DatGuyKy

💡Why is Mortal Kombat 2 bombing in China? I could go on and on about all sorts of deep-cut theories about the lacking historical popularity of the IP in China and yada yada yada, but ultimately it comes down to marketing. Poor marketing.  Producing some performative showcases at some select theaters and locations to promote a movie is cute and all (as it was done), but mostly inconsequential.  For a movie like MK2, you need to do wide and comprehensive activation campaigns with local brands (F&B in particular), build-up pre-release hype (plenty of opportunities with this one to do all sorts of gaming related KOL and community initiatives that would grow word-of-mouth, online and irl), and somehow/subtly shoehorn into people's minds the message that this movie is gory, violent and uncensored as a selling point! Yes, sometimes it's ok to be shamelessly edgy. Also, it didn't help releasing the movie on the same weekend when Saturday was a working day, plus Sunday was Mother's Day...

And the verse is….

Da Brat’s verse in ‘Heartbreaker Remix’ - Mariah Carey, Missy Elliott (1999)

5/29 My retirement album Thank you for everything

The Pussycat Dolls have cancelled their North American reunion tour dates: “After taking an honest look at the North American run, we’ve made the difficult and heartbreaking decision to cancel all but one of the North America dates [festival]”

remember when susan heyward