Dar-Tech Inc.

@bizzyweb A4: This article might help. Just bookmark it. But. Get your website ready to offer options to your customers in different stages of their "needs" a.k.a. journey. #USAMfgHour socialsuccessmarketing.com/b2b-content-cu… #USAMfgHour

A6: - Your CRM is the sole “point of truth” for all activities - Regular meetings to share new leads/feedback keeps teams accountable - Set KPIs for each team - Number of Leads delivered for marketing, Leads contacted within 1 hour of receipt for Sales, etc. #USAMfgHour

@bizzyweb A5) Social media and our online store has definitely become the center of our post pandemic business model. We're already seeing positive improvements from it, but it certainly takes a lot of time and patience to grow! #USAMfgHour

@DarTechInc1 @WeAreEarthling @bizzyweb Both have their place - Organic takes longer but is higher-trust, paid media gets you exactly the right people at exactly the right time with exactly the right message. #USAMfgHour

A5: - Manufacturers are using online marketing to replace in-person events - Inbound Marketing has made huge inroads in the past year – providing helpful information and automation - Virtual sales replaces “windshield time” and allow better tracking of results #USAMfgHour

A4: The four stages of a #manufacturing buyer's journey are 1) Attract - blogs/social/site 2) Convert - forms/calls to action/landing pages 3) Close - CRM/workflows 4) Delight - surveys/smart content #USAMfgHour

@dave1meyer @DuraTechUS @bizzyweb Yep, tracking cookies but you need a marketing automation system to do this. #USAMfgHour

@DuraTechUS @bizzyweb That's where other lead-gen tools come into play. We're working with a couple great ones as tests - but HubSpot also allows you to track people who revisit once you know them. Happy to chat about the ones I'm testing if you'd like #USAMfgHour

A1: - Look at the traffic on your online properties for MQLs - Check with your sales team and look for SQLs - Analyze the sources of both Marketing and Sales Qualified Leads by looking at Google Analytics and other reporting platforms. Having a CRM helps immensely! #USAMfgHour

@WeAreEarthling @bizzyweb Us, too. Google organic referral or Google Ads? #USAMfgHour

@bizzyweb A4: We do a lot of business with returning or repeat customers. Referrals are important too. But recently some interesting leads came in from google. #USAMfgHour

Q4: Describe your sales funnel - what steps does a typical new customer take to decide to buy from you (what's your "buyer's journey")? Don't forget to start with A4: and tag with #USAMfgHour

@DIYMarketers @bizzyweb @HubSpot It's a database to enter customer information and for sales to log touchpoints and notes. #USAMfgHour

@DarTechInc1 @bizzyweb @HubSpot can you share what you're using for a CRM? Curious - #USAMfgHour

Q3: Do you have a process to cultivate relationships with your prospects? What happens after they click on a social post, visit your website or open an email from you #USAMfgHour

@DIYMarketers @bizzyweb @HubSpot We just changed CRM systems last year. They still are working out the kinks. Another shift probably is not in the cards. Doing what we can with the systems we have. #USAMfgHour

@DarTechInc1 @bizzyweb There are dozens of low cost options, but in terms of sales, conversions, building relationships, integrating online and offline -- I gotta go with @HubSpot #USAMfgHour

A3: This is where #CRM systems come into play - Automate your engagement to give prospects more of what they’re asking for – a “choose your own adventure” of deeper engagement - Check back consistently, don’t oversell, and think about helping vs. selling #USAMfgHour

@DuraTechUS @bizzyweb Ya, Google blocked that ability last year. Privacy and spam and all that. You can't anymore. #USAMfgHour

@bizzyweb We can see who lands on which pages, but not sure how to find leads from that? How much time are you spending on the Analytics to find who these leads are? #USAMfgHour

@Snaptron @bizzyweb Yes, most formulators will want a sample of product to test in the formulation before committing to a full order. That's the gateway. Standard in the industry. #USAMfgHour

@DarTechInc1 @bizzyweb Yes, good distinction. That is also how we convert those leads. Has this been successful for you? #usamfghour

Let's get started! Remember to answer all posts with A1/A2/A3/etc., and be sure to tag with #USAMfgHour Q1: How do you identify leads for your business? Do you have a process for finding new opportunities?

@Snaptron @bizzyweb I just did a search for groups on Reddit that my company could participate in. #USAMfgHour

@bizzyweb A2: We use LinkedIn, Twitter, FB, Insta, and YouTube. A lot of conversations with our audience is also happening on Reddit. We put out content that is educational. #USAMfgHour

Q2: What networks do you use to connect and engage with your prospective audiences? Share how you connect and grow your audience. Don't forget to start with A2: and tag with #USAMfgHour

@bizzyweb A2). Twitter, LinkedIn, Facebook. We ask our Sales team to engage and create new connections and followers. We created a Brand Ambassador program last year for our team members to help engage on these platforms and hope to get more leads and connections. #USAMfgHour

A2: - Your website is the foundation of all leads - where your prospects will look at to qualify you - LinkedIn is great for B2B and CXO-level decision-makers. Facebook, Instagram, Twitter are good for specific audiences - Don’t forget targeted email & trade groups! #USAMfgHour

@Snaptron @bizzyweb We offer free samples, too. That's our conversion point. #USAMfgHour

@bizzyweb A1: Jumping in late here but, our site is our main source for leads! So, most of our marketing activities aim to drive people to our site. We do this through some gated content like design guides and free samples. Social media marketing, SEO, & PPC is part of it. #USAMfgHour

@bizzyweb A2: LinkedIn, Twitter mainly then Facebook, YouTube, email marketing, a blog #USAMfgHour