, experienced in paid ads, creative, flexible, ready for work.
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@mrceaps im here bro lets do it
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